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August 15, 2018

New Findings On OTT Streaming Usage From comScore

With so much interest in the burgeoning OTT streaming arena, it’s important to keep abreast of research on this topic as it becomes available. A recent press release from comScore, using its ongoing meter panel, is noteworthy...

Is TV Ad Clutter Really Declining?

Recently, various TV networks have been giving the impression that they are taking steps to massively reduce ad clutter in their program content. NBC has tried to...



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