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Media Matters goes beyond simply reporting on current trends and hot topics to get to the heart of media, advertising and marketing issues with insightful analyses and critiques that help create a perspective on industry buzz throughout the year. It's a must-read supplement to our research annuals.

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April 1, 2021

Much Ado About…Something? A Closer Look at Nielsen’s Latest Media Usage Data

Nielsen’s March 2021 Total Audience Report recently caused a stir because it found that daily media usage...

Can A Platform Inspire Trust In Advertising?

Another noteworthy item in the latest Nielsen Total Audience Report (March 2021) concerns how trustworthy consumers consider...



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