National TV ACES 2014-15: Upfront TV Network Cost Efficiency Estimates
This report presents MDI's proprietary CPM and CPP projections for all three forms of national TV—broadcast networks, syndication and cable—by daypart and demographics on a monthly, quarterly and annual basis.
A media planner's guide to intermedia comparisons, this research annual is designed to facilitate the exploration of alternative media mixes to optimize ad campaigns. Intermedia Dimensions includes:
Media Audience Profiles & Time Spent By Medium
Timing & Location Of Audiences
Reach Capabilities Of Combinations Of Media
CPM & CPP Comparisons
Ad Exposure Rates & Trends
Ad Impact & Receptivity: Factors and Comparisons
For over 30 years, TV Dimensions has been the premier source for research and analysis on all aspects of television as an advertising medium. TV Dimensions covers:
TV Basics (penetration, access and viewing trends: emerging platforms)
The Business Of Television (Ad Revenue trends, the Upfront, CPMs, production costs)
TV Audience Dynamics (Rating erosion, reach & frequency)
TV Program Appeals (Dayparts, genres and demographics)
Viewer Involvement & EngagementHow TV Ads Work
This special report is Media Dynamics, Inc's exclusive analysis of the amount of time that adults devote to each of the major media, from the pre-TV days (1945) to today.
Time spent is only one aspect of this report. We also include estimates of fully attentive time spent, based on numerous research studies.
Estimates are provided of the number of ads adults are exposed to—in terms of having an opportunity to be seen/heard and, most important, how many are actually noted. The numbers are far lower than many may think.
Our analysis includes a full explanation of how our estimates are calculated, as well as information on the underlying qualitative research.
Published September 2014; 19 pages
JUST RELEASED--This report examines the ways that individual TV commercials and entire ad campaigns function in capturing "eyeballs," gaining awareness and motivating sales. It begins with a frank and sobering review of the changing environment most commercials operate in, followed by an exploration of evidence about commercial exposure and the way consumers respond to ad campaigns, including wearout. The report concludes with a formula that allows those who are interested to predict the ad awareness of TV campaigns at various exposure (GRP) levels.
TV Advertising In Perspective: How Does It Really Work showcases data that appears in TV Dimensions and other Media Dynamics reports that are now out of print. It is an ideal report for those who may be interested in TV advertising, but not the larger picture that we present in TV Dimensions.
Published June 2015; 45 pages