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Media Matters goes beyond simply reporting on current trends and hot topics to get to the heart of media, advertising and marketing issues with insightful analyses and critiques that help create a perspective on industry buzz throughout the year. It's a must-read supplement to our research annuals.

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November 15, 2022

A Realistic Look At SVOD Vs. AVOD Audiences

In a report released earlier this month, Antenna—a research company with a focus on subscription video—touted that SVOD and AVOD audiences are very similar when it comes to...

Bad News/Worse News For Legacy TV From Nielsen

Broadcast TV got a major boost from the start of the new season, posting a...



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