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Media Matters goes beyond simply reporting on current trends and hot topics to get to the heart of media, advertising and marketing issues with insightful analyses and critiques that help create a perspective on industry buzz throughout the year. It's a must-read supplement to our research annuals.

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September 15, 2019

Nielsen's Latest Report Shows That Traditional TV Still Reaches Streamers

The recently released Nielsen Local Watch Report provides a detailed picture of consumers’ media habits by the way they access content...

Consumers Say They Would Pay for Free Apps

McGuffin Creative Group recently released the result of a survey they conducted...



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