The industry's comprehensive source for evaluating the media as advertising platforms
Media Dynamics, Inc. is proud to introduce a new annual report designed to help make realistic evaluations of the audiences and advertising efficacy of TV, digital, radio, print and out-of-home on a comparative basis.
It’s impossible to understate the impact the new and emerging platforms have had on traditional media over the past two decades. Cross-Platform Dimensions is our attempt to quantify these changes and analyze how each of the media perform as advertising vehicles in this new environment. It also interprets what this all means from a media planner's standpoint, and delves into much-discussed areas like how to develop comparable audience metrics across media.
CPD19 comprises data previously covered in Intermedia Dimensions—audience, time spent, demographics, reach & frequency, CPMs, ad exposure and ad impact—but reassessed for the digital age.
All subscribers to Cross-Platform Dimensions 2019 will receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available. A complete list of articles to date is available here.
Published: February 2019; 140 pages