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Media Matters goes beyond simply reporting on current trends and hot topics to get to the heart of media, advertising and marketing issues with insightful analyses and critiques that help create a perspective on industry buzz throughout the year. It's a must-read supplement to our research annuals.

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May 1, 2021

Media Planning: It’s Time for a Review

Once again, we have been reading about “antiquated” media planning, switching to more relevant currencies, the battle between...

Ad Length Impact Study: It’s All About the Platform


A recent report from Magna/IPG Media Lab, “Does Every Second Count? Planning Ad Lengths Across Platforms,” revisited the topic of how ad length impacts
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