Welcome to the Media Dynamics, Inc. newsroom. Read our latest press releases and coverage in the media. To receive MDI news updates, including upcoming publication briefs, join our mailing list.

Press Releases

08/10/23: TV’S 2023-24 Primetime Upfront: Not Great, But Not So Bad Either

07/25/22: TV’S 2022-23 Primetime Upfront Closes With Modest Gains

07/15/21: TV’s 2021-22 Primetime Upfront: CPMs Up Big Time; Not So Ad Dollars

10/22/20: TV’S 2020-21 Primetime Upfront: Success Depends Upon Perspective

08/12/19: TV’S 2019-20 Primetime Upfront Scores Another 5% Ad Revenue Gain

06/20/19: MDI Announces Launch of MDI Direct, Subscription On-Demand Access to their Entire Research Library

07/31/18: TV’s 2018-19 Upfront Scores 5% Ad Revenue Gain

12/12/17: Announcing 2018 Dimensions Books and Reports Bundles Discount

07/24/17: Adweek covers MDI's 2017-18 Upfront Release

07/18/17: LA Times covers MDI's 2017-18 Upfront Release

07/18/17: Mediapost/Television News Daily covers MDI's 2017-18 Upfront Release

07/18/17: TV's 2017-18 Upfront Scores 6% Ad Revenue Gain

07/13/16: National TV Ad Sales Rebound In 2016-17 Upfront

10/21/15: Media Dynamics, Inc. Announces Upcoming Release Of New TV Reach Curves

09/09/15: The 2015-16 Primetime Upfront: Another Downer for the Broadcast Networks

04/07/15: Can Advertisers Live with the Aging of Major TV Network Audiences?

02/11/15: Tracking TV's Upfront Trends: 2015-16 Could Be A Tipping Point

10/14/14: Adults Are Seeing More TV Commercials Than Ever Before

09/23/14: Adults Spend Almost 10 Hours Per Day with the Media, But Note Only 150 Ads

07/21/14: 2014-15 Primetime Upfront Closing 6% Off in Dollar Volume

06/24/14: Broadcast TV Nets Score 5% Primetime CPM Gains

05/19/14: Consumers Spending Less Time with Ads

04/21/14: Online Video CPMs Much Higher Than TV

03/24/14: Reality Fare Now Accounts For 12% Of All Viewing

Recent Media Coverage

06/19/19: A Proposal to Change TV's Upfront for the Better (Mediapost)

08/02/18: Upfront Revenue Rose 5% to $20.8B (Broadcasting & Cable)

01/16/17: Advertisers At Risk of Consumer Burnout (Mediapost)

07/25/16: As TV Market Rebounds, Programmatic Takes a Back Seat (Wall Street Journal)

07/24/16: Upfront Postmortem: Buyers Assess This Year's 'Ugly' Market (Adweek)

07/14/16: Broadcast TV Upfront Sees Gains (Wall Street Journal)

07/13/16: National TV Upfront Rises For First Time in 3 Years (Mediapost)

07/12/16: Broadcast and cable TV upfront ad sales end slump with 4.5% gain (Los Angeles Times)

09/10/15: Will Colbert Bring in Younger Audience for Brands? (CNBC)

04/7/15: Broadcast Viewers Are Older, Advertisers Must Adjust Demo Expectations (Media Daily News)

02/17/15: TV Upfront Spend Shifts, Cable Grows Steadily (Media Daily News)

08/04/14: TV Upfront Commitments Drop For First Time In Five Years (The Hollywood Reporter)

07/24/14: TV Ad Sales Fall Short Of Target (Los Angeles Times)

05/19/14: TV Audience Only Partially Attentive To Ads (Media Daily News)