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National TV ACES 2022-23 TV SEASON: UPFRONT TV NETWORK COST EFFICIENCY ESTIMATES
National TV ACES 2022-23 contains Media Dynamics Inc.'s exclusive estimates of the CPMs and costs-per-rating point (CPPs) attained by the broadcast TV networks, cable channels and syndicators for all of the standard age/sex demos by dayparts for the latest national TV upfront ad sale. Data are presented on a quarterly and monthly basis in 36 tables. This information has been very useful to sellers of alternative media for comparisons with their own CPM pricing.
Published: September 2022; 36 pages
Consumer Demographics 2022 and Beyond utilizes U.S. Census and Bureau Of Labor Statistics data to provide a detailed demographic profile of the American resident population—the American consumer—past, present and, in many cases, future, for all of the key demographics and cross breaks, like age within education, income within occupation, etc. The sections include age, family size, education, income, race/ethnic origin, marital status, region, metro areas, consumer expenditures by product class and more. All told there are 70 easy to use tables with commentaries at the beginning of each section.
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Published: September 2022; 88 pages
CPMTRACK: NATIONAL TV, RADIO & MAGAZINE CPM TRENDS:1960-2022
CPMTrack tracks the average adult CPMs for linear TV in total, and by network type by daypart over the years, with comparable data for radio and consumer magazines. It is often referred to by those making forecasts of future media cost efficiencies.
Published: October 2022; 64 pages
Beginning in 2023, Cross-Platform Dimensions will be integrated into Total TV Dimensions--pre-order here and save $75
Media Dynamics, Inc.'s annual report designed to help make realistic evaluations of the audiences and advertising efficacy of TV, digital, radio, print and out-of-home on a comparative basis.
It’s impossible to understate the impact the new and emerging platforms have had on traditional media over the past two decades. WIth Cross-Platform Dimensions we quantify these changes and analyze how each of the media perform as advertising vehicles in this evolving environment, from the perspective of audience, time spent, demographics, reach & frequency, CPMs, ad exposure and ad impact. CPD also interprets what this all means from a media planner's standpoint, and delves into much-discussed areas like how to develop comparable audience metrics across media.
Published: March 2022; 101 pages
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STAY INFORMED! MDI Direct subscribers receive single subject reports of new developments and new research weekly.
Subscribers to MDI Direct subscription service receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available.
ALERTS BY DATE
01/17/23: What's Your R&F Among Heavy and Light Viewers?
01/10/23: Streaming Demographics Vary Sharply By Service
12/13/22: What's the Latest on Multitasking While Watching TV?
12/06/22: How Much Do We Rely on Digital Media For "News?
11/29/22: Keep a Level Playing Field When Comparing TV CPMs
11/15/22: Ad Attention Levels Across Platforms
11/08/22: How TV’s Heaviest Viewers Changed Over The Years
11/01/22: Can TV Provide a Perfect Fit For All Of Its Advertisers?
10/18/22: Total Time Spent With TV By Type Of Device
10/11/22: Digital Media Gains Among Branding Advertisers
10/04/22: What's The Forecast On TV News?
09/27/22: Netflix's Ad Revenue Prospects
09/20/22: Why Not Consider Mindset Targeting?
09/13/22: Why And How People Use Various Sources To Get Their TV
09/06/22: Is It Important To “Deduplicate” Audience Data?
08/23/22:How Do We Split The TV Viewing Pie?
08/09/22: CTV Scores Commercial Attention Gains
08/02/22: The Upfront Report: TV's 2022-23 Primetime Upfront Closes With Modest Gains
07/26/22: How Many Ad Messages Do We Really See?
07/19/22: The Aging Of Cable's Audience
07/12/22: Are Big TV Audience Numbers Really Better In Generating Ad Revenues?
06/28/22: TV Ratings: Which Are Right?
06/14/22: How We Get Our TV And Video Content
06/07/22: An Update on TV Attentiveness for CTV, Sports and News
05/24/22: What's National TV's Real CPM?
05/17/22: Changing Patterns of TV Content Access and Viewing
05/10/22: How The Government Profiles TV Viewing By Demos
05/03/22: Is Ad-supported Netflix on the Way?
04/12/22: Does SVOD Attract More Co-viewing?
04/05/22: Commercial Exposure Vs. Campaign Exposure
03/29/22: Is Targeting For Everyone?
03/22/22: CPMs Can Be A Misleading Metric
03/15/22: The Media Research Follies
03/08/22: Where And How We Watch TV In Our Homes
03/01/22: A Different Perspective On TV Show Ratings
02/22/22: Moving Beyond Default Primetime Spending In Media Plans
02/15/22: Is A Census-Style TV Rating Service Necessary?
02/08/22: Nielsen’s New CTV Audience Measurement Initiative
02/01/22: Has Streaming's Share of Viewing Peaked?
12/15/21:News Shows Become More Dominant For Cable
11/30/21: TV’s Ad Spend Predictions
11/16/21: An Ad Attention Calculator Arrives
11/09/21: More Evidence That TV Viewing Did Indeed Rise In 2020
11/02/21: How Attentive Are AVOD Viewers?
10/26/21: How Much Time Do We Really Spend with Traditional TV?
10/19/21: Do CTV Buys Lack Reach?
10/12/21: Will Attention Metrics Revolutionize the Effectiveness of TV Time Buys?
10/05/21: So How Do We Watch TV, Anyway?
09/28/21: The 2021-22 Upfront
09/21/21: Upgrading The Media Function: Audience Potential Is Not Enough
09/14/21: Why Some People Cut The Cord Or Never Use Pay TV
09/07/21: Predicting The Future Behavior Of Streamers
08/17/21: Do AVOD Viewers Pay More Attention To Commercials?
08/10/21: TV’s Ideal Rating Service Revisited
08/03/21: An Updated Look at Our Changing Use of TV Program Sources Over The Decades
07/27/21: Is “Audience Buying” Really Coming?
07/20/21: TV's Impending Advertising Reach Problem
07/12/21: Nielsen's Audience Profile For Linear and Streaming Sheds New Light
06/22/21: TV: The Shape of Things to Come
06/15/21: Will The Pandemic Stimulate More TV Consumption In The Long Term?
06/08/21: Linear TV Or Streaming: Maybe Let’s Look At The Revenues And Profits
05/18/21: Improving TV Time Buying
05/11/21: Are Advertisers Deserting TV For Digital Media?
05/04/21: Does Anyone Trust TV Commercials?
04/27/21: Did Nielsen Undercount TV Viewing During The Pandemic?
04/20/21: Calculating Attentive CPMs--Is The Industry On The Right Track?
04/13/21: Which Medium Is The Champ In Daily Reach Attainment?
04/06/21: Are Streamers’ Motivations And Perceptions Changing?
03/30/21: TV’s Digital Footprint Keeps Growing
03/23/21: TV Trend Comparisons: Who’s Winning The Game?
03/16/21: Don't Look Now But TV Sports Viewers Are Aging Too
03/09/21: History Says We Expect Too Much From TV Audience Surveys
03/02/21: TV's Ad Selling Dreams Might Be A Nightmare
02/23/21: 18-49 and 25-54: Your Day Is Past
02/16/21: The Continued Impact Of Political Leanings On TV News
02/09/21: The Shape Of Things To Come: Evolving Broadcast TV Network Business Plans
02/02/21: Targeted Media Buys: Who's Kidding Whom?
01/26/21: More on TV Attentiveness and "Dwell Time"
01/19/21: Are Short-Form, Single Message TV Commercials More Effective?
01/12/21: The Genre Factor In TV Program Appeals
01/05/21: A New Case History Favoring A TV & Radio Media Mix
12/15/20: Who Streams?
12/08/20: How Many Adults Would Welcome Ad-Supported Streaming Services?
12/01/20: Is TV News Becoming More Attractive to the Younger Viewer?
11/17/20: How TV Ad Clutter Looks To Viewers
11/10/20: How Many TV Commercials Are We Really “Bombarded” With?
11/03/20: Will SVOD/AVOD Change TV’s Audience Profile?
10/27/20: TV’s 2020-21 Primetime Upfront: What Happened?
10/20/20: Short-Term Effects Of Ad Exposure On TV Vs. Digital Platforms
10/13/20: Do Our Political News Sources Cater To Us, Or Vice-Versa?
10/06/20: Emerging Sources Of Streaming Content
09/29/20: Video Game Advertising: Has Its Time Come?
09/22/20: Is There a Problem with Local TV Impressions and Ratings?
09/15/20: The Impact Of Covid-19 On Linear TV Usage
09/08/20: How Will Our TV Usage Change By 2025?
08/25/20: Does Anyone Watch TV Commercials? An Important Question Revisited
08/18/20: Wither Co-viewing?
08/11/20: Rising TV Ad Clutter and Its Implications
08/04/20: Household Vs. Viewer Ratings: Why It Matters
07/28/20: Better Targeting and Its Impact on ROI
07/21/20: What Do We Mean By "Viewing," Anyway?
07/14/20: The Ideal TV Rating Service: Dream Vs. Reality
07/07/20: Do Ads Really Follow the Eyeballs?
06/23/20: A Real World Assessment Of Frequency Capping
06/16/20: TV's Premium Ad Breaks: Should the Idea Be Expanded?
06/09/20: The Shape of Things to Come?
03/17/20: The Disconnect Between Audience Buying And Actual TV Consumption
03/10/20: TV Channel Access & Usage: Past, Present and Future
02/25/20: Why Can't TV Be Bought The Digital Way?
02/11/20: More Insights About TV Commercial Exposure From TVision
02/04/20: What Does The Future Hold For The Impact Of The “Streaming Wars”?
01/28/20: How Much Will TV's Linear vs. Streaming Audience Change Between 2020-2025?
01/21/20: How Profitable Are Media Ad Sellers?
01/14/20: Does Anyone Really Watch TV Commercials?
01/07/20: TV & Digital Video Buying Methods: Will the Twain Ever Meet?
12/03/19: New TVision Take on Commercial Attentiveness by Daypart
11/19/19: Which TV Genres Benefit The Most From Delayed Viewing?
11/12/19: New Data On Subscription TV, Plus What’s Ahead
11/05/19: Non-Linear TV Content Streaming Is Not As Extensive As Believed
10/29/19: 2019 Branding Campaign Spending by Medium
10/22/19: The U.S. Government Finds that "TV" Viewing is on the Rise
10/15/19: How Important are Sports & News to "Pay TV"?
10/08/19: TV Commercial Exposure
10/01/19: Advertisers Spend More to Reach Viewers in Sports and News
09/24/19: What Do Streamers Watch?
09/17/19: The Evolution of TV Program Sources & Their Impact Over Time
09/10/19: How Fast is TV Losing its Audience?
09/03/19: OTT & Linear TV: Not an Either/Or Proposition
08/20/19: New Study Says TV Clobbers All Other Media in Ad Effectiveness
08/13/19: Assessing the 2019-20 Upfront
08/06/19: How Substantial is Linear TV's Digital Audience Lift?
07/30/19: Let's Upgrade our National TV Ratings so They Mean Something
07/23/19: The Neverending Question of How Much Frequency Is Too Much or Enough
07/16/19: Netflix Subscribers Gravitate Mainly to Non-Netflix Original Fare
07/09/19: What Happens If Netflix Decides to Sell Ads?
06/25/19: TV's Solitary Viewing on the Rise
06/18/19: TV's Rising Ad Clutter Problem and a Possible Solution
06/11/19: A Proposal to Change TV’s Upfront for the Better
06/04/19: Surprise, Surprise: Primetime TV Ad Clutter Remained the Same as Last Year
05/28/19: Pay TV “Nevers”…but not Forever?
05/21/19: Millennials’ and Boomers’ Favorite TV/Video Shows & Networks Aren’t as Different as You Might Expect
05/14/19: Is Co-viewing a Plus for Advertisers?
05/07/19: Examining TV’s Imbalance of Content Access & Usage
04/30/19: Local News Access is Strong
04/23/19: TV Commercial Effectiveness by Length
04/09/19: Are Social Media Users TV Ad Receptive?
04/02/19: Second Screen Access While Watching TV Increasing Only Slightly?
03/26/19: The March of Time: Aging & Its Impact on TV Consumption
03/19/19: Cord Cutting Continues, but Where is it Going?
03/12/19: Digital Gains in Branding Dollars, but TV is Still the Champ
03/04/19: Profiling TV’s Connected Audience by Age & Time of Day
02/26/19: Another Study Using Eye Tracking Compares TV Commercial Lengths
02/19/19: How People Get their TV Matters to TV Programmers
02/13/19: Where do Out-of-Home TV Sports Viewers See their Teams in Action?
02/05/19: Did TV Dramatically Trim its Ad Loads this Season?
(TVDA 10/18/22) It's high time TV measurement looks beyond TV sets and includes digital means of viewing as well
It's high time TV measurement looks beyond TV sets and includes digital means of viewing as well.
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COMING JANUARY 2023--TOTAL TV DIMENSIONS 2023--pre-order and save $75
Total TV Dimensions 2023 covers all aspects of TV’s performance that’s of interest to advertisers, ad agencies and TV time sellers. In addition to the basics like growth in penetration, rise of alternative forms of TV, time spent, reach and frequency patterns, CPMs, etc., it covers audience engagement, viewer attentiveness, cross platform comparisons, evidence of ad impact, and many other subjects that subscribers will want to know more about.
Beginning in 2023, Cross-Platform Dimensions will be integrated into Total TV Dimensions.
Published: January 2023; 190 pages
Discounts do not apply to book buyers and third party companies; click for rate
This is the fourth edition of Ed Papazian's classic book about the evolution of TV, in this case from 1950 to 2015, just before the streaming revolution gained momentum. It's a book, book—no tables or charts—and gives anyone who is really interested in TV an opportunity to kick off their shoes, plunk themselves down in a comfy easy chair and learn about how all of TV's major program types emerged, how the networks operated (and still do in many respects), how Nielsen started to measure TV ratings, how viewer attentiveness was measured, how TV time buyers and sellers deal with each other, how advertisers approach the medium, and most important, how audiences react to program content and ad campaigns. Once you read this book you will have a much better understanding of what's happening today.
Published January 2016, 270 pp.
(8/2019) Exclusive! 4-week adult reach tables by GRP level and by demos
This is the only published source for revised TV reach tables reflecting the impact of continued rating erosion, cord cutting and the rise of streaming. The most recent update was made for the 2019-20 season and additional updates will be made as are deemed necessary. Breakdowns are provided for sex, age and income demos by daypart and network type for all of the commonly used age/sex demos.