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04/28/25: How TV's Ad Impact Has Changed
04/28/25: Revised TV Ad Impact Assessment Release
02/15/25: Total TV Dimensions 2025 Released
11/14/24: Introducing TV Viewing: The Attentiveness Factor
08/21/24: The 2024-25 Primetime Upfront: The Good, The Bad, And The Not So Ugly
08/01/24: Upfront Tracker 24-25 Available for Pre-order--Coming 9/15/24
01/25/24: Total TV Dimensions 2024 Released
12/15/23: Consumer Dimensions 2024, MDI's Latest Report Released
06/20/19: MDI Direct On-demand Subscription Service Launches
Broadcasting & Cable, August 23, 2024, Streaming Powers Primetime Gains in Upfront Despite Linear Weakness, Media Dynamics Says
MediaPost, August 22, 2024, A Tale Of 2 Upfronts: Linear -4%, Streaming +35%
Variety, August 21, 2024, Primetime TV Sees Ad Dollars Fall in Upfront for Second Year, but Streaming Lends Boost
MediaPost, July 19, 2024, NBCU: Upfront Sales Complete, With 'Modest Growth'
MediaPost, June 27, 2024, Analyst Projects CPM Declines For Linear, Streaming Upfronts
eMarketer, June 24, 2024, Upfront Linear TV Ad Spend Will Decline Again
Variety, June 13, 2024, TV Networks Fight for Fewer Dollars in Upfront Amid Big Streaming ‘Rollbacks’
Variety, June 3, 2024, TV’s Upfront Ad-Sales Talks Start to Heat Up, With Some ‘Rollbacks’ Expected
MediaPost, May 23, 2024, More Ad-Supported Streaming Subscribers - For Upfront? Or Something Else?
WSJ, May 11, 2024, Why TV’s Annual Upfront Sales Might Seem Like Groundhog Day
MediaPost, May 10, 2024, Will Sports Programming Be a Factor Boosting TV's Upfront Ad Market?
MediaPost, April 17, 2024, Will The Upfront TV Market Be Softer Vs. A Year Ago? Prime Video To Blame?
Forbes, March 4, 2024, More Video Streamers Will Have Presentations During The TV Upfronts
S&P Global, February 1, 2024, NBCU to Kick Off 'Broadcast Upfront' Week in May