National TV ACES 2016-17: Upfront TV Network Cost Efficiency Estimates
This report presents MDI's proprietary CPM and CPP projections for all three forms of national TV—broadcast networks, syndication and cable—by daypart and demographics on a monthly, quarterly and annual basis.
A media planner's guide to intermedia comparisons, this research annual is designed to facilitate the exploration of alternative media mixes to optimize ad campaigns. Intermedia Dimensions includes:
Media Audience Profiles & Time Spent By Medium
Timing & Location Of Audiences
Reach Capabilities Of Combinations Of Media
CPM & CPP Comparisons
Ad Exposure Rates & Trends
Ad Impact & Receptivity: Factors and Comparisons
For over 30 years, TV Dimensions has been the premier source for research and analysis on all aspects of television as an advertising medium. TV Dimensions covers:
TV Basics (penetration, access and viewing trends: emerging platforms)
The Business Of Television (Ad Revenue trends, the Upfront, CPMs, production costs)
TV Audience Dynamics (Rating erosion, reach & frequency)
TV Program Appeals (Dayparts, genres and demographics)
Viewer Involvement & EngagementHow TV Ads Work
Over the past six decades of my career, I have either witnessed or been a participant in all of television's many evolutions and transformations, all the while remaining a fan to this multi-faceted medium. My background is sufficiently varied, so as to enable me to appreciate the many nuances and tradeoffs that are involved in both the business of television and how audiences respond to both ads and programming.
This book focuses on two pivotal aspects: the first is the evolution of the medium's programming and how audiences respond ("How we use it"); and the second concerns the business side—how programs are created, how time is bought and sold, how ads are created and how they function ("How it uses us"). In both cases I have tried to tell it like it is, while still being as objective as possible, despite strong personal feelings I may have about some of the events and practices the book covers.
Published January 2016, 270 pp.