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Media Matters goes beyond simply reporting on current trends and hot topics to get to the heart of media, advertising and marketing issues with insightful analyses and critiques that help create a perspective on industry buzz throughout the year. It's a must-read supplement to our research annuals.

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September 15, 2020

Reflections on an Unchanging Nielsen TV Universe

On August 28th, Nielsen released its National Television Household Universe Estimates for the 2020-21 season, and reported that there are now...

Winners and Losers in Online Video Consumption, Covid Edition

A recently released analysis from Universal McCann’s Primis division explores video consumption and engagement rates...



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