MDI Alerts

Subscribers to MDI Direct subscription service receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available.


09/23/23: The Changing Profile of TV's Heaviest VIewers

09/19/23: The Future of Streaming

09/12/23: Why Are Consumers Cutting the Cord?

09/05/23: OTS: A Myth That Needs Correcting

08/22/23: New TVision Insights About CTV

08/15/23: Primetime Upfront: Not Great, But Not So Bad Either

08/08/23: TV Attentiveness Averages Can Be Misleading

08/01/23: Refined TV Targeting: When Will TV Advertisers Change Their Ways?

07/25/23: How Does Reach Relate to Ad Awareness?

07/18/23: Let's Talk Targeting

07/11/23: Variations In Our TV Diet By Platform

06/27/23: The Role of Originals in Streaming

06/20/23: Predictions, Predictions

06/13/23: Where Do We Watch TV?

06/05/23: Do Upfront TV Time Buyers Need to De-Duplicate Reach?

05/16/23: TVision Reports on CTV Usage By Service Type

05/09/23: Let's Slow Down With FASTs

05/02/23: What A TV Ad Schedule's R&F Really Looks Like

04/25/23: TVision on TV Ad Attentiveness By Age, Daypart and Co-Viewing

04/18/23: Is TV's "Sight, Sound and Motion" Edge a Myth?

04/11/23: The Realities of Attentiveness FREE

04/04/23: How The TV Networks Can Score More Ad Dollars

03/28/23: CTV Ad Attentiveness Update Offers New Insights

03/21/23: How We Divide Our TV Time by Program Genre

03/14/23: Using Streaming to Build TV Reach

03/07/23: CTV Attentiveness Findings for 2022

02/28/23: How Ad-supported TV GRPs and Ad Spend Will Flow to Streaming

02/14/23: How Attentiveness Varies By Frequency Level

02/07/23: Which Companies Control Our TV Viewing?

01/31/23: What Does Alternative Currencies Really Mean?

01/17/23: What's Your R&F Among Heavy and Light Viewers?

01/10/23: Streaming Demographics Vary Sharply By Service

12/13/22: What's the Latest on Multitasking While Watching TV? FREE

12/06/22: How Much Do We Rely on Digital Media For "News?

11/29/22: Keep a Level Playing Field When Comparing TV CPMs

11/15/22: Ad Attention Levels Across Platforms

11/08/22: How TV’s Heaviest Viewers Changed Over The Years

11/01/22: Can TV Provide a Perfect Fit For All Of Its Advertisers?

10/25/22: Are Traditional TV Commercials More Effective Than Mobile Ads? FREE

10/18/22:  Total Time Spent With TV By Type Of Device

10/11/22: Digital Media Gains Among Branding Advertisers

10/04/22: What's The Forecast On TV News?

09/27/22: Netflix's Ad Revenue Prospects

09/20/22: Why Not Consider Mindset Targeting?

09/13/22: Why And How People Use Various Sources To Get Their TV

09/06/22: Is It Important To “Deduplicate” Audience Data?

08/23/22:How Do We Split The TV Viewing Pie?

08/09/22: CTV Scores Commercial Attention Gains

08/02/22: The Upfront Report: TV's 2022-23 Primetime Upfront Closes With Modest Gains FREE

07/26/22: How Many Ad Messages Do We Really See?

07/19/22: The Aging Of Cable's Audience

07/12/22: Are Big TV Audience Numbers Really Better In Generating Ad Revenues?

06/28/22: TV Ratings: Which Are Right?

06/14/22: How We Get Our TV And Video Content

06/07/22: An Update on TV Attentiveness for CTV, Sports and News FREE

05/24/22: What's National TV's Real CPM?

05/17/22: Changing Patterns of TV Content Access and Viewing

05/10/22: How The Government Profiles TV Viewing By Demos

05/03/22: Is Ad-supported Netflix on the Way?

04/12/22: Does SVOD Attract More Co-viewing?

04/05/22: Commercial Exposure Vs. Campaign Exposure

03/29/22: Is Targeting For Everyone?

03/22/22: CPMs Can Be A Misleading Metric

03/15/22: The Media Research Follies

03/08/22: Where And How We Watch TV In Our Homes

03/01/22: A Different Perspective On TV Show Ratings

02/22/22: Moving Beyond Default Primetime Spending In Media Plans

02/15/22: Is A Census-Style TV Rating Service Necessary?

02/08/22: Nielsen’s New CTV Audience Measurement Initiative

02/01/22: Has Streaming's Share of Viewing Peaked?

12/15/21:News Shows Become More Dominant For Cable

11/30/21: TV’s Ad Spend Predictions

11/16/21:  An Ad Attention Calculator Arrives

11/09/21: More Evidence That TV Viewing Did Indeed Rise In 2020

11/02/21: How Attentive Are AVOD Viewers?

10/26/21: How Much Time Do We Really Spend with Traditional TV?

10/19/21: Do CTV Buys Lack Reach?

10/12/21: Will Attention Metrics Revolutionize the Effectiveness of TV Time Buys?

10/05/21: So How Do We Watch TV, Anyway?

09/28/21: The 2021-22 Upfront

09/21/21: Upgrading The Media Function: Audience Potential Is Not Enough

09/14/21: Why Some People Cut The Cord Or Never Use Pay TV

09/07/21: Predicting The Future Behavior Of Streamers

08/17/21: Do AVOD Viewers Pay More Attention To Commercials?

08/10/21: TV’s Ideal Rating Service Revisited

08/03/21: An Updated Look at Our Changing Use of TV Program Sources Over The Decades

07/27/21: Is “Audience Buying” Really Coming?

07/20/21: TV's Impending Advertising Reach Problem

07/12/21: Nielsen's Audience Profile For Linear and Streaming Sheds New Light

06/22/21: TV: The Shape of Things to Come

06/15/21: Will The Pandemic Stimulate More TV Consumption In The Long Term?

06/08/21: Linear TV Or Streaming: Maybe Let’s Look At The Revenues And Profits

05/18/21: Improving TV Time Buying

05/11/21: Are Advertisers Deserting TV For Digital Media?

05/04/21: Does Anyone Trust TV Commercials?

04/27/21: Did Nielsen Undercount TV Viewing During The Pandemic?

04/20/21: Calculating Attentive CPMs--Is The  Industry On The Right Track?

04/13/21: Which Medium Is The Champ In Daily Reach Attainment?

04/06/21: Are Streamers’ Motivations And Perceptions Changing?

03/30/21: TV’s Digital Footprint Keeps Growing

03/23/21: TV Trend Comparisons: Who’s Winning The Game?

03/16/21: Don't Look Now But TV Sports Viewers Are Aging Too

03/09/21: History Says We Expect Too Much From TV Audience Surveys

03/02/21: TV's Ad Selling Dreams Might Be A Nightmare

02/23/21: 18-49 and 25-54: Your Day Is Past

02/16/21: The Continued Impact Of Political Leanings On TV News

02/09/21: The Shape Of Things To Come: Evolving  Broadcast TV Network Business Plans

02/02/21: Targeted Media Buys: Who's Kidding Whom?

01/26/21: More on TV Attentiveness and "Dwell Time"

01/19/21: Are Short-Form, Single Message TV Commercials More Effective?

01/12/21: The Genre Factor In TV Program Appeals

01/05/21: A New Case History Favoring A TV & Radio Media Mix

12/15/20: Who Streams?

12/08/20: How Many Adults Would Welcome Ad-Supported Streaming Services?

12/01/20: Is TV News Becoming More Attractive to the Younger Viewer?

11/17/20: How TV Ad Clutter Looks To Viewers

11/10/20: How Many TV Commercials Are  We Really “Bombarded” With?

11/03/20: Will SVOD/AVOD Change TV’s Audience Profile?

10/27/20: TV’s 2020-21 Primetime Upfront: What Happened?

10/20/20: Short-Term Effects Of Ad Exposure  On TV Vs. Digital Platforms

10/13/20: Do Our Political News Sources Cater To Us, Or Vice-Versa?

10/06/20: Emerging Sources Of Streaming Content

09/29/20: Video Game Advertising: Has Its Time Come?

09/22/20: Is There a Problem with Local TV Impressions and Ratings?

09/15/20: The Impact Of Covid-19 On Linear TV Usage

09/08/20:  How Will Our TV Usage Change By 2025?

08/25/20: Does Anyone Watch TV Commercials? An Important Question Revisited

08/18/20: Wither Co-viewing?

08/11/20: Rising TV Ad Clutter and Its Implications

08/04/20: Household Vs. Viewer Ratings: Why It Matters

07/28/20: Better Targeting and Its Impact on ROI

07/21/20: What Do We Mean By "Viewing," Anyway?

07/14/20: The Ideal TV Rating Service: Dream Vs. Reality

07/07/20: Do Ads Really Follow the Eyeballs?

06/23/20: A Real World Assessment Of Frequency Capping

06/16/20: TV's Premium Ad Breaks: Should the Idea Be Expanded?

06/09/20: The Shape of Things to Come?

03/17/20: The Disconnect Between Audience Buying And Actual TV Consumption

03/10/20: TV Channel Access & Usage: Past, Present and Future

02/25/20: Why Can't TV Be Bought The Digital Way?

02/11/20: More Insights About TV Commercial Exposure From TVision

02/04/20: What Does The Future Hold For The  Impact Of The “Streaming Wars”?

01/28/20: How Much Will TV's Linear vs. Streaming Audience Change Between 2020-2025?

01/21/20: How Profitable Are Media Ad Sellers?

01/14/20: Does Anyone Really Watch TV Commercials?

01/07/20: TV & Digital Video Buying Methods: Will the Twain Ever Meet?

12/03/19: New TVision Take on Commercial Attentiveness by Daypart

11/19/19: Which TV Genres Benefit The Most From Delayed Viewing?

11/12/19: New Data On Subscription TV, Plus What’s Ahead

11/05/19: Non-Linear TV Content Streaming Is Not As Extensive As Believed

10/29/19: 2019 Branding Campaign Spending by Medium

10/22/19: The U.S. Government Finds that "TV" Viewing is on the Rise

10/15/19: How Important are Sports & News to "Pay TV"?

10/08/19: TV Commercial Exposure

10/01/19: Advertisers Spend More to Reach Viewers in Sports and News

09/24/19: What Do Streamers Watch?

09/17/19: The Evolution of TV Program Sources & Their Impact Over Time

09/10/19: How Fast is TV Losing its Audience?

09/03/19: OTT & Linear TV: Not an Either/Or Proposition

08/20/19: New Study Says TV Clobbers All Other Media in Ad Effectiveness

08/13/19: Assessing the 2019-20 Upfront

08/06/19: How Substantial is Linear TV's Digital Audience Lift?

07/30/19: Let's Upgrade our National TV Ratings so They Mean Something

07/23/19: The Neverending Question of How Much Frequency Is Too Much or Enough

07/16/19: Netflix Subscribers Gravitate Mainly to Non-Netflix Original Fare

07/09/19: What Happens If Netflix Decides to Sell Ads?

06/25/19: TV's Solitary Viewing on the Rise

06/18/19: TV's Rising Ad Clutter Problem and a Possible Solution

06/11/19: A Proposal to Change TV’s Upfront for the Better

06/04/19: Surprise, Surprise: Primetime TV Ad Clutter Remained the Same as Last Year

05/28/19: Pay TV “Nevers”…but not Forever?

05/21/19: Millennials’ and Boomers’ Favorite TV/Video Shows  & Networks Aren’t as Different as You Might Expect

05/14/19: Is Co-viewing a Plus for Advertisers?

05/07/19: Examining TV’s Imbalance of Content Access & Usage

04/30/19: Local News Access is Strong

04/23/19: TV Commercial Effectiveness by Length

04/09/19: Are Social Media Users TV Ad Receptive?

04/02/19: Second Screen Access While Watching TV Increasing Only Slightly?

03/26/19: The March of Time: Aging & Its Impact on TV Consumption

03/19/19: Cord Cutting Continues, but Where is it Going?

03/12/19: Digital Gains in Branding Dollars, but TV is Still the Champ

03/04/19: Profiling TV’s Connected Audience by Age & Time of Day

02/26/19: Another Study Using Eye Tracking Compares TV Commercial Lengths

02/19/19: How People Get their TV Matters to TV Programmers

02/13/19: Where do Out-of-Home TV Sports Viewers See their Teams in Action?

02/05/19: Did TV Dramatically Trim its Ad Loads this Season?

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