Subscribers to TV Dimensions 2021 or our new MDI Direct subscription service receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available.
TVD ALERTS BY DATE
11/16/21: An Ad Attention Calculator Arrives
11/09/21: More Evidence That TV Viewing Did Indeed Rise In 2020
11/02/21: How Attentive Are AVOD Viewers?
10/26/21: How Much Time Do We Really Spend with Traditional TV?
10/19/21: Do CTV Buys Lack Reach?
10/12/21: Will Attention Metrics Revolutionize the Effectiveness of TV Time Buys?
10/05/21: So How Do We Watch TV, Anyway?
09/28/21: The 2021-22 Upfront
09/21/21: Upgrading The Media Function: Audience Potential Is Not Enough
09/14/21: Why Some People Cut The Cord Or Never Use Pay TV
09/07/21: Predicting The Future Behavior Of Streamers
08/17/21: Do AVOD Viewers Pay More Attention To Commercials?
08/10/21: TV’s Ideal Rating Service Revisited
08/03/21: An Updated Look at Our Changing Use of TV Program Sources Over The Decades
07/27/21: Is “Audience Buying” Really Coming?
07/20/21: TV's Impending Advertising Reach Problem
07/12/21: Nielsen's Audience Profile For Linear and Streaming Sheds New Light
06/22/21: TV: The Shape of Things to Come
06/15/21: Will The Pandemic Stimulate More TV Consumption In The Long Term?
06/08/21: Linear TV Or Streaming: Maybe Let’s Look At The Revenues And Profits
05/18/21: Improving TV Time Buying
05/11/21: Are Advertisers Deserting TV For Digital Media?
05/04/21: Does Anyone Trust TV Commercials?
04/27/21: Did Nielsen Undercount TV Viewing During The Pandemic?
04/20/21: Calculating Attentive CPMs--Is The Industry On The Right Track?
04/13/21: Which Medium Is The Champ In Daily Reach Attainment?
04/06/21: Are Streamers’ Motivations And Perceptions Changing?
03/30/21: TV’s Digital Footprint Keeps Growing
03/23/21: TV Trend Comparisons: Who’s Winning The Game?
03/16/21: Don't Look Now But TV Sports Viewers Are Aging Too
03/09/21: History Says We Expect Too Much From TV Audience Surveys
03/02/21: TV's Ad Selling Dreams Might Be A Nightmare
02/23/21: 18-49 and 25-54: Your Day Is Past
02/16/21: The Continued Impact Of Political Leanings On TV News
02/09/21: The Shape Of Things To Come: Evolving Broadcast TV Network Business Plans
02/02/21: Targeted Media Buys: Who's Kidding Whom?
01/26/21: More on TV Attentiveness and "Dwell Time"
01/19/21: Are Short-Form, Single Message TV Commercials More Effective?
01/12/21: The Genre Factor In TV Program Appeals
01/05/21: A New Case History Favoring A TV & Radio Media Mix
12/15/20: Who Streams?
12/08/20: How Many Adults Would Welcome Ad-Supported Streaming Services?
12/01/20: Is TV News Becoming More Attractive to the Younger Viewer?
11/17/20: How TV Ad Clutter Looks To Viewers
11/10/20: How Many TV Commercials Are We Really “Bombarded” With?
11/03/20: Will SVOD/AVOD Change TV’s Audience Profile?
10/27/20: TV’s 2020-21 Primetime Upfront: What Happened?
10/20/20: Short-Term Effects Of Ad Exposure On TV Vs. Digital Platforms
10/13/20: Do Our Political News Sources Cater To Us, Or Vice-Versa?
10/06/20: Emerging Sources Of Streaming Content
09/29/20: Video Game Advertising: Has Its Time Come?
09/22/20: Is There a Problem with Local TV Impressions and Ratings?
09/15/20: The Impact Of Covid-19 On Linear TV Usage
09/08/20: How Will Our TV Usage Change By 2025?
08/25/20: Does Anyone Watch TV Commercials? An Important Question Revisited
08/18/20: Wither Co-viewing?
08/11/20: Rising TV Ad Clutter and Its Implications
08/04/20: Household Vs. Viewer Ratings: Why It Matters
07/28/20: Better Targeting and Its Impact on ROI
07/21/20: What Do We Mean By "Viewing," Anyway?
07/14/20: The Ideal TV Rating Service: Dream Vs. Reality
07/07/20: Do Ads Really Follow the Eyeballs?
06/23/20: A Real World Assessment Of Frequency Capping
06/16/20: TV's Premium Ad Breaks: Should the Idea Be Expanded?
06/09/20: The Shape of Things to Come?
03/17/20: The Disconnect Between Audience Buying And Actual TV Consumption
03/10/20: TV Channel Access & Usage: Past, Present and Future
02/25/20: Why Can't TV Be Bought The Digital Way?
02/11/20: More Insights About TV Commercial Exposure From TVision
02/04/20: What Does The Future Hold For The Impact Of The “Streaming Wars”?
01/28/20: How Much Will TV's Linear vs. Streaming Audience Change Between 2020-2025?
01/21/20: How Profitable Are Media Ad Sellers?
01/14/20: Does Anyone Really Watch TV Commercials?
01/07/20: TV & Digital Video Buying Methods: Will the Twain Ever Meet?
12/03/19: New TVision Take on Commercial Attentiveness by Daypart
11/19/19: Which TV Genres Benefit The Most From Delayed Viewing?
11/12/19: New Data On Subscription TV, Plus What’s Ahead
11/05/19: Non-Linear TV Content Streaming Is Not As Extensive As Believed
10/29/19: 2019 Branding Campaign Spending by Medium
10/22/19: The U.S. Government Finds that "TV" Viewing is on the Rise
10/15/19: How Important are Sports & News to "Pay TV"?
10/08/19: TV Commercial Exposure
10/01/19: Advertisers Spend More to Reach Viewers in Sports and News
09/24/19: What Do Streamers Watch?
09/17/19: The Evolution of TV Program Sources & Their Impact Over Time
09/10/19: How Fast is TV Losing its Audience?
09/03/19: OTT & Linear TV: Not an Either/Or Proposition
08/20/19: New Study Says TV Clobbers All Other Media in Ad Effectiveness
08/13/19: Assessing the 2019-20 Upfront
08/06/19: How Substantial is Linear TV's Digital Audience Lift?
07/30/19: Let's Upgrade our National TV Ratings so They Mean Something
07/23/19: The Neverending Question of How Much Frequency Is Too Much or Enough
07/16/19: Netflix Subscribers Gravitate Mainly to Non-Netflix Original Fare
07/09/19: What Happens If Netflix Decides to Sell Ads?
06/25/19: TV's Solitary Viewing on the Rise
06/18/19: TV's Rising Ad Clutter Problem and a Possible Solution
06/11/19: A Proposal to Change TV’s Upfront for the Better
06/04/19: Surprise, Surprise: Primetime TV Ad Clutter Remained the Same as Last Year
05/28/19: Pay TV “Nevers”…but not Forever?
05/21/19: Millennials’ and Boomers’ Favorite TV/Video Shows & Networks Aren’t as Different as You Might Expect
05/14/19: Is Co-viewing a Plus for Advertisers?
05/07/19: Examining TV’s Imbalance of Content Access & Usage
04/30/19: Local News Access is Strong
04/23/19: TV Commercial Effectiveness by Length
04/09/19: Are Social Media Users TV Ad Receptive?
04/02/19: Second Screen Access While Watching TV Increasing Only Slightly?
03/26/19: The March of Time: Aging & Its Impact on TV Consumption
03/19/19: Cord Cutting Continues, but Where is it Going?
03/12/19: Digital Gains in Branding Dollars, but TV is Still the Champ
03/04/19: Profiling TV’s Connected Audience by Age & Time of Day
02/26/19: Another Study Using Eye Tracking Compares TV Commercial Lengths
02/19/19: How People Get their TV Matters to TV Programmers
02/13/19: Where do Out-of-Home TV Sports Viewers See their Teams in Action?
02/05/19: Did TV Dramatically Trim its Ad Loads this Season?