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National TV, Radio & Magazine CPM Trends: 1960-2014

CPMTrack 2015 provides considerable detail for national TV (network types, dayparts and, from 1994-95 on, demographics). Significant changes in magazine publishing genres over the years preclude this degree of differentiation, but CPMs by demographics for a number of editorial categories over the last ten years are included, in addition to more general adult CPMs for the top 150 publications. For radio, national spot and network adult CPM estimates on an all-daypart basis are provided.

Published August 2015; 48 pages

TV Advertising In Perspective: How Does It Really Work?

TV Advertising In Perspective: How Does It Really Work?

JUST RELEASED--This report examines the ways that individual TV commercials and entire ad campaigns function in capturing "eyeballs," gaining awareness and motivating sales. It begins with a frank and sobering review of the changing environment most commercials operate in, followed by an exploration of evidence about commercial exposure and the way consumers respond to ad campaigns, including wearout. The report concludes with a formula that allows those who are interested to predict the ad awareness of TV campaigns at various exposure (GRP) levels.

TV Advertising In Perspective: How Does It Really Work showcases data that appears in TV Dimensions and other Media Dynamics reports that are now out of print. It is an ideal report for those who may be interested in TV advertising, but not the larger picture that we present in TV Dimensions.

Published June 2015; 45 pages



ALL NEW! CPMTrack and ACES 2015-16

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August 15, 2015