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Media Matters goes beyond simply reporting on current trends and hot topics to get to the heart of media, advertising and marketing issues with insightful analyses and critiques that help create a perspective on industry buzz throughout the year. It's a must-read supplement to our research annuals.

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June 15, 2022

Getting Real About A “Real” TV Viewership Currency

As the discussion about new currencies for TV ad buys drags on, we continue to be surprised at the resistance to...

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