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Media Dynamics, Inc.'s annual report designed to help make realistic evaluations of the audiences and advertising efficacy of TV, digital, radio, print and out-of-home on a comparative basis.
It’s impossible to understate the impact the new and emerging platforms have had on traditional media over the past two decades. WIth Cross-Platform Dimensions we quantify these changes and analyze how each of the media perform as advertising vehicles in this evolving environment, from the perspective of audience, time spent, demographics, reach & frequency, CPMs, ad exposure and ad impact. CPD also interprets what this all means from a media planner's standpoint, and delves into much-discussed areas like how to develop comparable audience metrics across media.
Published: March 2022; 101 pages
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