Media Matters goes beyond simply reporting on current trends and hot topics to get to the heart of media, advertising and marketing issues with insightful analyses and critiques that help create a perspective on industry buzz throughout the year. It's a must-read supplement to our research annuals.
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We just read with interest the latest report from the iab, “Ad Receptivity and the Ad-Supported OTT Video Viewer,” conducted by maru/matchbox for the iab...
Many observers of the media scene—ourselves included—have commented on the need for the magazine industry to focus on digital readership...