STAY INFORMED! CPD and MDI Direct subscribers receive single subject reports of new developments and new research bi-weekly.
Subscribers to Cross Platform Dimensions 2020 or our new MDI Direct subscription service receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available.
CPD ALERTS BY DATE
03/10/20: Is a Formula Approach the Way Forward for Comparing Platforms?
02/25/20: Why Can't TV Be Bought The Digital Way?
02/04/20: How Much Social Media Action Do TV Shows Generate?
01/21/20: How Profitable Are Media Ad Sellers?
01/07/20: TV & Digital Video Buying Methods: Will the Twain Ever Meet?
12/03/19: Radio's OOH Audience Isn't Just in Cars
11/12/19: Is Duration Weighting A Bridge Too Far?
10/29/19: 2019 Branding Campaign Spending by Medium
10/15/19: Where Do Adults Usually Get Their Local News?
10/01/19: Reach of Traditional Media Websites
09/17/19: Once Again, Consumers Say They Try to Avoid More Online Ads Than Those for Other Media
09/03/19: Radio's Reach Story is a Good Start, but More is Needed
08/20/19: New Study Says TV Clobbers All Other Media in Ad Effectiveness
08/06/19: Daily Media Reach: A Highly Fragmented Scene
07/23/19: The Neverending Question of How Much Frequency is Too Much or Enough
07/09/19: Selling Your Medium? Talk Marketing to Advertisers
06/18/19: Which Works Best: Creative or Media/TV or Digital?
06/04/19: When Comparing Media, it’s Sales Motivation that Really Counts
05/21/19: TV is Key to Reaching Those who Shun the Internet
05/07/19: Are Podcasts & Online In-Car Listening a Threat to AM-FM Stations?
04/23/19: How Valid are Reach Estimates Across Media?
04/09/19: Are Social Media Users TV Ad Receptive?
03/26/19: Are We Media Watchers, Readers or Listeners?
03/12/19: Digital Gains in Branding Dollars, but TV is Still the Champ
02/26/19: Is Social Media Activity Dominated by Young Adults?
STAY INFORMED! TVD and MDI Direct subscribers receive single subject reports of new developments and new research weekly.
Subscribers to TV Dimensions 2020 or our new MDI Direct subscription service receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available.
TVD ALERTS BY DATE
03/17/20: The Disconnect Between Audience Buying And Actual TV Consumption
03/10/20: TV Channel Access & Usage: Past, Present and Future
02/25/20: Why Can't TV Be Bought The Digital Way?
02/11/20: More Insights About TV Commercial Exposure From TVision
02/04/20: What Does The Future Hold For The Impact Of The “Streaming Wars”?
01/28/20: How Much Will TV's Linear vs. Streaming Audience Change Between 2020-2025?
01/21/20: How Profitable Are Media Ad Sellers?
01/14/20: Does Anyone Really Watch TV Commercials?
01/07/20: TV & Digital Video Buying Methods: Will the Twain Ever Meet?
12/03/19: New TVision Take on Commercial Attentiveness by Daypart
11/19/19: Which TV Genres Benefit The Most From Delayed Viewing?
11/12/19: New Data On Subscription TV, Plus What’s Ahead
11/05/19: Non-Linear TV Content Streaming Is Not As Extensive As Believed
10/29/19: 2019 Branding Campaign Spending by Medium
10/22/19: The U.S. Government Finds that "TV" Viewing is on the Rise
10/15/19: How Important are Sports & News to "Pay TV"?
10/08/19: TV Commercial Exposure
10/01/19: Advertisers Spend More to Reach Viewers in Sports and News
09/24/19: What Do Streamers Watch?
09/17/19: The Evolution of TV Program Sources & Their Impact Over Time
09/10/19: How Fast is TV Losing its Audience?
09/03/19: OTT & Linear TV: Not an Either/Or Proposition
08/20/19: New Study Says TV Clobbers All Other Media in Ad Effectiveness
08/13/19: Assessing the 2019-20 Upfront
08/06/19: How Substantial is Linear TV's Digital Audience Lift?
07/30/19: Let's Upgrade our National TV Ratings so They Mean Something
07/23/19: The Neverending Question of How Much Frequency Is Too Much or Enough
07/16/19: Netflix Subscribers Gravitate Mainly to Non-Netflix Original Fare
07/09/19: What Happens If Netflix Decides to Sell Ads?
06/25/19: TV's Solitary Viewing on the Rise
06/18/19: TV's Rising Ad Clutter Problem and a Possible Solution
06/11/19: A Proposal to Change TV’s Upfront for the Better
06/04/19: Surprise, Surprise: Primetime TV Ad Clutter Remained the Same as Last Year
05/28/19: Pay TV “Nevers”…but not Forever?
05/21/19: Millennials’ and Boomers’ Favorite TV/Video Shows & Networks Aren’t as Different as You Might Expect
05/14/19: Is Co-viewing a Plus for Advertisers?
05/07/19: Examining TV’s Imbalance of Content Access & Usage
04/30/19: Local News Access is Strong
04/23/19: TV Commercial Effectiveness by Length
04/09/19: Are Social Media Users TV Ad Receptive?
04/02/19: Second Screen Access While Watching TV Increasing Only Slightly?
03/26/19: The March of Time: Aging & Its Impact on TV Consumption
03/19/19: Cord Cutting Continues, but Where is it Going?
03/12/19: Digital Gains in Branding Dollars, but TV is Still the Champ
03/04/19: Profiling TV’s Connected Audience by Age & Time of Day
02/26/19: Another Study Using Eye Tracking Compares TV Commercial Lengths
02/19/19: How People Get their TV Matters to TV Programmers
02/13/19: Where do Out-of-Home TV Sports Viewers See their Teams in Action?
02/05/19: Did TV Dramatically Trim its Ad Loads this Season?
