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Keeps You In-The-Know With Weekly ALERT Reports On Important Developments In Media And Advertising With Our Take On What They Really Mean And Many Datasets You Won’t Find Anywhere Else

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04/29/25: Revisiting TV Ad GRPs By Platform

04/22/25: A Reality Check on Social Media

04/08/25: Nielsen on Program Genre Viewing For All TV

04/01/25:What's An Impression, Anyway?

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