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Ed Papazian’s TV Now and Then: How We Use It; How It Uses Us
MDI Exclusive! The answer lies with examining the amount of TV viewing relative to the average target profile of advertisers. Can all brands eliminate "waste" audiences when they use TV? (2 pages text; 2 tables)
Excerpted from Total TV Dimensions 2023 and included in a one-year subscription to MDI Direct. Also available for individual purchase.