Media Matters goes beyond simply reporting on current trends and hot topics to get to the heart of media, advertising and marketing issues with insightful analyses and critiques that help create a perspective on industry buzz throughout the year. It's a must-read supplement to our research annuals.
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On August 28th, Nielsen released its National Television Household Universe Estimates for the 2020-21 season, and reported that there are now...
A recently released analysis from Universal McCann’s Primis division explores video consumption and engagement rates...