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Media Matters goes beyond simply reporting on current trends and hot topics to get to the heart of media, advertising and marketing issues with insightful analyses and critiques that help create a perspective on industry buzz throughout the year. It's a must-read supplement to our research annuals.

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October 15, 2020

Time-Shifted Viewing: Taking a Look at the Big Picture

The September 2020 “NBCUniversal’s One Audience Trends: Cross-Platform Consumption Report,” touted the startling fact that..

Does New Ad Impact Research Reveal That Shorter Messages Are Better?

We reviewed with interest the first findings from the Veritone Uplift Study, which uses AI technology to explore how local radio and TV ads...



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