Cost-Per-1000 Comparisons Across Media

How do the various media platforms compare in terms of their audience to ad cost ratios (CPMs)? This report contains our estimates for standard ad units like TV :30s, magazine P4Cs, etc. across various forms of national and local TV buys. Radio, digital media, newspapers and out-of-home are also included. All figures are "raw" in that they utilize the audience "currency" accepted for each medium, without adjustments for ad exposure or impact levels. (1.5 pages text; 2 tables).

Product Price Add'l Copy Price
Cost-Per-1000 Comparisons Across Media $125.00 $125.00

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