Cross-Platform Dimensions

Beginning in 2023, Cross-Platform Dimensions will be integrated into Total TV Dimensions--pre-order here and save $75

Media Dynamics, Inc.'s annual report designed to help make realistic evaluations of the audiences and advertising efficacy of TV, digital, radio, print and out-of-home on a comparative basis.

It’s impossible to understate the impact the new and emerging platforms have had on traditional media over the past two decades. WIth Cross-Platform Dimensions we quantify these changes and analyze how each of the media perform as advertising vehicles in this evolving environment, from the perspective of audience, time spent, demographics, reach & frequency, CPMs, ad exposure and ad impact. CPD also interprets what this all means from a media planner's standpoint, and delves into much-discussed areas like how to develop comparable audience metrics across media.


Published: March 2022; 101 pages
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Product Price Add'l Copy Price
Cross-Platform Dimensions 2022, Ebook Version $775.00 $388.00
Cross-Platform Dimensions 2022, Print Version $775.00 $388.00
Cross-Platform Dimensions 2022, Print and Ebook Version $975.00 $488.00

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