Subscribers have immediate access to concise, timely (weekly) ALERT reports about the latest media happenings with our critical take on what's really going on and what it means. Also included are ALERTS about important new research studies, and many unique reports generated by MDI that are not available elsewhere.

For Example:

  • How many ads do we really see and how much time is devoted to them?
  • An updated 30-year track of TV's upfront ad sales with dollar amounts, CPMs and breakdowns showing how each of the broadcast TV networks fared
  • How linear TV, CTV/AVOD and addressable TV compare in terms of CPMs
  • How TV makes its profits
  • How much of all ad spend is for branding campaigns?
  • And much more…

A one-year subscription to MDI Direct gives you access to all of MDI's reports, including Total TV Dimensions, ACES, CPMTrack, Consumer Demographics, and more.

With MDI DIRECT you will have at your fingertips a constant flow of timely information with expert commentary. You may not always agree with us, but we will certainly make you think.

(Please note that MDI Direct e-documents are read-only. For subscribers interested in print copies of any of our reports, these can be provided by request for an additional fee. Please contact Customer Service for details.)



Consumer Dimensions

Consumer Dimensions


Consumer Dimensions 2024 is an exciting new annual report on how advertising reaches American consumers and their changing demographic makeup.

Consumer Dimensions is divided into two chapters. Chapter One: How Advertising Works explores how ads work, how much time consumers devote to them, the realities of attentiveness, the effects of frequency, mindset targeting and ad-relevant cross-platform metrics. Chapter Two: Profiling the U.S. Population provides an extensive portrait of the changing demographics of the American consumer: the aging of America, how the work force has changed over the years, the racial/ethnic makeup of the population, and many other variables that have a bearing on how marketers define their targets. Many tables include long term trending and projections to provide a complete picture.

Use code SAVE55 and save 10%.

Published: December 2023; 182 pages

Discounts do not apply to book buyers and third party companies; click for rate





CPMTrack tracks the average adult CPMs for linear TV in total, and by network type by daypart over the years, with comparable data for radio and consumer magazines. It is often referred to by those making forecasts of future media cost efficiencies. Includes—for the first time—AVOD/FAST and combined primetime upfront plus scatter CPMs. Due to fluctuations in data, we present this data rounded to whole numbers.

Published: March 2024; 16 pages


Total TV Dimensions

Total TV Dimensions


Total TV Dimensions covers all aspects of TV’s performance that’s of interest to advertisers, ad agencies and TV time sellers. In addition to the basics like growth in penetration, rise of alternative forms of TV, time spent, reach and frequency patterns, CPMs, etc., it covers audience engagement, viewer attentiveness, cross platform comparisons, evidence of ad impact, and many other subjects that subscribers will want to know more about.

Release date: March 2024; 180 pages
Discounts do not apply to book buyers and third party companies; click for rate




ORDER UPFRONT TRACKER 2023-24 using code UPFRONT50 and save $50

Beginning with the 2024-25 season, Upfront Tracker will replace our ACES upfront report. The 2023-24 edition of Upfront Tracker is being provided as a transition between the two publications.

UPFRONT TRACKER is designed to provide subscribers with ongoing trending of upfront spending and CPMs for adult viewers over the past three decades for the broadcast TV networks, cable and syndication, each by daypart. This report includes our first estimates for streaming’s newfront for major AVOD and FAST sellers. In addition, we provide a breakdown of CPMs and CPPs for the current upfront by the four network types and by sex and age. We hope that subscribers will find this new report helpful, and we welcome any suggestions for future editions.

Published: March 2024; 15 pages



Title Price
What Elements Contribute to Brand Sales? $125
An Ad-Supported Gauge? $125
What Happens When A Commercial Appears On Your Screen? $95
Are Advertisers Ignoring Audio Ad Opportunities? $95
Where Have TV's GRPs Gone? $95
Exclusive Reach By TV Platform $95
Ad Spend By TV Versus Other Modes of Communication $75
Leading Providers of TV Content $75
TV Platforms' Exclusive Reach $95
The Demographic Appeal of Ad-supported Media $95
A Quick Take on Sports Fans $95
Why Quintiles As a Metric? $95
Are We Seeing Fewer TV Commercials? Gulp! $95
TV Viewing By Program Genre $125
How TV Ad Reach Builds At Various GRP Levels $125
Linear TV Profit Margins Slip $125
Shedding Some Light on Co-viewing $95
Is Pay TV At A Tipping Point? $95
Do Upfront TV Time Buyers Need to De-Duplicate Reach? $75
Variations In Our TV Diet By Platform $75
The Changing Profile of TV's Heaviest Viewers $105
OTS: A Myth That Needs Correcting $75
TV Attentiveness Averages Can Be Misleading $75
How Does Reach Relate to Ad Awareness? $95
Let's Talk Targeting $95
The Role of Originals in Streaming $75
Where Do We Watch TV? $100
Let's Slow Down With FASTs $75
Is TV's Sight, Sound and Motion Edge a Myth? $75
How We Divide Our TV Time By Program Genre $125
How The TV Networks Can Score More Ad Dollars $95
How Attentiveness Varies By Frequency Level $95
TV Ad Revenues $125
What's Your R&F Among Heavy and Light VIewers? $95
Comparing the Media--The Basics $250
What's the Latest on Multitasking While Watching TV? $75
How Ad-supported TV GRPs and Ad Spend Will Flow to Streaming $175
How Much Time Do We Spend With Ads? $95
Which Companies Control Our TV Viewing? $95
Digital Media Gains Among Branding Advertisers $125
Total Time Spent With TV By Type of Device $75
Can TV Provide a Perfect Fit for All Advertisers? $125
How TV's Heaviest Viewers Changed Over the Years $75
How Do We Split the TV Viewing Pie? $125
Solitary Vs. Accompanied Viewing $75
How TV Builds Its Reach $125
Is TV's Upfront Still Viable? $175
Can TV's Upfront Be Reformed? $125
How TV Viewers and Showtype Appeals Have Changed Through the Years $125
Variations in Ad Attentiveness by Program Type $100
How TV Ads Function Over Time $75
Is It Really Possible to Control Frequency? $125
Developing TV Ad Awareness $175
How Many Ad Messages Do We Really See? $125
Ad Attention Levels Across Platforms $125
What Evidence Do We Have About Advertising Impact By Medium? $225