Subscribers to MDI Direct subscription service receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available.
ALERTS BY DATE
04/08/25: Nielsen on Program Genre Viewing For All TV
04/01/25: What's An Impression, Anyway?
03/25/25: TV News Is Still Strong But Its Appeal Is Aging
03/18/25: Streaming/CTV's Reach Multiplier Effect
03/11/25: Who Trusts TV News? FREE
03/04/25: How TV Has Changed As An Ad Messenger
02/25/25: Do We Have Too Many Program Sources?
02/18/25: How Big Is Ad-supported Streaming?
02/11/25: The Impact of TV Sports Viewing on Linear TV
02/04/25: TV Commercial Dwell Time
01/28/25: Playing With Numbers--How R&F Relate
01/21/25: Interesting New Insights from Nielsen
01/14/25: TV Ad Exposure: The Program Type Factor FREE
01/07/25: Targeting Adults 18-34
12/17/24: What Happened to Appointment Viewing?
12/10/24: Trending Linear TV's Profitability
12/03/24: Coping With Disruption: How Are The Broadcast TV Networks Doing?
11/19/24: Whither Targeting?
11/12/24: Emerging Audience Profiles of TV/Video Platforms
11/05/24: An Update on Who's Got the Most GRPs to Sell
10/29/24: Is There A Path Forward For Alternative Currencies?
10/22/24: More Insights From TVision
10/15/24: Where Do We Watch TV?
10/08/24: How Big Is Linear TV's Reach?
10/01/24: How Much TV Content Is Actually Viewed?
09/24/24: Who Has the Most TV GRPs to Sell?
09/17/24: Primetime: The Way We Were FREE
09/10/24: CTV'S Changing Relationship With National TV Time Buyers
09/03/24: How a TV Commercial Attains Its Audience FREE
08/20/24: What's An Impression Worth? FREE
08/13/24: Let's Talk About Comparative Reach: Does Radio Have a Case?
08/06/24: The Rise of OTA
07/30/24: What We Know About How TV Commercials Work FREE
07/23/24: TV Network Revenues Through Time
07/16/24: Does CTV Have a Reach Problem?
07/09/24: Why Target Light Viewers? FREE
06/25/24: Why An Upfront? FREE
06/11/24: What Elements Contribute to Brand Sales?
06/04/24: Tuning Vs. Viewing: Why the Confusion? FREE
05/28/24: New Study on Addressable TV Used in Conjunction with Linear TV
05/21/24: An Ad-Supported Gauge?
05/14/24: What Happens When A Commercial Appears On Your Screen?
05/07/24: Are Advertisers Ignoring Audio Ad Opportunities?
04/30/24: Where Have TV's GRPs Gone?
04/23/24: TV Platform Viewing By Age: Don't Be Misled by the Stats FREE
04/09/24: Why Did Primetime Lose Its Young Viewers? FREE
04/02/24: Exclusive Reach By TV Platform
03/26/24: Ad Spend By TV Versus Other Modes of Communication
03/19/24: Lost Linear Viewers FREE
03/12/24: Leading Providers of TV Content
03/05/24: Media Shakeouts Are Nothing New
02/27/24: TV Platforms' Exclusive Reach
02/20/24: Why 18-49 and 25-54 Targeting? FREE
02/13/24: The Demographic Appeal of Ad-supported Media
02/06/24: A Quick Take on Sports Fans
01/30/24: An Update on How We Spend Our Time
01/23/24: Why Quintiles as a Metric?
01/16/24: The Aging TV Population
01/09/24: TV's CPMs Climb Upwards FREE
12/12/23: Are We Seeing Fewer TV Commercials? Gulp!
12/05/23: TV Viewing By Program Genre
11/28/23: Linear TV Profit Margins Slip
11/14/23: How TV Ad Reach Builds At Various GRP Levels
11/07/23: Debunking Media Myths FREE
10/31/23: The Myth of Targeting
10/24/23: The Pitfalls of Demographic Stereotyping
10/17/23: What's Your Margin of Error When It Comes to Understanding Media Research?
10/10/23: Shedding Some Light on Co-viewing
10/03/23: Is Pay TV At A Tipping Point?
09/23/23: The Changing Profile of TV's Heaviest Viewers
09/19/23: The Future of Streaming
09/12/23: Why Are Consumers Cutting the Cord?
09/05/23: OTS: A Myth That Needs Correcting
08/22/23: New TVision Insights About CTV
08/15/23: Primetime Upfront: Not Great, But Not So Bad Either
08/08/23: TV Attentiveness Averages Can Be Misleading
08/01/23: Refined TV Targeting: When Will TV Advertisers Change Their Ways?
07/25/23: How Does Reach Relate to Ad Awareness?
07/18/23: Let's Talk Targeting
07/11/23: Variations In Our TV Diet By Platform
06/27/23: The Role of Originals in Streaming
06/20/23: Predictions, Predictions
06/13/23: Where Do We Watch TV?
06/05/23: Do Upfront TV Time Buyers Need to De-Duplicate Reach?
05/16/23: TVision Reports on CTV Usage By Service Type
05/09/23: Let's Slow Down With FASTs
05/02/23: What A TV Ad Schedule's R&F Really Looks Like
04/25/23: TVision on TV Ad Attentiveness By Age, Daypart and Co-Viewing
04/18/23: Is TV's "Sight, Sound and Motion" Edge a Myth?
04/11/23: The Realities of Attentiveness FREE
04/04/23: How The TV Networks Can Score More Ad Dollars
03/28/23: CTV Ad Attentiveness Update Offers New Insights
03/21/23: How We Divide Our TV Time by Program Genre
03/14/23: Using Streaming to Build TV Reach
03/07/23: CTV Attentiveness Findings for 2022
02/28/23: How Ad-supported TV GRPs and Ad Spend Will Flow to Streaming
02/14/23: How Attentiveness Varies By Frequency Level
02/07/23: Which Companies Control Our TV Viewing?
01/31/23: What Does Alternative Currencies Really Mean?
01/17/23: What's Your R&F Among Heavy and Light Viewers?
01/10/23: Streaming Demographics Vary Sharply By Service