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MDI Alerts

Subscribers to MDI Direct subscription service receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available.


05/14/24: What Happens When A Commercial Appears On Your Screen?

05/07/24: Are Advertisers Ignoring Audio Ad Opportunities?

04/30/24: Where Have TV's GRPs Gone?

04/23/24: TV Platform Viewing By Age: Don't Be Misled by the Stats FREE

04/09/24: Why Did Primetime Lose Its Young Viewers? FREE

04/02/24: Exclusive Reach By TV Platform

03/26/24: Ad Spend By TV Versus Other Modes of Communication

03/19/24: Lost Linear Viewers FREE

03/12/24: Leading Providers of TV Content

03/05/24: Media Shakeouts Are Nothing New

02/27/24: TV Platforms' Exclusive Reach

02/20/24: Why 18-49 and 25-54 Targeting? FREE

02/13/24: The Demographic Appeal of Ad-supported Media

02/06/24: A Quick Take on Sports Fans

01/30/24: An Update on How We Spend Our Time

01/23/24: Why Quintiles as a Metric?

01/16/24: The Aging TV Population

01/09/24: TV's CPMs Climb Upwards FREE

12/12/23: Are We Seeing Fewer TV Commercials? Gulp!

12/05/23: TV Viewing By Program Genre

11/28/23: Linear TV Profit Margins Slip

11/14/23: How TV Ad Reach Builds At Various GRP Levels

11/07/23: Debunking Media Myths FREE

10/31/23: The Myth of Targeting

10/24/23: The Pitfalls of Demographic Stereotyping

10/17/23: What's Your Margin of Error When It Comes to Understanding Media Research?

10/10/23: Shedding Some Light on Co-viewing

10/03/23: Is Pay TV At A Tipping Point?

09/23/23: The Changing Profile of TV's Heaviest Viewers

09/19/23: The Future of Streaming

09/12/23: Why Are Consumers Cutting the Cord?

09/05/23: OTS: A Myth That Needs Correcting

08/22/23: New TVision Insights About CTV

08/15/23: Primetime Upfront: Not Great, But Not So Bad Either

08/08/23: TV Attentiveness Averages Can Be Misleading

08/01/23: Refined TV Targeting: When Will TV Advertisers Change Their Ways?

07/25/23: How Does Reach Relate to Ad Awareness?

07/18/23: Let's Talk Targeting

07/11/23: Variations In Our TV Diet By Platform

06/27/23: The Role of Originals in Streaming

06/20/23: Predictions, Predictions

06/13/23: Where Do We Watch TV?

06/05/23: Do Upfront TV Time Buyers Need to De-Duplicate Reach?

05/16/23: TVision Reports on CTV Usage By Service Type

05/09/23: Let's Slow Down With FASTs

05/02/23: What A TV Ad Schedule's R&F Really Looks Like

04/25/23: TVision on TV Ad Attentiveness By Age, Daypart and Co-Viewing

04/18/23: Is TV's "Sight, Sound and Motion" Edge a Myth?

04/11/23: The Realities of Attentiveness FREE

04/04/23: How The TV Networks Can Score More Ad Dollars

03/28/23: CTV Ad Attentiveness Update Offers New Insights

03/21/23: How We Divide Our TV Time by Program Genre

03/14/23: Using Streaming to Build TV Reach

03/07/23: CTV Attentiveness Findings for 2022

02/28/23: How Ad-supported TV GRPs and Ad Spend Will Flow to Streaming

02/14/23: How Attentiveness Varies By Frequency Level

02/07/23: Which Companies Control Our TV Viewing?

01/31/23: What Does Alternative Currencies Really Mean?

01/17/23: What's Your R&F Among Heavy and Light Viewers?

01/10/23: Streaming Demographics Vary Sharply By Service

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