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2020 EDITION
This is the only published source for revised TV reach tables reflecting the impact of continued rating erosion, cord cutting and the rise of streaming. The most recent update was made for the 2019-20 season and additional updates will be made as are deemed necessary. Breakdowns are provided for sex, age and income demos by daypart and network type for all of the commonly used age/sex demos.
Published August 2019; 245 pages