Subscribers to MDI Direct subscription service receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available.
ALERTS BY DATE
09/23/23: The Changing Profile of TV's Heaviest VIewers
09/19/23: The Future of Streaming
09/12/23: Why Are Consumers Cutting the Cord?
09/05/23: OTS: A Myth That Needs Correcting
08/22/23: New TVision Insights About CTV
08/15/23: Primetime Upfront: Not Great, But Not So Bad Either
08/08/23: TV Attentiveness Averages Can Be Misleading
08/01/23: Refined TV Targeting: When Will TV Advertisers Change Their Ways?
07/25/23: How Does Reach Relate to Ad Awareness?
07/18/23: Let's Talk Targeting
07/11/23: Variations In Our TV Diet By Platform
06/27/23: The Role of Originals in Streaming
06/20/23: Predictions, Predictions
06/13/23: Where Do We Watch TV?
06/05/23: Do Upfront TV Time Buyers Need to De-Duplicate Reach?
05/16/23: TVision Reports on CTV Usage By Service Type
05/09/23: Let's Slow Down With FASTs
05/02/23: What A TV Ad Schedule's R&F Really Looks Like
04/25/23: TVision on TV Ad Attentiveness By Age, Daypart and Co-Viewing
04/18/23: Is TV's "Sight, Sound and Motion" Edge a Myth?
04/11/23: The Realities of Attentiveness FREE
04/04/23: How The TV Networks Can Score More Ad Dollars
03/28/23: CTV Ad Attentiveness Update Offers New Insights
03/21/23: How We Divide Our TV Time by Program Genre
03/14/23: Using Streaming to Build TV Reach
03/07/23: CTV Attentiveness Findings for 2022
02/28/23: How Ad-supported TV GRPs and Ad Spend Will Flow to Streaming
02/14/23: How Attentiveness Varies By Frequency Level
02/07/23: Which Companies Control Our TV Viewing?
01/31/23: What Does Alternative Currencies Really Mean?
01/17/23: What's Your R&F Among Heavy and Light Viewers?
01/10/23: Streaming Demographics Vary Sharply By Service
12/13/22: What's the Latest on Multitasking While Watching TV? FREE
12/06/22: How Much Do We Rely on Digital Media For "News?
11/29/22: Keep a Level Playing Field When Comparing TV CPMs
11/15/22: Ad Attention Levels Across Platforms
11/08/22: How TV’s Heaviest Viewers Changed Over The Years
11/01/22: Can TV Provide a Perfect Fit For All Of Its Advertisers?
10/25/22: Are Traditional TV Commercials More Effective Than Mobile Ads? FREE
10/18/22: Total Time Spent With TV By Type Of Device
10/11/22: Digital Media Gains Among Branding Advertisers
10/04/22: What's The Forecast On TV News?
09/27/22: Netflix's Ad Revenue Prospects
09/20/22: Why Not Consider Mindset Targeting?
09/13/22: Why And How People Use Various Sources To Get Their TV
09/06/22: Is It Important To “Deduplicate” Audience Data?
08/23/22:How Do We Split The TV Viewing Pie?
08/09/22: CTV Scores Commercial Attention Gains
08/02/22: The Upfront Report: TV's 2022-23 Primetime Upfront Closes With Modest Gains FREE
07/26/22: How Many Ad Messages Do We Really See?
07/19/22: The Aging Of Cable's Audience
07/12/22: Are Big TV Audience Numbers Really Better In Generating Ad Revenues?
06/28/22: TV Ratings: Which Are Right?
06/14/22: How We Get Our TV And Video Content
06/07/22: An Update on TV Attentiveness for CTV, Sports and News FREE
05/24/22: What's National TV's Real CPM?
05/17/22: Changing Patterns of TV Content Access and Viewing
05/10/22: How The Government Profiles TV Viewing By Demos
05/03/22: Is Ad-supported Netflix on the Way?
04/12/22: Does SVOD Attract More Co-viewing?
04/05/22: Commercial Exposure Vs. Campaign Exposure
03/29/22: Is Targeting For Everyone?
03/22/22: CPMs Can Be A Misleading Metric
03/15/22: The Media Research Follies
03/08/22: Where And How We Watch TV In Our Homes
03/01/22: A Different Perspective On TV Show Ratings
02/22/22: Moving Beyond Default Primetime Spending In Media Plans
02/15/22: Is A Census-Style TV Rating Service Necessary?
02/08/22: Nielsen’s New CTV Audience Measurement Initiative
02/01/22: Has Streaming's Share of Viewing Peaked?
12/15/21:News Shows Become More Dominant For Cable
11/30/21: TV’s Ad Spend Predictions
11/16/21: An Ad Attention Calculator Arrives
11/09/21: More Evidence That TV Viewing Did Indeed Rise In 2020
11/02/21: How Attentive Are AVOD Viewers?
10/26/21: How Much Time Do We Really Spend with Traditional TV?
10/19/21: Do CTV Buys Lack Reach?
10/12/21: Will Attention Metrics Revolutionize the Effectiveness of TV Time Buys?
10/05/21: So How Do We Watch TV, Anyway?
09/28/21: The 2021-22 Upfront
09/21/21: Upgrading The Media Function: Audience Potential Is Not Enough
09/14/21: Why Some People Cut The Cord Or Never Use Pay TV
09/07/21: Predicting The Future Behavior Of Streamers
08/17/21: Do AVOD Viewers Pay More Attention To Commercials?
08/10/21: TV’s Ideal Rating Service Revisited
08/03/21: An Updated Look at Our Changing Use of TV Program Sources Over The Decades
07/27/21: Is “Audience Buying” Really Coming?
07/20/21: TV's Impending Advertising Reach Problem
07/12/21: Nielsen's Audience Profile For Linear and Streaming Sheds New Light
06/22/21: TV: The Shape of Things to Come
06/15/21: Will The Pandemic Stimulate More TV Consumption In The Long Term?
06/08/21: Linear TV Or Streaming: Maybe Let’s Look At The Revenues And Profits
05/18/21: Improving TV Time Buying
05/11/21: Are Advertisers Deserting TV For Digital Media?
05/04/21: Does Anyone Trust TV Commercials?
04/27/21: Did Nielsen Undercount TV Viewing During The Pandemic?
04/20/21: Calculating Attentive CPMs--Is The Industry On The Right Track?
04/13/21: Which Medium Is The Champ In Daily Reach Attainment?
04/06/21: Are Streamers’ Motivations And Perceptions Changing?
03/30/21: TV’s Digital Footprint Keeps Growing
03/23/21: TV Trend Comparisons: Who’s Winning The Game?
03/16/21: Don't Look Now But TV Sports Viewers Are Aging Too
03/09/21: History Says We Expect Too Much From TV Audience Surveys
03/02/21: TV's Ad Selling Dreams Might Be A Nightmare
02/23/21: 18-49 and 25-54: Your Day Is Past
02/16/21: The Continued Impact Of Political Leanings On TV News
02/09/21: The Shape Of Things To Come: Evolving Broadcast TV Network Business Plans
02/02/21: Targeted Media Buys: Who's Kidding Whom?
01/26/21: More on TV Attentiveness and "Dwell Time"
01/19/21: Are Short-Form, Single Message TV Commercials More Effective?
01/12/21: The Genre Factor In TV Program Appeals
01/05/21: A New Case History Favoring A TV & Radio Media Mix
12/15/20: Who Streams?
12/08/20: How Many Adults Would Welcome Ad-Supported Streaming Services?
12/01/20: Is TV News Becoming More Attractive to the Younger Viewer?
11/17/20: How TV Ad Clutter Looks To Viewers
11/10/20: How Many TV Commercials Are We Really “Bombarded” With?
11/03/20: Will SVOD/AVOD Change TV’s Audience Profile?
10/27/20: TV’s 2020-21 Primetime Upfront: What Happened?
10/20/20: Short-Term Effects Of Ad Exposure On TV Vs. Digital Platforms
10/13/20: Do Our Political News Sources Cater To Us, Or Vice-Versa?
10/06/20: Emerging Sources Of Streaming Content
09/29/20: Video Game Advertising: Has Its Time Come?
09/22/20: Is There a Problem with Local TV Impressions and Ratings?
09/15/20: The Impact Of Covid-19 On Linear TV Usage
09/08/20: How Will Our TV Usage Change By 2025?
08/25/20: Does Anyone Watch TV Commercials? An Important Question Revisited
08/18/20: Wither Co-viewing?
08/11/20: Rising TV Ad Clutter and Its Implications
08/04/20: Household Vs. Viewer Ratings: Why It Matters
07/28/20: Better Targeting and Its Impact on ROI
07/21/20: What Do We Mean By "Viewing," Anyway?
07/14/20: The Ideal TV Rating Service: Dream Vs. Reality
07/07/20: Do Ads Really Follow the Eyeballs?
06/23/20: A Real World Assessment Of Frequency Capping
06/16/20: TV's Premium Ad Breaks: Should the Idea Be Expanded?
06/09/20: The Shape of Things to Come?
03/17/20: The Disconnect Between Audience Buying And Actual TV Consumption
03/10/20: TV Channel Access & Usage: Past, Present and Future
02/25/20: Why Can't TV Be Bought The Digital Way?
02/11/20: More Insights About TV Commercial Exposure From TVision
02/04/20: What Does The Future Hold For The Impact Of The “Streaming Wars”?
01/28/20: How Much Will TV's Linear vs. Streaming Audience Change Between 2020-2025?
01/21/20: How Profitable Are Media Ad Sellers?
01/14/20: Does Anyone Really Watch TV Commercials?
01/07/20: TV & Digital Video Buying Methods: Will the Twain Ever Meet?
12/03/19: New TVision Take on Commercial Attentiveness by Daypart
11/19/19: Which TV Genres Benefit The Most From Delayed Viewing?
11/12/19: New Data On Subscription TV, Plus What’s Ahead
11/05/19: Non-Linear TV Content Streaming Is Not As Extensive As Believed
10/29/19: 2019 Branding Campaign Spending by Medium
10/22/19: The U.S. Government Finds that "TV" Viewing is on the Rise
10/15/19: How Important are Sports & News to "Pay TV"?
10/08/19: TV Commercial Exposure
10/01/19: Advertisers Spend More to Reach Viewers in Sports and News
09/24/19: What Do Streamers Watch?
09/17/19: The Evolution of TV Program Sources & Their Impact Over Time
09/10/19: How Fast is TV Losing its Audience?
09/03/19: OTT & Linear TV: Not an Either/Or Proposition
08/20/19: New Study Says TV Clobbers All Other Media in Ad Effectiveness
08/13/19: Assessing the 2019-20 Upfront
08/06/19: How Substantial is Linear TV's Digital Audience Lift?
07/30/19: Let's Upgrade our National TV Ratings so They Mean Something
07/23/19: The Neverending Question of How Much Frequency Is Too Much or Enough
07/16/19: Netflix Subscribers Gravitate Mainly to Non-Netflix Original Fare
07/09/19: What Happens If Netflix Decides to Sell Ads?
06/25/19: TV's Solitary Viewing on the Rise
06/18/19: TV's Rising Ad Clutter Problem and a Possible Solution
06/11/19: A Proposal to Change TV’s Upfront for the Better
06/04/19: Surprise, Surprise: Primetime TV Ad Clutter Remained the Same as Last Year
05/28/19: Pay TV “Nevers”…but not Forever?
05/21/19: Millennials’ and Boomers’ Favorite TV/Video Shows & Networks Aren’t as Different as You Might Expect
05/14/19: Is Co-viewing a Plus for Advertisers?
05/07/19: Examining TV’s Imbalance of Content Access & Usage
04/30/19: Local News Access is Strong
04/23/19: TV Commercial Effectiveness by Length
04/09/19: Are Social Media Users TV Ad Receptive?
04/02/19: Second Screen Access While Watching TV Increasing Only Slightly?
03/26/19: The March of Time: Aging & Its Impact on TV Consumption
03/19/19: Cord Cutting Continues, but Where is it Going?
03/12/19: Digital Gains in Branding Dollars, but TV is Still the Champ
03/04/19: Profiling TV’s Connected Audience by Age & Time of Day
02/26/19: Another Study Using Eye Tracking Compares TV Commercial Lengths
02/19/19: How People Get their TV Matters to TV Programmers
02/13/19: Where do Out-of-Home TV Sports Viewers See their Teams in Action?
02/05/19: Did TV Dramatically Trim its Ad Loads this Season?