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National TV ACES 2022-23 TV SEASON: UPFRONT TV NETWORK COST EFFICIENCY ESTIMATES
National TV ACES 2022-23 contains Media Dynamics Inc.'s exclusive estimates of the CPMs and costs-per-rating point (CPPs) attained by the broadcast TV networks, cable channels and syndicators for all of the standard age/sex demos by dayparts for the latest national TV upfront ad sale. Data are presented on a quarterly and monthly basis in 36 tables. This information has been very useful to sellers of alternative media for comparisons with their own CPM pricing.
Published: September 2022; 36 pages
Consumer Demographics 2022 and Beyond utilizes U.S. Census and Bureau Of Labor Statistics data to provide a detailed demographic profile of the American resident population—the American consumer—past, present and, in many cases, future, for all of the key demographics and cross breaks, like age within education, income within occupation, etc. The sections include age, family size, education, income, race/ethnic origin, marital status, region, metro areas, consumer expenditures by product class and more. All told there are 70 easy to use tables with commentaries at the beginning of each section.
Use discount code SAVE50 at checkout and save $50.
Published: September 2022; 88 pages
CPMTRACK: NATIONAL TV, RADIO & MAGAZINE CPM TRENDS:1960-2022
CPMTrack tracks the average adult CPMs for linear TV in total, and by network type by daypart over the years, with comparable data for radio and consumer magazines. It is often referred to by those making forecasts of future media cost efficiencies.
Published: October 2022; 64 pages
JUST RELEASED--TOTAL TV DIMENSIONS 2023
Total TV Dimensions 2023 covers all aspects of TV’s performance that’s of interest to advertisers, ad agencies and TV time sellers. In addition to the basics like growth in penetration, rise of alternative forms of TV, time spent, reach and frequency patterns, CPMs, etc., it covers audience engagement, viewer attentiveness, cross platform comparisons, evidence of ad impact, and many other subjects that subscribers will want to know more about.
Beginning in the 2023 edition, Cross-Platform Dimensions will be integrated into Total TV Dimensions.
Published: January 2023; 190 pages
Discounts do not apply to book buyers and third party companies; click for rate
This is the fourth edition of Ed Papazian's classic book about the evolution of TV, in this case from 1950 to 2015, just before the streaming revolution gained momentum. It's a book, book—no tables or charts—and gives anyone who is really interested in TV an opportunity to kick off their shoes, plunk themselves down in a comfy easy chair and learn about how all of TV's major program types emerged, how the networks operated (and still do in many respects), how Nielsen started to measure TV ratings, how viewer attentiveness was measured, how TV time buyers and sellers deal with each other, how advertisers approach the medium, and most important, how audiences react to program content and ad campaigns. Once you read this book you will have a much better understanding of what's happening today.
Published January 2016, 270 pp.
This is the only published source for revised TV reach tables reflecting the impact of continued rating erosion, cord cutting and the rise of streaming. The most recent update was made for the 2019-20 season and additional updates will be made as are deemed necessary. Breakdowns are provided for sex, age and income demos by daypart and network type for all of the commonly used age/sex demos.
Published August 2019; 245 pages
|How Attentiveness Varies By Frequency Level||$95|
|Consumer Demographics: Population Growth||$125|
|Consumer Demographics: Marital Status||$125|
|Consumer Demographics: Educational Attainment||$125|
|Consumer Demographics: Employment-Occupation||$125|
|Consumer Demographics: Income||$125|
|Consumer Demographics: Race and Ethnicity||$125|
|Consumer Demographics: Household Consumption||$125|
|Consumer Demographics: How Americans Spend Their Time||$125|
|Consumer Demographics: Regionality||$125|
|How Valid Are Reach Estimates Across Media?||$95|
|How Do We Divide Our Time By Program Genre?||$125|
|TV Ad Revenues||$125|
|What's Your R&F Among Heavy and Light VIewers?||$95|
|Comparing the Media--The Basics||$250|
|What's the Latest on Multitasking While Watching TV?||$75|
|How Ad-supported TV GRPs and Ad Spend Will Flow to Streaming||$175|
|How Much Time Do We Spend With Ads?||$95|
|Which Companies Control Our TV Viewing?||$95|
|Out of Home TV Audiences||$75|
|Digital Media Gains Among Branding Advertisers||$125|
|Total Time Spent With TV By Type of Device||$75|
|Keep A Level Playing Field When Comparing TV CPMs||$125|
|Can TV Provide a Perfect Fit for All Advertisers?||$125|
|How TV's Heaviest Viewers Changed Over the Years||$75|
|How Do We Split the TV Viewing Pie?||$125|
|Solitary Vs. Accompanied Viewing||$75|
|How TV Builds Its Reach||$125|
|Is TV's Upfront Still Viable?||$175|
|Can TV's Upfront Be Reformed?||$125|
|How TV Viewers and Showtype Appeals Have Changed Through the Years||$125|
|Variations in Ad Attentiveness by Program Type||$100|
|How TV Ads Function Over Time||$75|
|Is It Really Possible to Control Frequency?||$125|
|Developing TV Ad Awareness||$175|
|How Many Ad Messages Do We Really See?||$125|
|Ad Attention Levels Across Platforms||$125|
|What Evidence Do We Have About Advertising Impact By Medium?||$225|
|Using Ad Exposure Metrics to Explain R&F Patterns||$100|
|Where And How We Watch TV In Our Homes||$75|
|What's National TV's Real CPM?||$75|
|Upgrading The Media Function--Audience Potential Is Not Enough||$125|
|TV's Ideal Rating Service Revisited||$125|
|The Shape Of Things To Come: Evolving Broadcast TV Network Business Plans||$100|
|Is It Important to Deduplicate Audience Data?||$125|
|Is A Census-Style TV Rating Service Necessary?||$100|
|How We Get Our TV and Video Content||$75|
|How TV Branding Ad Campaigns Are Developed||$75|
|Evaluating Advertising Impact||$75|
|Effective Frequency Vs. Recency: Are Media Scheduling Theories Valid?||$75|
|Do CTV Buys Lack Reach?||$75|
|CPMs Can Be A Misleading Metric||$75|
|Commercial Exposure Vs. Campaign Exposure||$75|
|Changing Patterns of TV Content Access and Viewing||$125|
|Calculating Attentive CPMs--Is The Industry On The Right Track?||$125|
|Are Short-Form, Single Message TV Commercials More Effective?||$75|
|Are Larger Audiences Better Audiences?||$75|
|An Ad Attention Calculator Arrives||$100|
|A Case History Favoring A TV & Radio Media Mix||$125|
|TV Ad Campaign Awareness: How Many GRPs Does it Take?||$175|
|The Evolution of Attentiveness Measures||$125|
|Relative Recall Values of TV Commercials By Length--1960s to Present||$100|
|Netflix's Ad Revenue Prospects||$100|
|History Says We Expect Too Much From TV Audience Surveys||$75|