INSTANT DIGITAL ACCESS TO ALL OUR REPORTS FOR ONE LOW PRICE
Subscribers have immediate access to concise, timely (weekly) ALERT reports about the latest media happenings with our critical take on what's really going on and what it means. Also included are ALERTS about important new research studies, and many unique reports generated by MDI that are not available elsewhere.
For Example:
A one-year subscription to MDI Direct gives you access to all of MDI's reports, including Total TV Dimensions, ACES, CPMTrack, Consumer Demographics, and more.
With MDI DIRECT you will have at your fingertips a constant flow of timely information with expert commentary. You may not always agree with us, but we will certainly make you think.
(Please note that MDI Direct e-documents are read-only. For subscribers interested in print copies of any of our reports, these can be provided by request for an additional fee. Please contact Customer Service for details.)
JUST RELEASED: National TV ACES 2023-24 TV SEASON: UPFRONT TV NETWORK COST EFFICIENCY ESTIMATES
ORDER ACES 2023-24 using code UPFRONT50 and save $50
National TV ACES 2023-24 contains Media Dynamics Inc.'s exclusive estimates of the CPMs and cost-per-rating points (CPPs) attained by the broadcast TV networks, cable channels and syndicators for all of the standard age/sex demos by dayparts for the latest national TV upfront ad sale. Data are presented on a quarterly and monthly basis in 36 tables. This information has been very useful to sellers of alternative media for comparisons with their own CPM pricing.
Published: September 2023; 36 pages
Consumer Demographics 2022 and Beyond utilizes U.S. Census and Bureau Of Labor Statistics data to provide a detailed demographic profile of the American resident population—the American consumer—past, present and, in many cases, future, for all of the key demographics and cross breaks, like age within education, income within occupation, etc. The sections include age, family size, education, income, race/ethnic origin, marital status, region, metro areas, consumer expenditures by product class and more. All told there are 70 easy to use tables with commentaries at the beginning of each section.
Use discount code SAVE50 at checkout and save $50.
Published: September 2022; 88 pages
CPMTRACK: NATIONAL TV, RADIO & MAGAZINE CPM TRENDS:1960-2022
PRE-ORDER CPMTRACK 2023 using code UPFRONT50 and save $50
CPMTrack tracks the average adult CPMs for linear TV in total, and by network type by daypart over the years, with comparable data for radio and consumer magazines. It is often referred to by those making forecasts of future media cost efficiencies.
Published: October 2022; 64 pages
Total TV Dimensions 2023 covers all aspects of TV’s performance that’s of interest to advertisers, ad agencies and TV time sellers. In addition to the basics like growth in penetration, rise of alternative forms of TV, time spent, reach and frequency patterns, CPMs, etc., it covers audience engagement, viewer attentiveness, cross platform comparisons, evidence of ad impact, and many other subjects that subscribers will want to know more about.
Beginning in the 2023 edition, Cross-Platform Dimensions will be integrated into Total TV Dimensions.
Published: January 2023; 190 pages
Discounts do not apply to book buyers and third party companies; click for rate
This is the fourth edition of Ed Papazian's classic book about the evolution of TV, in this case from 1950 to 2015, just before the streaming revolution gained momentum. It's a book, book—no tables or charts—and gives anyone who is really interested in TV an opportunity to kick off their shoes, plunk themselves down in a comfy easy chair and learn about how all of TV's major program types emerged, how the networks operated (and still do in many respects), how Nielsen started to measure TV ratings, how viewer attentiveness was measured, how TV time buyers and sellers deal with each other, how advertisers approach the medium, and most important, how audiences react to program content and ad campaigns. Once you read this book you will have a much better understanding of what's happening today.
Published January 2016, 270 pp.
2020 EDITION
This is the only published source for revised TV reach tables reflecting the impact of continued rating erosion, cord cutting and the rise of streaming. The most recent update was made for the 2019-20 season and additional updates will be made as are deemed necessary. Breakdowns are provided for sex, age and income demos by daypart and network type for all of the commonly used age/sex demos.
Published August 2019; 245 pages