The Reach Concept For Magazines

How did the magazine industry get into the reach (and frequency) game, and how rapidly do individual publications and combinations of titles maximize their reach? Following a brief history, this report shows what factors are involved and how the reach concept works. Guess what? It's just like TV. (4.5 pages text; 5 tables).

Product Price Add'l Copy Price
The Reach Concept For Magazines $95.00 $95.00

Secure online ordering