National TV ACES 2015-16: Upfront TV Network Cost Efficiency Estimates
This report presents MDI's proprietary CPM and CPP projections for all three forms of national TV—broadcast networks, syndication and cable—by daypart and demographics on a monthly, quarterly and annual basis.
A media planner's guide to intermedia comparisons, this research annual is designed to facilitate the exploration of alternative media mixes to optimize ad campaigns. Intermedia Dimensions includes:
Media Audience Profiles & Time Spent By Medium
Timing & Location Of Audiences
Reach Capabilities Of Combinations Of Media
CPM & CPP Comparisons
Ad Exposure Rates & Trends
Ad Impact & Receptivity: Factors and Comparisons
For over 30 years, TV Dimensions has been the premier source for research and analysis on all aspects of television as an advertising medium. TV Dimensions covers:
TV Basics (penetration, access and viewing trends: emerging platforms)
The Business Of Television (Ad Revenue trends, the Upfront, CPMs, production costs)
TV Audience Dynamics (Rating erosion, reach & frequency)
TV Program Appeals (Dayparts, genres and demographics)
Viewer Involvement & EngagementHow TV Ads Work
The Latest CPMTrack Is Here! Enter promo code CPMT50 at checkout to save $50!
National TV, Radio & Magazine CPM Trends: 1960-2014
CPMTrack 2015 provides considerable detail for national TV (network types, dayparts and, from 1994-95 on, demographics). Significant changes in magazine publishing genres over the years preclude this degree of differentiation, but CPMs by demographics for a number of editorial categories over the last ten years are included, in addition to more general adult CPMs for the top 150 publications. For radio, national spot and network adult CPM estimates on an all-daypart basis are provided.Published August 2015; 48 pages
JUST RELEASED--This report examines the ways that individual TV commercials and entire ad campaigns function in capturing "eyeballs," gaining awareness and motivating sales. It begins with a frank and sobering review of the changing environment most commercials operate in, followed by an exploration of evidence about commercial exposure and the way consumers respond to ad campaigns, including wearout. The report concludes with a formula that allows those who are interested to predict the ad awareness of TV campaigns at various exposure (GRP) levels.
TV Advertising In Perspective: How Does It Really Work showcases data that appears in TV Dimensions and other Media Dynamics reports that are now out of print. It is an ideal report for those who may be interested in TV advertising, but not the larger picture that we present in TV Dimensions.
Published June 2015; 45 pages