TV Ad Revenue Trends: 1950-2016

This report presents our estimates of TV ad revenues from 1950 to 2016, for national and local buys, and includes breakdowns for the broadcast TV networks, cable and syndication from 1980 on, as well as a special analysis that compares the share of audience (GRPs) attained in 2016 by the various TV ad seller types relative to their share of ad revenue. This factors in their ad clutter ratios, the length of ads sold and CPM differentials. (1.5 pages text; 4 tables)

Product Price Add'l Copy Price
TV Ad Revenue Trends: 1950-2016 $85.00 $85.00

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