Media Dynamics, Inc. is proud to introduce a new annual report designed to help make more realistic evaluations of TV, digital, radio, print and out-of-home on a comparative basis.
It’s impossible to understate the impact the new and emerging platforms have had on traditional media over the past two decades. Cross-Platform Dimensions is our attempt to quantify these changes and analyze how each of the media perform as advertising vehicles in this new environment.
Cross-Platform Dimensions 2019 comprises data previously covered in Intermedia Dimensions—audience, time spent, demographics, reach & frequency, CPMs, ad exposure and ad impact—but reassessed for the digital age.
All subscribers to Cross-Platform Dimensions 2019 will receive Alert reports of new developments and new research, delivered to your email box on an ongoing and timely basis. These will be brief, single subject articles designed to keep you informed as events break or new information becomes available.
For the second year we are offering an intermedia research bundle that provides additional reports and updates throughout the year, at a deeply discounted rate. Subscribers to Cross-Platform Dimensions 2019 can add access to our intermedia CPM trending report, and our entire library of Media Insights & Data Service reports for only $350.
Upon purchase of Cross-Platform Dimensions 2019 and the bundle add-on, you’ll get instant access to CPMTrack. In addition, you’ll have complete on-demand access to Media Insights and Data Service, 50+ media and advertising articles on a wide range of subjects, including print, radio and digital.
The bundle also includes access to the next edition of CPMTrack, which will be published in September.
Bought individually, these packages are valued at over $5,000. Scroll down to order.
Published: February 2019; 140 pages