How do the various media platforms compare in terms of their audience to ad cost ratios (CPMs)? This report contains our estimates for standard ad units like TV :30s, magazine P4Cs, etc. across various forms of national and local TV buys. Radio, digital media, newspapers and out-of-home are also included. All figures are "raw" in that they utilize the audience "currency" accepted for each medium, without adjustments for ad exposure or impact levels. (1.5 pages text; 2 tables).