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Media Matters goes beyond simply reporting on current trends and hot topics to get to the heart of media, advertising and marketing issues with insightful analyses and critiques that help create a perspective on industry buzz throughout the year. It's a must-read supplement to our research annuals.

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December 1, 2020

Wither Cable?

MDI is currently in production on TV Dimensions 2021, scheduled to be released this January...

Is TV Advertising Losing Steam? It Depends on How You Look at It

A recent commentary in MediaPost (“Working Vs. Non-Working Budgets: Outdated Metric”) suggested that the “old” model of using TV ad...



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