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Media Matters goes beyond simply reporting on current trends and hot topics to get to the heart of media, advertising and marketing issues with insightful analyses and critiques that help create a perspective on industry buzz throughout the year. It's a must-read supplement to our research annuals.

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June 15, 2018

The Incredible Shrinking TV Commercial—Does It Even Matter?

It’s been an interesting week for reporting on TV commercials, with findings that tend to go against many long-held assumptions...

Study Suggests Less Clutter Doesn’t Meaningfully Increase Engagement

The trades recently covered a report from FreeWheel (Comcast’s video management platform) that made some interesting claims about the effects of reduced ad clutter on consumer engagement...



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