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ACES

ACES

National TV ACES 2018-19 TV Season: Upfront TV Network Cost Efficiency Estimates

National TV ACES 2018-19 provides newly updated estimates of cost-per-thousand (CPMs) and cost-per-rating points (CPPs) for the 2018-2019 upfront. It presents our proprietary CPM and CPP projections for all three forms of national TV—broadcast networks, syndication and cable—by daypart and demographics on a monthly, quarterly and annual basis.

Since reports of this nature require considerable explanation and interpretation, we invite interested parties to review the prospectus.

Published: August 2018; 36 pages


CPD Alert

CPD Alert

STAY INFORMED! CPD and MDI Direct subscribers receive single subject reports of new developments and new research bi-weekly.

Subscribers to Cross Platform Dimensions 2019 or our new MDI Direct subscription service receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available.

CPD 2019 ALERTS BY DATE

2/26/19: Is Social Media Activity Dominated by Young Adults?

3/12/19: Digital Gains in Branding Dollars, but TV is Still the Champ

3/26/19: Are We Media Watchers, Readers or Listeners?

4/09/19: Are Social Media Users TV Ad Receptive?

4/23/19: How Valid are Reach Estimates Across Media?

5/07/19: Are Podcasts & Online In-Car Listening a Threat to AM-FM Stations?

5/21/19: TV is Key to Reaching Those who Shun the Internet

6/04/19: When Comparing Media, it’s Sales Motivation that Really Counts

6/18/19: Which Works Best: Creative or Media/TV or Digital?


CPMTrack

CPMTrack

CPMTrack 2018

CPMTrack provides considerable detail for national TV (network types, dayparts and, from 1994-95 on, demographics). Significant changes in magazine publishing genres over the years preclude this degree of differentiation, but CPMs by demographics from 2002-present are included for a number of editorial categories, in addition to more general adult CPMs for the top 150 publications. For radio, national spot and network adult CPM estimates on an all-daypart basis are provided.

Published: September 2018; 56 pages


Cross-Platform Dimensions

Cross-Platform Dimensions

The industry's comprehensive source for evaluating the media as advertising platforms

Media Dynamics, Inc. is proud to introduce a new annual report designed to help make realistic evaluations of the audiences and advertising efficacy of TV, digital, radio, print and out-of-home on a comparative basis.

It’s impossible to understate the impact the new and emerging platforms have had on traditional media over the past two decades. Cross-Platform Dimensions is our attempt to quantify these changes and analyze how each of the media perform as advertising vehicles in this new environment. It also interprets what this all means from a media planner's standpoint, and delves into much-discussed areas like how to develop comparable audience metrics across media.

CPD19 comprises data previously covered in Intermedia Dimensions—audience, time spent, demographics, reach & frequency, CPMs, ad exposure and ad impact—but reassessed for the digital age.

Click here for key topics covered in Cross-Platform Dimensions 2019

All subscribers to Cross-Platform Dimensions 2019 will receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available. A complete list of articles to date is available here.


Published: February 2019; 140 pages

Discounts do not apply to book buyers and third party companies; click for rate


TV Dimensions

TV Dimensions

Since 1982, the industry's premier resource on TV as an advertising medium

TV Dimensions provides the only independent and objective analysis of what's happening in television today. It covers all relevant aspects of the medium's performance, ranging from audience fragmentation, program type appeals, viewer attentiveness, and ad impact metrics to how the TV industry is adapting to ensure its continuing profitability, the competitive inroads made by subscription video on demand (SVOD) and how the upfront time buying process works and can be improved.

Many analyses are exclusive to TV Dimensions, including how many ads the consumer really sees, estimating ad awareness by GRP level, and upfront ad revenues, as well as our most requested dataset: our annual upfront CPM estimates and trending. 

Click here for what's new and revised in the 2019 edition.

All subscribers to TV Dimensions 2019 will receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available. A complete listing of articles to date is available here.


Published: January 2019; 194 pages
Discounts do not apply to book buyers and third party companies; click for rates


TV Now & Then: How We Use It; How It Uses Us

TV Now & Then: How We Use It; How It Uses Us

By Ed Papazian

Ed Papazian brings his first-hand experience to bear on the history of television and its relationship to advertising.

Over the past six decades of my career, I have either witnessed or been a participant in all of television's many evolutions and transformations, all the while remaining a fan to this multi-faceted medium. My background is sufficiently varied, so as to enable me to appreciate the many nuances and tradeoffs that are involved in both the business of television and how audiences respond to both ads and programming.

This book focuses on two pivotal aspects: the first is the evolution of the medium's programming and how audiences respond ("How we use it"); and the second concerns the business side—how programs are created, how time is bought and sold, how ads are created and how they function ("How it uses us"). In both cases I have tried to tell it like it is, while still being as objective as possible, despite strong personal feelings I may have about some of the events and practices the book covers.

Published January 2016, 270 pp.


TV Reach Finder

TV Reach Finder

(11/01/15) Exclusive! 4-week adult reach tables by GRP level and by demos

This report tackles a long-overdue need: revisiting and revising TV reach tables to accurately reflect today's TV viewing environment.

It has been evident for some time that long held assumptions about TV's reach capabilities need to be rethought in light of today's audience definitions, rating fragmentation and the constant increases in commercial loads that are causing people to avoid ad messages by skipping commercials and spending more time with ad-free TV. This report analyzes the situation, including comparisons with old TV reach tables, and presents our independent estimates of what TV reach tables should look like today.

Using a variety of sources, including our own estimates, the bulk of this report presents 4-week adult reach tables by GRP level, starting with 1 GRP and rising one point at a time to 500 GRPs, after which we extend the tables to 1000 GRPs in 100 GRP intervals. Tables are provided covering early AM, daytime, early fringe, primetime and late fringe, for 18 basic demos (adults/men/women aged 18+, 18-34, 18-49, 25-54, 55+ and H.H. income $150,000+).

We have also included a formula for combining reach estimates across dayparts, which will be of interest to users of this report.

Detailed information, including the introduction and table guide, is available by clicking on the button to the left.

Editorial Note:
Media Dynamics, Inc. is the source for TV Upfront Report, based on decades of experience and careful review of all of the available research on TV viewing habits, the growth of broadband-only users, and­ the increased penetration of subscription video-on-demand (SVOD) services, such as Netflix and Hulu. We also have had the opportunity to review actual reach tabs made recently and compared them to what the often-outdated reach tables show—some of the contrasts have been shocking, especially for the 18-34s and the affluent segments. Ultimately, we synthesize all of this information into our independent estimates.

Published November 2015; 249 pages


TVD Alert

TVD Alert

STAY INFORMED! TVD and MDI Direct subscribers receive single subject reports of new developments and new research weekly.

Subscribers to TV Dimensions 2019 or our new MDI Direct subscription service receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available.

TVD 2019 ALERTS BY DATE

2/05/19: Did TV Dramatically Trim its Ad Loads this Season?

2/13/19: Where do Out-of-Home TV Sports Viewers See their Teams in Action?

2/19/19: How People Get their TV Matters to TV Programmers

2/26/19: Another Study Using Eye Tracking Compares TV Commercial Lengths

3/04/19: Profiling TV’s Connected Audience by Age & Time of Day

3/12/19: Digital Gains in Branding Dollars, but TV is Still the Champ

3/19/19: Cord Cutting Continues, but Where is it Going?

3/26/19: The March of Time: Aging & Its Impact on TV Consumption

4/02/19: Second Screen Access While Watching TV Increasing Only Slightly?

4/09/19: Are Social Media Users TV Ad Receptive?

4/23/19: TV Commercial Effectiveness by Length

4/30/19: Local News Access is Strong

5/07/19: Examining TV’s Imbalance of Content Access & Usage

5/14/19: Is Co-viewing a Plus for Advertisers?

5/21/19: Millennials’ and Boomers’ Favorite TV/Video Shows  & Networks Aren’t as Different as You Might Expect

5/28/19: Pay TV “Nevers”…but not Forever?

6/04/19: Surprise, Surprise: Primetime TV Ad Clutter Remained the Same as Last Year

6/11/19: A Proposal to Change TV’s Upfront for the Better

6/18/19: TV's Rising Ad Clutter Problem and a Possible Solution

6/25/19: TV's Solitary Viewing on the Rise

Genres

Advertising Impact Indicators Across Media

(CPD 2/15/19) A review of several decades' worth of ad impact research

Are Social Media Users TV Ad Receptive?

(TVDA 4/9/19) A profile of frequent social media users, their preferences in TV program genres and ad receptivity

Does Anyone Watch TV Commercials?

(TVD 1/15/19) Viewer attentiveness studies, 1961-2016; exclusive estimates of comm'l. exposure by program genres, network types and ad positioning

Does Content Drive Ad Exposure?

(CPD 2/15/19) Exclusive! Ad viewability estimates for each medium, including placement method and time on screen

Eye Tracking Study Compares TV Commercial Lengths

(TVDA 2/26/19) Eye tracking findings for TV spots by commercial length by Tobii Pro

How Long Does the Impact of a Single Commercial Exposure Last?

(TVD 1/15/19) How ad awareness, recall and sales impact diminish after ad exposure

How Many Ads are We Really Exposed to?

(CPD 2/15/19) Exclusive! Potential & actual daily ad exposure for adults by medium

How the Impact of TV Branding Campaigns is Measured

(TVD 1/15/19) How comm'l. impact research was developed and where it stands today

How TV Ad Campaigns Work over Time

(TVD 1/15/19) How a consumer really responds to a TV ad campaign over time

New Findings on TV Ad Recall By Commercial Length

(TVDA 1/8/19) A recent analysis sheds additional light on this important topic

Opportunity to See: Are the Media Comparable?

(CPD 2/15/19) Detailed review of ad exposure factors & studies for the major media, including exclusive estimates for key ad units

Second Screen Usage While Watching TV Increasing Only Slightly?

(TVDA 4/2/19) A study by CivicScience on activities people engage in while watching TV

The Multitasking Conundrum

(CPD 2/15/19) MDI's take on the extent of multitasking while "watching" TV, including program vs. comm'l. content

Trending on the Relative Recall Values of TV Commercials by Length

(TVD 1/15/19) Exclusive! Analysis of comm'l. recall by ad length, 1960s-present

TV Ad Campaign Awareness: How Many GRPs Does it Take?

(TVD 1/15/19) Exclusive! Our formula for estimating TV ad awareness attainment by GRP level

TV Ad Campaign Wearout

(TVD 1/15/19) An in-depth review of research on wearout

TV Commercial Effectiveness by Length

(TVDA 4/23/19) Exclusive! MDI evaluates ad exposure, ad recall and ad impact for TV ads by length of message

TV’s Rising Ad Clutter Problem And A Possible Solution

(TVDA 6/18/19) Exclusive! MDI traces the evolution and impact of TV ad clutter since the 1960s and offers a possible solution

Using Ad Exposure Metrics to Explain R&F Patterns

(CPD 2/15/19) How real-world ad exposure affects R&F patterns

What Can ROI Analysis Tell us about Ad Impact?

(CPD 2/15/19) A review of ROI studies and their pitfalls

When Comparing Media, It's Sales Motivation that Really Counts

(CPDA 6/4/19) An examination of the difference between ad recall and impact

Changing TV Commercial Lengths

(TVD 1/15/19) Exclusive! National/spot advertisers' use of comm'ls. by length, 1965-2018

New Findings on TV Ad Recall By Commercial Length

(TVDA 1/8/19) A recent analysis sheds additional light on this important topic

TV’s Rising Ad Clutter Problem And A Possible Solution

(TVDA 6/18/19) Exclusive! MDI traces the evolution and impact of TV ad clutter since the 1960s and offers a possible solution

Digital Gains in Branding Dollars, but TV is Still the Champ

(TVDA 3/12/19) MDI's exclusive analysis shows how much branding ad campaigns spent on each medium relative to total ad spend by medium

How the Media Compare in Branding Vs. Non-branding Ad Spending

(TVD 1/15/19) How TV compares to other media in capturing branding campaign ad dollars

Time Spent does not Determine Ad Spend

(CPD 2/15/19) Exclusive! Branding ad spend vs. time spent by medium

TV Ad Revenue Trends

(TVD 1/15/19) Trends in national & local TV spending, plus current-year share of ad revenues/impressions by platform

Does Content Drive Ad Exposure?

(CPD 2/15/19) Exclusive! Ad viewability estimates for each medium, including placement method and time on screen

Eye Tracking Study Compares TV Commercial Lengths

(TVDA 2/26/19) Eye tracking findings for TV spots by commercial length by Tobii Pro

Opportunity to See: Are the Media Comparable?

(CPD 2/15/19) Detailed review of ad exposure factors & studies for the major media, including exclusive estimates for key ad units

Advanced TV

(TVD 1/15/19) Pros & cons of advanced TV, addressable TV and programmatic TV time buying

Attentive Time Spent by Medium

(CPD 2/15/19) Exclusive! How much media time is spent fully attentive

Defining TV Viewer Engagement

(TVD 1/15/19) Viewer attentiveness studies, 1950-2018; current estimates by program type

Heavy Vs. Light Viewer Attentiveness to Programs and Commercials

(TVD 1/15/19) TVision study of heavy vs. light viewer attentiveness to TV comm'ls, plus all viewers by age

The Multitasking Conundrum

(CPD 2/15/19) MDI's take on the extent of multitasking while "watching" TV, including program vs. comm'l. content

Demographic Selectivity within Media

(CPD 2/15/19) Audience profiles by select demos for the major media

Heavy Viewers Then & Now

(TVD 1/15/19) How the composition of TV's heaviest viewers changed between 1998 and 2018

Heavy Vs. Light Viewer Attentiveness to Programs and Commercials

(TVD 1/15/19) TVision study of heavy vs. light viewer attentiveness to TV comm'ls, plus all viewers by age

Median Age Analysis of TV Program Genre Viewers

(TVD 1/15/19) Exclusive! Media age analysis by program genres and network types

Out-of-Home Audiences

(TVD 1/15/19) OOH TV usage by age/income/location, plus incremental gains to total audience

Profiling Non-TV Homes

(TVD 1/15/19) Non-TV households by selected demos

Profiling the Audiences of TV's Major Program Types

(TVD 1/15/19) Exclusive! Sex/age/income profiles by program genres and cable channel types

TV's Solitary Viewers

(TVD 1/15/19) Trends in solitary viewing & proportion of viewers watching alone

A Proposal to Change TV's Upfront for the Better

(TVDA 6/11/19) Our take on how the upfront can be improved to benefit both buyers AND sellers

Broadcast Network Primetime Production Costs

(TVD 1/15/19) Exclusive! Trends in b'cast. network primetime production costs by program genre

Broadcast TV Retransmission Fees

(TVD 1/15/19) TV station retransmission fees and broadcast network share, 2016-18

Doing Business: How The TV Industry Works

(TVNT 1/15/16) A history of how the TV industry works

How TV Branding Campaigns are Developed

(TVD 1/15/19) How advertisers & agencies really develop ad campaigns

Linear TV's Incomes & Profits 2018

(TVD 1/15/19) Exclusive! 2018 estimates of incomes, costs and gross profits for the b'cast. nets, basic cable and TV stations

Romancing The Viewer: The History of TV Advertising

(TVNT 1/15/16) Ed Papazian's insider account of how TV advertising has evolved

TV Ad Revenue Trends

(TVD 1/15/19) Trends in national & local TV spending, plus current-year share of ad revenues/impressions by platform

TV Commercial Production Costs

(TVD 1/15/19) National advertiser production costs for TV :30s, 1965-2018

How Many Channels do We Watch?

(TVD 1/15/19) Trends in overall channels viewed, time spent and the number of channels viewed (including SVOD) over extended time frames

Examining TV's Imbalance of Content Access & Usage

(TVDA 5/9/19) We examine the cord cutting revolution and provide details on just how viewers are getting their content.

Many People aren't Planning to Cut the Cord

(TVD 1/15/19) Profiles pay TV subscribers who don't plan to cancel by demos

Consumer Magazine CPM Estimates: 1960-2018

(CPMT 9/15/18) P4C CPMs for top 150 magazines (average), 1960-2018; yearly CPMs for selected demos by magazine genre, 2002-18

CPM Comparisons Across Media 2018-19

(CPD 2/15/19) CPM comparisons for the major media by sex, age & income

Cross-Media CPM Trends

(CPD 2/15/19) Topline CPM trends for TV, magazines and radio, 1960-2018

Cross-Media CPP Analysis 2018-19

(CPD 2/15/19) Cost-per-rating point comparisons for the major media by sex, age & income

National TV CPM Estimates: 1960-61 to 2018-19

(CPMT 9/15/18) Adult CPMs by broadcast, syndication and cable by daypart, 1960-61 to 2018-19; annual CPMs by daypart & demos, 1994-95 to 2018-19

Radio CPM Estimates: 1960-2018

(CPMT 9/15/18) Adult CPMs for network and national spot radio, 1960-2018

TV Upfront 2018-19 CPMs

(ACES 8/15/18) Our proprietary CPM projections for all three forms of national TV—broadcast networks, syndication and cable—by daypart and demographics on a monthly, quarterly and annual basis

TV Upfront 2018-19 CPPs

(ACES 8/15/18) Our proprietary CPP projections for all three forms of national TV—broadcast networks, syndication and cable—by daypart and demographics on a monthly, quarterly and annual basis.

TV Upfront CPM Comparisons by Daypart

(TVD 1/15/19) Upfront CPMs by network type, demos and dayparts, 2008-08 to 2018-19 seasons

Advertising Impact Indicators Across Media

(CPD 2/15/19) A review of several decades' worth of ad impact research

Cross Platform Reach Formulas

(CPD 2/15/19) Exclusive! MDI's formulas for estimating reach across media

Does Content Drive Ad Exposure?

(CPD 2/15/19) Exclusive! Ad viewability estimates for each medium, including placement method and time on screen

How Valid are Reach Estimates Across Media?

(CPDA 4/23/19) Shows how actual tabulations of cross media reach (TV & digital) compare with estimates made using random duplication assumptions

Opportunity to See: Are the Media Comparable?

(CPD 2/15/19) Detailed review of ad exposure factors & studies for the major media, including exclusive estimates for key ad units

The Takeaway on Cross-platform Comparisons

(CPD 2/15/19) A real-world assesment of cross-platform comparisons, including pros and cons by medium

Time Spent Metrics for Five Media

(CPD 2/15/19) Exclusive! Adult time spent by medium, 1945-2018, plus 2018 estimates by demos and location

Advertising Impact Indicators Across Media

(CPD 2/15/19) A review of several decades' worth of ad impact research

Are Social Media Users TV Ad Receptive?

(TVDA 4/9/19) A profile of frequent social media users, their preferences in TV program genres and ad receptivity

Attentive Time Spent by Medium

(CPD 2/15/19) Exclusive! How much media time is spent fully attentive

CPM Comparisons Across Media 2018-19

(CPD 2/15/19) CPM comparisons for the major media by sex, age & income

Cross-Media CPP Analysis 2018-19

(CPD 2/15/19) Cost-per-rating point comparisons for the major media by sex, age & income

Cross-Media Reach Tables

(CPD 2/15/19) Reach tables by medium for varying GRP levels

Demographic Selectivity within Media

(CPD 2/15/19) Audience profiles by select demos for the major media

Digital Gains in Branding Dollars, but TV is Still the Champ

(TVDA 3/12/19) MDI's exclusive analysis shows how much branding ad campaigns spent on each medium relative to total ad spend by medium

Does Content Drive Ad Exposure?

(CPD 2/15/19) Exclusive! Ad viewability estimates for each medium, including placement method and time on screen

How Individual Media Develop Reach

(CPD 2/15/19) Exclusive! How each medium attains reach from an average minute to a full year by demos

How Many Ads are We Really Exposed to?

(CPD 2/15/19) Exclusive! Potential & actual daily ad exposure for adults by medium

How Many Media do We Use?

(CPD 2/15/19) How the number of media used builds quickly over time

How Quickly Does each Medium Reach its Audience?

(CPD 2/15/19) Exclusive! How long it takes for an ad impression to reach its audience, by medium

Is Social Media Activity Dominated by Young Adults?

(CPDA 2/26/19) Compares recent findings by Pew and Nielsen on social media usage by age groups, including reach levels by individual websites

Media Use by Time of Day

(CPD 2/15/19) Share of media audience by time of day

Millennials' & Boomers' Favorite Shows & Networks

(TVDA 5/21/19) A surprising number of shared favorites appear in a YouGov study of Millennials' and Boomers' popular TV shows and networks

Opportunity to See: Are the Media Comparable?

(CPD 2/15/19) Detailed review of ad exposure factors & studies for the major media, including exclusive estimates for key ad units

Second Screen Usage While Watching TV Increasing Only Slightly?

(TVDA 4/2/19) A study by CivicScience on activities people engage in while watching TV

The Multitasking Conundrum

(CPD 2/15/19) MDI's take on the extent of multitasking while "watching" TV, including program vs. comm'l. content

Time Spent Metrics for Five Media

(CPD 2/15/19) Exclusive! Adult time spent by medium, 1945-2018, plus 2018 estimates by demos and location

TV is Key to Reaching Those Who Shun Internet

(CPDA 5/21/19) The profile of "online-nevers" and heavy TV viewers is similar enough that advertisers seeking reach might want to consider both

Which Medium has the Highest Heavy User Concentration?

(CPD 2/15/19) 2018 consumption quintiles by medium

Which Works Best: Creative or Media/TV or Digital?

(CPDA 6/18/19) Reviews several studies on the relative importance of "creative," "media" and other variables that generate sales results

Effective Frequency Vs. Recency: Are Media Scheduling Theories Valid?

(MID 5/15/17) Reviews the development and underlying theories that created the opposing "effective frequency" and "recency" concepts in media planning

Heavy Viewers Then & Now

(TVD 1/15/19) How the composition of TV's heaviest viewers changed between 1998 and 2018

Heavy Vs. Light Viewer Attentiveness to Programs and Commercials

(TVD 1/15/19) TVision study of heavy vs. light viewer attentiveness to TV comm'ls, plus all viewers by age

Which Medium has the Highest Heavy User Concentration?

(CPD 2/15/19) 2018 consumption quintiles by medium

A Proposal to Change TV's Upfront for the Better

(TVDA 6/11/19) Our take on how the upfront can be improved to benefit both buyers AND sellers

Advertising Impact Indicators Across Media

(CPD 2/15/19) A review of several decades' worth of ad impact research

America's Changing Tastes in Primetime Fare

(TVD 1/15/19) Primetime top 10 show ratings, 1950-2018 plus composition of top 10 shows by genre over time

Attentive Time Spent by Medium

(CPD 2/15/19) Exclusive! How much media time is spent fully attentive

Broadcast Network Primetime Production Costs

(TVD 1/15/19) Exclusive! Trends in b'cast. network primetime production costs by program genre

Broadcast TV Retransmission Fees

(TVD 1/15/19) TV station retransmission fees and broadcast network share, 2016-18

Changing TV Commercial Lengths

(TVD 1/15/19) Exclusive! National/spot advertisers' use of comm'ls. by length, 1965-2018

CPM Comparisons Across Media 2018-19

(CPD 2/15/19) CPM comparisons for the major media by sex, age & income

Cross-Media CPM Trends

(CPD 2/15/19) Topline CPM trends for TV, magazines and radio, 1960-2018

Cross-Media CPP Analysis 2018-19

(CPD 2/15/19) Cost-per-rating point comparisons for the major media by sex, age & income

Cross-Media Reach Tables

(CPD 2/15/19) Reach tables by medium for varying GRP levels

Defining TV Viewer Engagement

(TVD 1/15/19) Viewer attentiveness studies, 1950-2018; current estimates by program type

Demographic Selectivity within Media

(CPD 2/15/19) Audience profiles by select demos for the major media

Digital Gains in Branding Dollars, but TV is Still the Champ

(TVDA 3/12/19) MDI's exclusive analysis shows how much branding ad campaigns spent on each medium relative to total ad spend by medium

Does Anyone Watch TV Commercials?

(TVD 1/15/19) Viewer attentiveness studies, 1961-2016; exclusive estimates of comm'l. exposure by program genres, network types and ad positioning

Does Content Drive Ad Exposure?

(CPD 2/15/19) Exclusive! Ad viewability estimates for each medium, including placement method and time on screen

Doing Business: How The TV Industry Works

(TVNT 1/15/16) A history of how the TV industry works

Examining TV's Imbalance of Content Access & Usage

(TVDA 5/9/19) We examine the cord cutting revolution and provide details on just how viewers are getting their content.

Eye Tracking Study Compares TV Commercial Lengths

(TVDA 2/26/19) Eye tracking findings for TV spots by commercial length by Tobii Pro

Heavy Viewers Then & Now

(TVD 1/15/19) How the composition of TV's heaviest viewers changed between 1998 and 2018

Heavy Vs. Light Viewer Attentiveness to Programs and Commercials

(TVD 1/15/19) TVision study of heavy vs. light viewer attentiveness to TV comm'ls, plus all viewers by age

How Individual Media Develop Reach

(CPD 2/15/19) Exclusive! How each medium attains reach from an average minute to a full year by demos

How Long Does the Impact of a Single Commercial Exposure Last?

(TVD 1/15/19) How ad awareness, recall and sales impact diminish after ad exposure

How Many Ads are We Really Exposed to?

(CPD 2/15/19) Exclusive! Potential & actual daily ad exposure for adults by medium

How Many Channels do We Watch?

(TVD 1/15/19) Trends in overall channels viewed, time spent and the number of channels viewed (including SVOD) over extended time frames

How Many Media do We Use?

(CPD 2/15/19) How the number of media used builds quickly over time

How Much of TV's Content do We Watch?

(TVD 1/15/19) Exclusive! Analysis of how much TV content is available vs. how much is viewed, 1950-2018

How People Get Their TV Matters to TV Programmers

(TVDA 2/19/19) Over-the-air TV viewing levels relative to total TV usage by program source and SVOD status

How Quickly Does each Medium Reach its Audience?

(CPD 2/15/19) Exclusive! How long it takes for an ad impression to reach its audience, by medium

How TV Ad Campaigns Work over Time

(TVD 1/15/19) How a consumer really responds to a TV ad campaign over time

How TV Builds its Reach

(TVD 1/15/19) Reach development by network program type & combinations of networks, plus total reach by sex/age and daypart

How TV Programming Hooks & Lures Audiences

(TVNT 1/15/16) A retrospective on popular TV genres

How TV/Video Consumption Changed Between 1998 & 2008

(TVD 1/15/19) Exclusive! How adult use of TV program sources has changed by platform and by age

Linear TV's Incomes & Profits 2018

(TVD 1/15/19) Exclusive! 2018 estimates of incomes, costs and gross profits for the b'cast. nets, basic cable and TV stations

Media Use by Time of Day

(CPD 2/15/19) Share of media audience by time of day

Median Age Analysis of TV Program Genre Viewers

(TVD 1/15/19) Exclusive! Media age analysis by program genres and network types

Millennials' & Boomers' Favorite Shows & Networks

(TVDA 5/21/19) A surprising number of shared favorites appear in a YouGov study of Millennials' and Boomers' popular TV shows and networks

National TV CPM Estimates: 1960-61 to 2018-19

(CPMT 9/15/18) Adult CPMs by broadcast, syndication and cable by daypart, 1960-61 to 2018-19; annual CPMs by daypart & demos, 1994-95 to 2018-19

New Ways to Watch TV

(TVD 1/15/19) Growth of SVOD, time spent by platform and by age

Opportunity to See: Are the Media Comparable?

(CPD 2/15/19) Detailed review of ad exposure factors & studies for the major media, including exclusive estimates for key ad units

Out-of-Home Audiences

(TVD 1/15/19) OOH TV usage by age/income/location, plus incremental gains to total audience

Primetime TV from Uncle Milty to Netflix

(TVNT 1/15/16) A history of primetime TV programming

Profiling the Audiences of TV's Major Program Types

(TVD 1/15/19) Exclusive! Sex/age/income profiles by program genres and cable channel types

Profiling TV's COnnected Audience by Age & Time of Day

(TVDA 3/4/19) Daily time spent linear TV vs. TV-connected devices by age and time of day

Romancing The Viewer: The History of TV Advertising

(TVNT 1/15/16) Ed Papazian's insider account of how TV advertising has evolved

Second Screen Usage While Watching TV Increasing Only Slightly?

(TVDA 4/2/19) A study by CivicScience on activities people engage in while watching TV

The Development of Non-primetime Dayparts

(TVNT 1/15/16) A history of non-primetime TV daypart programming

The March of TIme: Aging & its Impact on TV Consumption

(TVDA 3/26/19) How aging affects the amount of TV we consume and the parallel effect of more content being available to the viewer

The Multitasking Conundrum

(CPD 2/15/19) MDI's take on the extent of multitasking while "watching" TV, including program vs. comm'l. content

Time Spent Metrics for Five Media

(CPD 2/15/19) Exclusive! Adult time spent by medium, 1945-2018, plus 2018 estimates by demos and location

Trending on the Relative Recall Values of TV Commercials by Length

(TVD 1/15/19) Exclusive! Analysis of comm'l. recall by ad length, 1960s-present

TV Ad Campaign Awareness: How Many GRPs Does it Take?

(TVD 1/15/19) Exclusive! Our formula for estimating TV ad awareness attainment by GRP level

TV Ad Campaign Wearout

(TVD 1/15/19) An in-depth review of research on wearout

TV Commercial Effectiveness by Length

(TVDA 4/23/19) Exclusive! MDI evaluates ad exposure, ad recall and ad impact for TV ads by length of message

TV Commercial Production Costs

(TVD 1/15/19) National advertiser production costs for TV :30s, 1965-2018

TV is Key to Reaching Those Who Shun Internet

(CPDA 5/21/19) The profile of "online-nevers" and heavy TV viewers is similar enough that advertisers seeking reach might want to consider both

TV Penetration & Access Trends

(TVD 1/15/19) Trends in TV penetration & methods of accessing content, 1950-2018

TV Usage by Program & Platform Source

(TVD 1/15/19) Trends in share of set usage by content source, plus TV network rating fragmentation by daypart

TV’s Rising Ad Clutter Problem And A Possible Solution

(TVDA 6/18/19) Exclusive! MDI traces the evolution and impact of TV ad clutter since the 1960s and offers a possible solution

TV's Solitary Viewers

(TVD 1/15/19) Trends in solitary viewing & proportion of viewers watching alone

TV's Solitary Viewing on the Rise

TVDA 62519 Examines the changes in solitary viewing from the 1950s to present day.

What Kinds of TV Programs do We Watch?

(TVD 1/15/19) Exclusive! Time spent by program genre by sex/age groups

When Comparing Media, It's Sales Motivation that Really Counts

(CPDA 6/4/19) An examination of the difference between ad recall and impact

Where do Out-of-Home Sports Viewers See Their Favorite Teams in Action?

(TVDA 2/13/19) An analysis of where out-of-home TV viewers watch sports by age group

Which Medium has the Highest Heavy User Concentration?

(CPD 2/15/19) 2018 consumption quintiles by medium

Which Works Best: Creative or Media/TV or Digital?

(CPDA 6/18/19) Reviews several studies on the relative importance of "creative," "media" and other variables that generate sales results

Advertising Impact Indicators Across Media

(CPD 2/15/19) A review of several decades' worth of ad impact research

Attentive Time Spent by Medium

(CPD 2/15/19) Exclusive! How much media time is spent fully attentive

Consumer Magazine CPM Estimates: 1960-2018

(CPMT 9/15/18) P4C CPMs for top 150 magazines (average), 1960-2018; yearly CPMs for selected demos by magazine genre, 2002-18

CPM Comparisons Across Media 2018-19

(CPD 2/15/19) CPM comparisons for the major media by sex, age & income

Cross-Media CPM Trends

(CPD 2/15/19) Topline CPM trends for TV, magazines and radio, 1960-2018

Cross-Media CPP Analysis 2018-19

(CPD 2/15/19) Cost-per-rating point comparisons for the major media by sex, age & income

Cross-Media Reach Tables

(CPD 2/15/19) Reach tables by medium for varying GRP levels

Demographic Selectivity within Media

(CPD 2/15/19) Audience profiles by select demos for the major media

Does Content Drive Ad Exposure?

(CPD 2/15/19) Exclusive! Ad viewability estimates for each medium, including placement method and time on screen

How Individual Media Develop Reach

(CPD 2/15/19) Exclusive! How each medium attains reach from an average minute to a full year by demos

How Many Ads are We Really Exposed to?

(CPD 2/15/19) Exclusive! Potential & actual daily ad exposure for adults by medium

How Many Media do We Use?

(CPD 2/15/19) How the number of media used builds quickly over time

How Quickly Does each Medium Reach its Audience?

(CPD 2/15/19) Exclusive! How long it takes for an ad impression to reach its audience, by medium

Opportunity to See: Are the Media Comparable?

(CPD 2/15/19) Detailed review of ad exposure factors & studies for the major media, including exclusive estimates for key ad units

Time Spent Metrics for Five Media

(CPD 2/15/19) Exclusive! Adult time spent by medium, 1945-2018, plus 2018 estimates by demos and location

Which Medium has the Highest Heavy User Concentration?

(CPD 2/15/19) 2018 consumption quintiles by medium

A Proposal to Change TV's Upfront for the Better

(TVDA 6/11/19) Our take on how the upfront can be improved to benefit both buyers AND sellers

Advanced TV

(TVD 1/15/19) Pros & cons of advanced TV, addressable TV and programmatic TV time buying

Applying Ad Metrics to TV Planning & Buying

(TVD 1/15/19) Factors a media planner should consider in evaluating the use of TV

A Proposal to Change TV's Upfront for the Better

(TVDA 6/11/19) Our take on how the upfront can be improved to benefit both buyers AND sellers

Applying Ad Metrics to TV Planning & Buying

(TVD 1/15/19) Factors a media planner should consider in evaluating the use of TV

Effective Frequency Vs. Recency: Are Media Scheduling Theories Valid?

(MID 5/15/17) Reviews the development and underlying theories that created the opposing "effective frequency" and "recency" concepts in media planning

Non-statistical Variables the Advertiser must Consider

(CPD 2/15/19) Discusses the non-statistical factors that often govern media mix decisions

The Takeaway on Cross-platform Comparisons

(CPD 2/15/19) A real-world assesment of cross-platform comparisons, including pros and cons by medium

TV Ad Campaign Awareness: How Many GRPs Does it Take?

(TVD 1/15/19) Exclusive! Our formula for estimating TV ad awareness attainment by GRP level

What Can ROI Analysis Tell us about Ad Impact?

(CPD 2/15/19) A review of ROI studies and their pitfalls

Broadcast TV Retransmission Fees

(TVD 1/15/19) TV station retransmission fees and broadcast network share, 2016-18

Linear TV's Incomes & Profits 2018

(TVD 1/15/19) Exclusive! 2018 estimates of incomes, costs and gross profits for the b'cast. nets, basic cable and TV stations

Attentive Time Spent by Medium

(CPD 2/15/19) Exclusive! How much media time is spent fully attentive

CPM Comparisons Across Media 2018-19

(CPD 2/15/19) CPM comparisons for the major media by sex, age & income

Cross-Media CPP Analysis 2018-19

(CPD 2/15/19) Cost-per-rating point comparisons for the major media by sex, age & income

Cross-Media Reach Tables

(CPD 2/15/19) Reach tables by medium for varying GRP levels

Demographic Selectivity within Media

(CPD 2/15/19) Audience profiles by select demos for the major media

Does Content Drive Ad Exposure?

(CPD 2/15/19) Exclusive! Ad viewability estimates for each medium, including placement method and time on screen

How Individual Media Develop Reach

(CPD 2/15/19) Exclusive! How each medium attains reach from an average minute to a full year by demos

How Many Ads are We Really Exposed to?

(CPD 2/15/19) Exclusive! Potential & actual daily ad exposure for adults by medium

How Many Media do We Use?

(CPD 2/15/19) How the number of media used builds quickly over time

How Quickly Does each Medium Reach its Audience?

(CPD 2/15/19) Exclusive! How long it takes for an ad impression to reach its audience, by medium

Opportunity to See: Are the Media Comparable?

(CPD 2/15/19) Detailed review of ad exposure factors & studies for the major media, including exclusive estimates for key ad units

Time Spent Metrics for Five Media

(CPD 2/15/19) Exclusive! Adult time spent by medium, 1945-2018, plus 2018 estimates by demos and location

Which Medium has the Highest Heavy User Concentration?

(CPD 2/15/19) 2018 consumption quintiles by medium

CPM Comparisons Across Media 2018-19

(CPD 2/15/19) CPM comparisons for the major media by sex, age & income

Cross-Media CPP Analysis 2018-19

(CPD 2/15/19) Cost-per-rating point comparisons for the major media by sex, age & income

Demographic Selectivity within Media

(CPD 2/15/19) Audience profiles by select demos for the major media

Does Content Drive Ad Exposure?

(CPD 2/15/19) Exclusive! Ad viewability estimates for each medium, including placement method and time on screen

How Quickly Does each Medium Reach its Audience?

(CPD 2/15/19) Exclusive! How long it takes for an ad impression to reach its audience, by medium

Opportunity to See: Are the Media Comparable?

(CPD 2/15/19) Detailed review of ad exposure factors & studies for the major media, including exclusive estimates for key ad units

Out-of-Home Audiences

(TVD 1/15/19) OOH TV usage by age/income/location, plus incremental gains to total audience

Which Medium has the Highest Heavy User Concentration?

(CPD 2/15/19) 2018 consumption quintiles by medium

Advertising Impact Indicators Across Media

(CPD 2/15/19) A review of several decades' worth of ad impact research

Are Podcasts and Online In-car Listening a Threat to AM/FM Stations?

(CPDA 5/7/19) Edison Research examines the impact

Attentive Time Spent by Medium

(CPD 2/15/19) Exclusive! How much media time is spent fully attentive

CPM Comparisons Across Media 2018-19

(CPD 2/15/19) CPM comparisons for the major media by sex, age & income

Cross-Media CPP Analysis 2018-19

(CPD 2/15/19) Cost-per-rating point comparisons for the major media by sex, age & income

Cross-Media Reach Tables

(CPD 2/15/19) Reach tables by medium for varying GRP levels

Demographic Selectivity within Media

(CPD 2/15/19) Audience profiles by select demos for the major media

Does Content Drive Ad Exposure?

(CPD 2/15/19) Exclusive! Ad viewability estimates for each medium, including placement method and time on screen

How Individual Media Develop Reach

(CPD 2/15/19) Exclusive! How each medium attains reach from an average minute to a full year by demos

How Many Ads are We Really Exposed to?

(CPD 2/15/19) Exclusive! Potential & actual daily ad exposure for adults by medium

How Many Media do We Use?

(CPD 2/15/19) How the number of media used builds quickly over time

How Quickly Does each Medium Reach its Audience?

(CPD 2/15/19) Exclusive! How long it takes for an ad impression to reach its audience, by medium

Media Use by Time of Day

(CPD 2/15/19) Share of media audience by time of day

Opportunity to See: Are the Media Comparable?

(CPD 2/15/19) Detailed review of ad exposure factors & studies for the major media, including exclusive estimates for key ad units

Radio CPM Estimates: 1960-2018

(CPMT 9/15/18) Adult CPMs for network and national spot radio, 1960-2018

Time Spent Metrics for Five Media

(CPD 2/15/19) Exclusive! Adult time spent by medium, 1945-2018, plus 2018 estimates by demos and location

When Comparing Media, It's Sales Motivation that Really Counts

(CPDA 6/4/19) An examination of the difference between ad recall and impact

Which Medium has the Highest Heavy User Concentration?

(CPD 2/15/19) 2018 consumption quintiles by medium

Cross-Media Reach Tables

(CPD 2/15/19) Reach tables by medium for varying GRP levels

Cross Platform Reach Formulas

(CPD 2/15/19) Exclusive! MDI's formulas for estimating reach across media

How Individual Media Develop Reach

(CPD 2/15/19) Exclusive! How each medium attains reach from an average minute to a full year by demos

How Many Media do We Use?

(CPD 2/15/19) How the number of media used builds quickly over time

How Quickly Does each Medium Reach its Audience?

(CPD 2/15/19) Exclusive! How long it takes for an ad impression to reach its audience, by medium

How TV Builds its Reach

(TVD 1/15/19) Reach development by network program type & combinations of networks, plus total reach by sex/age and daypart

How Valid are Reach Estimates Across Media?

(CPDA 4/23/19) Shows how actual tabulations of cross media reach (TV & digital) compare with estimates made using random duplication assumptions

Using Ad Exposure Metrics to Explain R&F Patterns

(CPD 2/15/19) How real-world ad exposure affects R&F patterns

Which Works Best: Creative or Media/TV or Digital?

(CPDA 6/18/19) Reviews several studies on the relative importance of "creative," "media" and other variables that generate sales results

How People Get Their TV Matters to TV Programmers

(TVDA 2/19/19) Over-the-air TV viewing levels relative to total TV usage by program source and SVOD status

How TV/Video Consumption Changed Between 1998 & 2008

(TVD 1/15/19) Exclusive! How adult use of TV program sources has changed by platform and by age

New Ways to Watch TV

(TVD 1/15/19) Growth of SVOD, time spent by platform and by age

OTT Streaming Usage Data from comScore

(TVD 1/15/19) comScore profile of wi-fi streaming homes

Profiling TV's COnnected Audience by Age & Time of Day

(TVDA 3/4/19) Daily time spent linear TV vs. TV-connected devices by age and time of day

TV Usage by Program & Platform Source

(TVD 1/15/19) Trends in share of set usage by content source, plus TV network rating fragmentation by daypart

Are We Media Watchers, Readers or Listeners?

(CPDA 3/26/19) Trends the degree to which we watch, listen to or read media, 1950-2018

Attentive Time Spent by Medium

(CPD 2/15/19) Exclusive! How much media time is spent fully attentive

Heavy Viewers Then & Now

(TVD 1/15/19) How the composition of TV's heaviest viewers changed between 1998 and 2018

How Many Channels do We Watch?

(TVD 1/15/19) Trends in overall channels viewed, time spent and the number of channels viewed (including SVOD) over extended time frames

How TV/Video Consumption Changed Between 1998 & 2008

(TVD 1/15/19) Exclusive! How adult use of TV program sources has changed by platform and by age

Media Use by Time of Day

(CPD 2/15/19) Share of media audience by time of day

Profiling TV's COnnected Audience by Age & Time of Day

(TVDA 3/4/19) Daily time spent linear TV vs. TV-connected devices by age and time of day

The March of TIme: Aging & its Impact on TV Consumption

(TVDA 3/26/19) How aging affects the amount of TV we consume and the parallel effect of more content being available to the viewer

Time Spent does not Determine Ad Spend

(CPD 2/15/19) Exclusive! Branding ad spend vs. time spent by medium

Time Spent Metrics for Five Media

(CPD 2/15/19) Exclusive! Adult time spent by medium, 1945-2018, plus 2018 estimates by demos and location

TV's Solitary Viewing on the Rise

TVDA 62519 Examines the changes in solitary viewing from the 1950s to present day.

What Kinds of TV Programs do We Watch?

(TVD 1/15/19) Exclusive! Time spent by program genre by sex/age groups

TV Upfront 2018-19 CPMs

(ACES 8/15/18) Our proprietary CPM projections for all three forms of national TV—broadcast networks, syndication and cable—by daypart and demographics on a monthly, quarterly and annual basis

TV Upfront CPM Comparisons by Daypart

(TVD 1/15/19) Upfront CPMs by network type, demos and dayparts, 2008-08 to 2018-19 seasons