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MDI's NEWEST ANNUAL REPORT
Consumer Dimensions 2024 is an exciting new annual report on how advertising reaches American consumers and their changing demographic makeup.
Consumer Dimensions is divided into two chapters. Chapter One: How Advertising Works explores how ads work, how much time consumers devote to them, the realities of attentiveness, the effects of frequency, mindset targeting and ad-relevant cross-platform metrics. Chapter Two: Profiling the U.S. Population provides an extensive portrait of the changing demographics of the American consumer: the aging of America, how the work force has changed over the years, the racial/ethnic makeup of the population, and many other variables that have a bearing on how marketers define their targets. Many tables include long term trending and projections to provide a complete picture.
Published: December 2023; 182 pages
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CPMTRACK: NATIONAL TV, RADIO & MAGAZINE CPM TRENDS:1960-2024
CPMTrack tracks the average adult CPMs for linear TV in total, and by network type by daypart over the years, with comparable data for radio and consumer magazines. It is often referred to by those making forecasts of future media cost efficiencies. Includes—for the first time—AVOD/FAST and combined primetime upfront plus scatter CPMs. Due to fluctuations in data, we present this data rounded to whole numbers.
Published: March 2024; 16 pages
EBOOK & PRINT EDITION NOW AVAILABLE
Total TV Dimensions covers all aspects of TV’s performance that’s of interest to advertisers, ad agencies and TV time sellers. In addition to the basics like growth in penetration, rise of alternative forms of TV, time spent, reach and frequency patterns, CPMs, etc., it covers audience engagement, viewer attentiveness, cross platform comparisons, evidence of ad impact, and many other subjects that subscribers will want to know more about.
Release date: March 2024; 180 pages
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UPFRONT TRACKER is designed to provide subscribers with ongoing trending of upfront spending and CPMs for adult viewers over the past three decades for the broadcast TV networks, cable and syndication, each by daypart. This report includes our first estimates for streaming’s newfront for major AVOD and FAST sellers. In addition, we provide a breakdown of CPMs and CPPs for the current upfront by the four network types and by sex and age. We hope that subscribers will find this new report helpful, and we welcome any suggestions for future editions.
(Beginning with the 2024-25 season, Upfront Tracker replaces ACES upfront report.)
2023-24 Published: March 2024; 15 pages