Cross-Platform Dimensions

Cross-Platform Dimensions 2021 print and ebook editions now available

The industry's comprehensive source for evaluating the media as advertising platforms

Media Dynamics, Inc.'s annual report designed to help make realistic evaluations of the audiences and advertising efficacy of TV, digital, radio, print and out-of-home on a comparative basis.

It’s impossible to understate the impact the new and emerging platforms have had on traditional media over the past two decades. Cross-Platform Dimensions is our attempt to quantify these changes and analyze how each of the media perform as advertising vehicles in this new environment. It also interprets what this all means from a media planner's standpoint, and delves into much-discussed areas like how to develop comparable audience metrics across media.

CPD comprises data previously covered in Intermedia Dimensions—audience, time spent, demographics, reach & frequency, CPMs, ad exposure and ad impact—but reassessed for the digital age.

All subscribers to Cross-Platform Dimensions receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available. A complete list of articles to date is available here.

Published: February 2021; 140 pages

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Product Price Add'l Copy Price
Cross-Platform Dimensions 2021, Ebook Version $725.00 $363.00
Cross-Platform Dimensions 2021, Print Version $725.00 $363.00
Cross-Platform Dimensions 2021 Combo, Print and Ebook Version $925.00 $463.00

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