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Media Dynamics, Inc.


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National TV ACES 2016-17 TV Season: Upfront TV Network Cost Efficiency Estimates

National TV ACES 2016-17 provides newly updated estimates of cost-per-thousand (CPMs) and cost-per-rating points (CPPs) for the 2016-2017 upfront. It presents our proprietary CPM and CPP projections for all three forms of national TV—broadcast networks, syndication and cable—by daypart and demographics on a monthly, quarterly and annual basis.

Since reports of this nature require considerable explanation and interpretation, we invite interested parties to review the prospectus.

Published July 21, 2016; 29 pages




National TV, Radio & Magazine CPM Trends: 1960-2016

CPMTrack 2016 provides considerable detail for national TV (network types, dayparts and, from 1994-95 on, demographics). Significant changes in magazine publishing genres over the years preclude this degree of differentiation, but CPMs by demographics from 2002-present are included for a number of editorial categories, in addition to more general adult CPMs for the top 150 publications. For radio, national spot and network adult CPM estimates on an all-daypart basis are provided.

Published: September 2016; 52 pages


Intermedia Dimensions

Intermedia Dimensions

A Media Planner's Guide to Intermedia Comparisons

Intermedia Dimensions is designed to facilitate the process of making intermedia comparisons and, more importantly, reviewing the synergies and interactions that various media mixes can generate. In addition to the basics (demographics, CPMs, reach & frequency, timing, etc.), Intermedia Dimensions presents many qualitative indicators reflecting the ability of ads in each medium to register sales messages, including the vital aspect of ad receptivity.

In the 2017 Edition:
Cost-per-Rating Points for All Forms Of Media By Demos:
• National & Spot TV (all dayparts)
• Spot Radio
• Network Radio
• Magazines
• Newspapers
• Internet (video & banners)
• Out-of-home (billboards & digital)

Media Time Spent/Attentiveness/Ad Exposure
A new analysis trending the time we spend with each medium, how much time is fully attentive and how many ads we are exposed to daily from the 1960s to today.

Media Mix Reach Calculator
We have refined our formula, with exclusive adjustment factors that allow media planners or sellers to approximate the reach of any media mix in just a few minutes.

Published February 2017; 116 pages

Discounts do not apply to book buyers and third party companies; click for rates




MIDAS: The Media Insights and Data Service

A monthly offering of insights and data about media and advertising on a wide range of subjects, including SVOD happenings, TV's upfront, what streaming services mean to advertisers, unbundling programmatic TV buying, ad impact and media research.

Sign up here to receive a monthly email of MDI's latest available online articles and reports, including a short description, pricing and discount offers. Each month will tout a new selection of articles. There is no obligation to buy!

These 3-10 page e-reports can be purchased and viewed immediately through your MDI account.


Advertising Impact

Audience Targeting

Digital Media

Digital TV/Video


Linear TV


Media Planning

Media Research




TV Dimensions

TV Dimensions

Here's a peek at what's in the 2017 edition:

  • What's The Score On Unbundling?
  • Enter SVOD
  • Is TV'S Upfront Still Necessary?
  • Programmatic Time Buying For TV?
  • The Realities & Myths Of Addressable TV
  • Integrating Ad Performance Metrics
  • TV Ad Campaigns As The Viewer Sees Them
  • Program Environment & Its Effects On Commercial Impact

The 2017 edition of TV Dimensions provides the only independent and objective analysis of what's happening in television today. It covers all relevant aspects of the medium's performance, ranging from audience fragmentation, program type appeals, CPM trends, viewer attentiveness, and ad impact metrics to how the TV industry is adapting to ensure its continuing profitability, the competitive inroads made by subscription on demand (SVOD) players like Netflix, and how the upfront time buying process works and can be improved.

As indicated in the Editorial Outline, many of our reports contain our own expert estimates on subjects such as commercial exposure levels, the profitability of various segments of the TV industry, realistic TV reach curves, SVOD viewing by demographics, and America's weekly TV diet by program genre.

The Table Of Contents also provides a complete listing of all of the articles and tables included in this year's edition.

Published January 2017; 240 pages

Discounts do not apply to book buyers and third party companies; click for rates


TV Now & Then: How We Use It; How It Uses Us

TV Now & Then: How We Use It; How It Uses Us

By Ed Papazian

Ed Papazian brings his first-hand experience to bear on the history of television and its relationship to advertising.

Over the past six decades of my career, I have either witnessed or been a participant in all of television's many evolutions and transformations, all the while remaining a fan to this multi-faceted medium. My background is sufficiently varied, so as to enable me to appreciate the many nuances and tradeoffs that are involved in both the business of television and how audiences respond to both ads and programming.

This book focuses on two pivotal aspects: the first is the evolution of the medium's programming and how audiences respond ("How we use it"); and the second concerns the business side—how programs are created, how time is bought and sold, how ads are created and how they function ("How it uses us"). In both cases I have tried to tell it like it is, while still being as objective as possible, despite strong personal feelings I may have about some of the events and practices the book covers.

Published January 2016, 270 pp.