National TV ACES 2015-16: Upfront TV Network Cost Efficiency Estimates
This report presents MDI's proprietary CPM and CPP projections for all three forms of national TV—broadcast networks, syndication and cable—by daypart and demographics on a monthly, quarterly and annual basis.
A media planner's guide to intermedia comparisons, this research annual is designed to facilitate the exploration of alternative media mixes to optimize ad campaigns. Intermedia Dimensions includes:
Media Audience Profiles & Time Spent By Medium
Timing & Location Of Audiences
Reach Capabilities Of Combinations Of Media
CPM & CPP Comparisons
Ad Exposure Rates & Trends
Ad Impact & Receptivity: Factors and Comparisons
For over 30 years, TV Dimensions has been the premier source for research and analysis on all aspects of television as an advertising medium. TV Dimensions covers:
TV Basics (penetration, access and viewing trends: emerging platforms)
The Business Of Television (Ad Revenue trends, the Upfront, CPMs, production costs)
TV Audience Dynamics (Rating erosion, reach & frequency)
TV Program Appeals (Dayparts, genres and demographics)
Viewer Involvement & EngagementHow TV Ads Work
Ed Papazian brings his first-hand experience to bear on the history of television and its relationship to advertising.
Over the past six decades of my career, I have either witnessed or been a participant in all of television's many evolutions and transformations, all the while remaining a fan to this multi-faceted medium. My background is sufficiently varied, so as to enable me to appreciate the many nuances and tradeoffs that are involved in both the business of television and how audiences respond to both ads and programming.
This book focuses on two pivotal aspects: the first is the evolution of the medium's programming and how audiences respond ("How we use it"); and the second concerns the business side—how programs are created, how time is bought and sold, how ads are created and how they function ("How it uses us"). In both cases I have tried to tell it like it is, while still being as objective as possible, despite strong personal feelings I may have about some of the events and practices the book covers.
Media Dynamics, Inc.'s NEW report tackles a long-overdue need: revisiting and revising TV reach tables to accurately reflect today's TV viewing environment.
It has been evident for some time that long held assumptions about TV's reach capabilities need to be rethought in light of today's audience definitions, rating fragmentation and the constant increases in commercial loads that are causing people to avoid ad messages by skipping commercials and spending more time with ad-free TV. This report analyzes the situation, including comparisons with old TV reach tables, and presents our independent estimates of what TV reach tables should look like today.
Using a variety of sources, including our own estimates, the bulk of this report presents 4-week adult reach tables by GRP level, starting with 1 GRP and rising one point at a time to 500 GRPs, after which we extend the tables to 1000 GRPs in 100 GRP intervals. Tables are provided covering early AM, daytime, early fringe, primetime and late fringe, for 18 basic demos (adults/men/women aged 18+, 18-34, 18-49, 25-54, 55+ and H.H. income $150,000+).
We have also included a formula for combining reach estimates across dayparts, which will be of interest to users of this report.
Detailed information, including the introduction and table guide, is available by clicking on the button to the left.
Media Dynamics, Inc. is the source for TV Upfront Report, based on decades of experience and careful review of all of the available research on TV viewing habits, the growth of broadband-only users, and the increased penetration of subscription video-on-demand (SVOD) services, such as Netflix and Hulu. We also have had the opportunity to review actual reach tabs made recently and compared them to what the often-outdated reach tables show—some of the contrasts have been shocking, especially for the 18-34s and the affluent segments. Ultimately, we synthesize all of this information into our independent estimates.
Release date: November 2, 2015; 249 pages