Announcing Consumer Dimensions 2024, an exciting new annual report on how advertising reaches American consumers and their changing demographic makeup.
Consumer Dimensions is divided into two chapters. Chapter One: How Advertising Works explores how ads work, how much time consumers devote to them, the realities of attentiveness, the effects of frequency, mindset targeting and ad-relevant cross-platform metrics. Chapter Two: Profiling the U.S. Population provides an extensive portrait of the changing demographics of the American consumer: the aging of America, how the work force has changed over the years, the racial/ethnic makeup of the population, and many other variables that have a bearing on how marketers define their targets. Many tables include long term trending and projections to provide a complete picture.
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