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Recent ALERTS:

03/14/23: Using Streaming to Build TV Reach

03/07/23: CTV Attentiveness Findings for 2022

02/28/23: How Ad-supported TV GRPs and Ad Spend Will Flow to Streaming

02/14/23: How Attentiveness Varies By Frequency Level

02/07/23: Which Companies Control Our TV Viewing?



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Media Matters goes beyond simply reporting on current trends and hot topics to get to the heart of media, advertising and marketing issues with insightful analyses and critiques that help create a perspective on industry buzz throughout the year. It's a must-read supplement to our research annuals.

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