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Media Matters goes beyond simply reporting on current trends and hot topics to get to the heart of media, advertising and marketing issues with insightful analyses and critiques that help create a perspective on industry buzz throughout the year. It's a must-read supplement to our research annuals.

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August 1, 2020

"Brand Discovery”: Where We Are, Where We’re Going

We recently came across GlobalWebIndex’s Brand Discovery Insights Report 2019, which featured some interesting (pre-COVID) findings about how people...

In Brief: CTV’s Completion Rate In Perspective

A recent Freewheel report, “The Power of CTV,” got a lot of attention in the trade press for its claim that...



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