A FREE, BI-WEEKLY E-NEWSLETTER ON THE MEDIA, ADVERTISING AND MARKETING

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Media Matters goes beyond simply reporting on current trends and hot topics to get to the heart of media, advertising and marketing issues with insightful analyses and critiques that help create a perspective on industry buzz throughout the year. It's a must-read supplement to our research annuals.

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March 1, 2024


WHY 18-49 AND 25-54 TV TARGETING?

Digital media critics often deride the way that TV time is bought and sold, in particular the use of...

LET’S GET REAL ABOUT ALTERNATE CURRENCIES

Consider the problem of the buyer who is entertaining proposals from 30 or more sellers in a...


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