National TV ACES 2016-17: Upfront TV Network Cost Efficiency Estimates
This report presents MDI's proprietary CPM and CPP projections for all three forms of national TV—broadcast networks, syndication and cable—by daypart and demographics on a monthly, quarterly and annual basis.
A media planner's guide to intermedia comparisons, this research annual is designed to facilitate the exploration of alternative media mixes to optimize ad campaigns. Intermedia Dimensions includes:
Media Audience Profiles & Time Spent By Medium
Timing & Location Of Audiences
Reach Capabilities Of Combinations Of Media
CPM & CPP Comparisons
Ad Exposure Rates & Trends
Ad Impact & Receptivity: Factors and Comparisons
For over 30 years, TV Dimensions has been the premier source for research and analysis on all aspects of television as an advertising medium. TV Dimensions covers:
TV Basics (penetration, access and viewing trends: emerging platforms)
The Business Of Television (Ad Revenue trends, the Upfront, CPMs, production costs)
TV Audience Dynamics (Rating erosion, reach & frequency)
TV Program Appeals (Dayparts, genres and demographics)
Viewer Involvement & EngagementHow TV Ads Work
This first edition of TV Essentials represents our response to a growing number of requests for a review of TV basics in a compact, easy-to-read volume. TV Essentials is a 92-page report culled from the more detailed TV Dimensions 2016.
TV Essentials includes:
Trending on TV's facilities, ad revenues and viewership
Demographic appeals of major TV program types
TV's reach capabilities
CPMs by key buying demos
Commercial exposure factors
TV Essentials is the ideal introduction to the concept of television as an advertising medium, at a lower price point than our flagship publication, TV Dimensions. We encourage you to click on the TV Dimensions vs. TV Essentials button to the left to compare the data available, to determine which best suits the needs of your company.
Published April 2016; 92 pages
Ebook edition is available now; print edition will ship May 16, 2016
There are so many new forces at play in the media world, and so much misinformation and wishful theorizing about them, that we feel the time is right to provide more objective evaluations in a series of thinkpieces. Each month we will review the current situation and/or future prognosis for important issues such as the rise of SVOD; reforming the TV upfront; getting better cross-platform audience measurements; programmatic buying for TV; addressable TV; and more. Harkening back to Ed Papazian's days as a columnist at Media Decisions magazine in the 1970s and 1980s, these monthly reports will use the same title, Mediology, the study of media. As appropriate, we will revisit subjects as new information or developments dictate.
To give you an idea of what Mediology will be like, we are making the first issue, "What's The Prognosis For SVOD?", available free of charge here.
Beginning with the June 2016 issue, individual issues of Mediology are available for $125, and a 12-issue subscription is available for $875, a huge savings.