Subscribers to TV Dimensions 2020 or our new MDI Direct subscription service receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available.
TVD ALERTS BY DATE
02/25/20: Why Can't TV Be Bought The Digital Way?
02/11/20: More Insights About TV Commercial Exposure From TVision
02/04/20: What Does The Future Hold For The Impact Of The “Streaming Wars”?
01/28/20: How Much Will TV's Linear vs. Streaming Audience Change Between 2020-2025?
01/21/20: How Profitable Are Media Ad Sellers?
01/14/20: Does Anyone Really Watch TV Commercials?
01/07/20: TV & Digital Video Buying Methods: Will the Twain Ever Meet?
12/03/19: New TVision Take on Commercial Attentiveness by Daypart
11/19/19: Which TV Genres Benefit The Most From Delayed Viewing?
11/12/19: New Data On Subscription TV, Plus What’s Ahead
11/05/19: Non-Linear TV Content Streaming Is Not As Extensive As Believed
10/29/19: 2019 Branding Campaign Spending by Medium
10/22/19: The U.S. Government Finds that "TV" Viewing is on the Rise
10/15/19: How Important are Sports & News to "Pay TV"?
10/08/19: TV Commercial Exposure
10/01/19: Advertisers Spend More to Reach Viewers in Sports and News
09/24/19: What Do Streamers Watch?
09/17/19: The Evolution of TV Program Sources & Their Impact Over Time
09/10/19: How Fast is TV Losing its Audience?
09/03/19: OTT & Linear TV: Not an Either/Or Proposition
08/20/19: New Study Says TV Clobbers All Other Media in Ad Effectiveness
08/13/19: Assessing the 2019-20 Upfront
08/06/19: How Substantial is Linear TV's Digital Audience Lift?
07/30/19: Let's Upgrade our National TV Ratings so They Mean Something
07/23/19: The Neverending Question of How Much Frequency Is Too Much or Enough
07/16/19: Netflix Subscribers Gravitate Mainly to Non-Netflix Original Fare
07/09/19: What Happens If Netflix Decides to Sell Ads?
06/25/19: TV's Solitary Viewing on the Rise
06/18/19: TV's Rising Ad Clutter Problem and a Possible Solution
06/11/19: A Proposal to Change TV’s Upfront for the Better
06/04/19: Surprise, Surprise: Primetime TV Ad Clutter Remained the Same as Last Year
05/28/19: Pay TV “Nevers”…but not Forever?
05/21/19: Millennials’ and Boomers’ Favorite TV/Video Shows & Networks Aren’t as Different as You Might Expect
05/14/19: Is Co-viewing a Plus for Advertisers?
05/07/19: Examining TV’s Imbalance of Content Access & Usage
04/30/19: Local News Access is Strong
04/23/19: TV Commercial Effectiveness by Length
04/09/19: Are Social Media Users TV Ad Receptive?
04/02/19: Second Screen Access While Watching TV Increasing Only Slightly?
03/26/19: The March of Time: Aging & Its Impact on TV Consumption
03/19/19: Cord Cutting Continues, but Where is it Going?
03/12/19: Digital Gains in Branding Dollars, but TV is Still the Champ
03/04/19: Profiling TV’s Connected Audience by Age & Time of Day
02/26/19: Another Study Using Eye Tracking Compares TV Commercial Lengths
02/19/19: How People Get their TV Matters to TV Programmers
02/13/19: Where do Out-of-Home TV Sports Viewers See their Teams in Action?
02/05/19: Did TV Dramatically Trim its Ad Loads this Season?