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JUST RELEASED--TOTAL TV DIMENSIONS 2023
Total TV Dimensions 2023 covers all aspects of TV’s performance that’s of interest to advertisers, ad agencies and TV time sellers. In addition to the basics like growth in penetration, rise of alternative forms of TV, time spent, reach and frequency patterns, CPMs, etc., it covers audience engagement, viewer attentiveness, cross platform comparisons, evidence of ad impact, and many other subjects that subscribers will want to know more about.
Beginning in the 2023 edition, Cross-Platform Dimensions will be integrated into Total TV Dimensions.
Published: January 2023; 190 pages
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