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CPD Alert

CPD Alert

STAY INFORMED! CPD and MDI Direct subscribers receive single subject reports of new developments and new research bi-weekly.

Subscribers to Cross Platform Dimensions 2019 or our new MDI Direct subscription service receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available.

CPD 2019 ALERTS BY DATE

2/26/19: Is Social Media Activity Dominated by Young Adults?

3/12/19: Digital Gains in Branding Dollars, but TV is Still the Champ

3/26/19: Are We Media Watchers, Readers or Listeners?

4/09/19: Are Social Media Users TV Ad Receptive?

4/23/19: How Valid are Reach Estimates Across Media?

5/07/19: Are Podcasts & Online In-Car Listening a Threat to AM-FM Stations?

5/21/19: TV is Key to Reaching Those who Shun the Internet

6/04/19: When Comparing Media, it’s Sales Motivation that Really Counts

6/18/19: Which Works Best: Creative or Media/TV or Digital?

7/09/19: Selling Your Medium? Talk Marketing to Advertisers

7/23/19: The Neverending Question of How Much Frequency is Too Much or Enough

8/06/19: Daily Media Reach: A Highly Fragmented Scene

8/20/19: New Study Says TV Clobbers All Other Media in Ad Effectiveness

9/03/19: Radio's Reach Story is a Good Start, but More is Needed

9/17/19: Once Again, Consumers Say They Try to Avoid More Online Ads Than Those for Other Media

10/01/19: Reach of Traditional Media Websites

10/15/19: Where Do Adults Usually Get Their Local News?

10/29/19: 2019 Branding Campaign Spending by Medium

11/12/19: Is Duration Weighting A Bridge Too Far?

12/03/19: Radio's OOH Audience Isn't Just in Cars


TVD Alert

TVD Alert

STAY INFORMED! TVD and MDI Direct subscribers receive single subject reports of new developments and new research weekly.

Subscribers to TV Dimensions 2019 or our new MDI Direct subscription service receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available.

TVD 2019 ALERTS BY DATE

2/05/19: Did TV Dramatically Trim its Ad Loads this Season?

2/13/19: Where do Out-of-Home TV Sports Viewers See their Teams in Action?

2/19/19: How People Get their TV Matters to TV Programmers

2/26/19: Another Study Using Eye Tracking Compares TV Commercial Lengths

3/04/19: Profiling TV’s Connected Audience by Age & Time of Day

3/12/19: Digital Gains in Branding Dollars, but TV is Still the Champ

3/19/19: Cord Cutting Continues, but Where is it Going?

3/26/19: The March of Time: Aging & Its Impact on TV Consumption

4/02/19: Second Screen Access While Watching TV Increasing Only Slightly?

4/09/19: Are Social Media Users TV Ad Receptive?

4/23/19: TV Commercial Effectiveness by Length

4/30/19: Local News Access is Strong

5/07/19: Examining TV’s Imbalance of Content Access & Usage

5/14/19: Is Co-viewing a Plus for Advertisers?

5/21/19: Millennials’ and Boomers’ Favorite TV/Video Shows  & Networks Aren’t as Different as You Might Expect

5/28/19: Pay TV “Nevers”…but not Forever?

6/04/19: Surprise, Surprise: Primetime TV Ad Clutter Remained the Same as Last Year

6/11/19: A Proposal to Change TV’s Upfront for the Better

6/18/19: TV's Rising Ad Clutter Problem and a Possible Solution

6/25/19: TV's Solitary Viewing on the Rise

7/09/19: What Happens If Netflix Decides to Sell Ads?

7/16/19: Netflix Subscribers Gravitate Mainly to Non-Netflix Original Fare

7/23/19: The Neverending Question of How Much Frequency Is Too Much or Enough

7/30/19: Let's Upgrade our National TV Ratings so They Mean Something

8/06/19: How Substantial is Linear TV's Digital Audience Lift?

8/13/19: Assessing the 2019-20 Upfront

8/20/19: New Study Says TV Clobbers All Other Media in Ad Effectiveness

9/03/19: OTT & Linear TV: Not an Either/Or Proposition

9/10/19: How Fast is TV Losing its Audience?

9/17/19: The Evolution of TV Program Sources & Their Impact Over Time

9/24/19: What Do Streamers Watch?

10/01/19: Advertisers Spend More to Reach Viewers in Sports and News

10/08/19: TV Commercial Exposure

10/15/19: How Important are Sports & News to "Pay TV"?

10/22/19: The U.S. Government Finds that "TV" Viewing is on the Rise

10/29/19: 2019 Branding Campaign Spending by Medium

11/05/19: Non-Linear TV Content Streaming Is Not As Extensive As Believed

11/12/19: New Data On Subscription TV, Plus What’s Ahead

11/19/19: Which TV Genres Benefit The Most From Delayed Viewing?

12/03/19: New TVision Take on Commercial Attentiveness by Daypart

12/10/19: The State of The Broadcast Networks: Don’t Count Them Out

NEWS

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December 1, 2019 MEDIA MATTERS

New Research Suggests Using TV-Style Digital Video Ads Pays Off

Changing The Ratings Benefits The Networks, But What About Advertisers?