National TV ACES 2015-16: Upfront TV Network Cost Efficiency Estimates
This report presents MDI's proprietary CPM and CPP projections for all three forms of national TV—broadcast networks, syndication and cable—by daypart and demographics on a monthly, quarterly and annual basis.
A media planner's guide to intermedia comparisons, this research annual is designed to facilitate the exploration of alternative media mixes to optimize ad campaigns. Intermedia Dimensions includes:
Media Audience Profiles & Time Spent By Medium
Timing & Location Of Audiences
Reach Capabilities Of Combinations Of Media
CPM & CPP Comparisons
Ad Exposure Rates & Trends
Ad Impact & Receptivity: Factors and Comparisons
For over 30 years, TV Dimensions has been the premier source for research and analysis on all aspects of television as an advertising medium. TV Dimensions covers:
TV Basics (penetration, access and viewing trends: emerging platforms)
The Business Of Television (Ad Revenue trends, the Upfront, CPMs, production costs)
TV Audience Dynamics (Rating erosion, reach & frequency)
TV Program Appeals (Dayparts, genres and demographics)
Viewer Involvement & EngagementHow TV Ads Work
This exclusive analysis of the 2015-16 primetime upfront shows how much advertisers spent, how each broadcast TV network fared, how cable fared, what the average CPMs were, and includes trends, in some cases going back to 1990-91.
Equally important, this new report reviews the upfront concept itself: how it started and got to where it is today; how it works; and why it makes sense for both buyers and sellers.
Finally, there is the question of getting more value out of the upfront. This report explains why many advertisers are missing the boat in this regard and suggests ways to improve the way they approach the upfront.
Published September 2015; 40 pages
The Latest ACES 2015-16 Report is now available!
National TV ACES 2015-16 TV Season: Upfront TV Network Cost Efficiency Estimates
National TV ACES 2015-16 provides newly updated estimates of cost-per-thousand (CPMs) and cost-per-rating points (CPPs) for the 2014-2015 upfront. It presents our proprietary CPM and CPP projections for all three forms of national TV—broadcast networks, syndication and cable—by daypart and demographics on a monthly, quarterly and annual basis.
Since reports of this nature require considerable explanation and interpretation, we invite interested parties to review the prospectus.
Published September 2015; 29 pages