TVD Alert

Subscribers to TV Dimensions 2019 or our new MDI Direct subscription service receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available.


2/05/19: Did TV Dramatically Trim its Ad Loads this Season?

2/13/19: Where do Out-of-Home TV Sports Viewers See their Teams in Action?

2/19/19: How People Get their TV Matters to TV Programmers

2/26/19: Another Study Using Eye Tracking Compares TV Commercial Lengths

3/04/19: Profiling TV’s Connected Audience by Age & Time of Day

3/12/19: Digital Gains in Branding Dollars, but TV is Still the Champ

3/19/19: Cord Cutting Continues, but Where is it Going?

3/26/19: The March of Time: Aging & Its Impact on TV Consumption

4/02/19: Second Screen Access While Watching TV Increasing Only Slightly?

4/09/19: Are Social Media Users TV Ad Receptive?

4/23/19: TV Commercial Effectiveness by Length

4/30/19: Local News Access is Strong

5/07/19: Examining TV’s Imbalance of Content Access & Usage

5/14/19: Is Co-viewing a Plus for Advertisers?

5/21/19: Millennials’ and Boomers’ Favorite TV/Video Shows  & Networks Aren’t as Different as You Might Expect

5/28/19: Pay TV “Nevers”…but not Forever?

6/04/19: Surprise, Surprise: Primetime TV Ad Clutter Remained the Same as Last Year

6/11/19: A Proposal to Change TV’s Upfront for the Better

6/18/19: TV's Rising Ad Clutter Problem and a Possible Solution

6/25/19: TV's Solitary Viewing on the Rise

7/09/19: What Happens If Netflix Decides to Sell Ads?

7/16/19: Netflix Subscribers Gravitate Mainly to Non-Netflix Original Fare

7/23/19: The Neverending Question of How Much Frequency Is Too Much or Enough

7/30/19: Let's Upgrade our National TV Ratings so They Mean Something

8/06/19: How Substantial is Linear TV's Digital Audience Lift?

8/13/19: Assessing the 2019-20 Upfront

8/20/19: New Study Says TV Clobbers All Other Media in Ad Effectiveness

9/03/19: OTT & Linear TV: Not an Either/Or Proposition

9/10/19: How Fast is TV Losing its Audience?

9/17/19: The Evolution of TV Program Sources & Their Impact Over Time

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