TV Essentials

TV Essentials


This first edition of TV Essentials represents our response to a growing number of requests for a review of TV basics in a compact, easy-to-read volume. TV Essentials is a 92-page report culled from the more detailed TV Dimensions 2016.

TV Essentials includes:
Trending on TV's facilities, ad revenues and viewership
Demographic appeals of major TV program types
TV's reach capabilities
CPMs by key buying demos
Commercial exposure factors

TV Essentials is the ideal introduction to the concept of television as an advertising medium, at a lower price point than our flagship publication, TV Dimensions. We encourage you to click on the TV Dimensions vs. TV Essentials button to the left to compare the data available, to determine which best suits the needs of your company.

Published April 2016; 92 pages

Ebook edition is available now; print edition will ship May 16, 2016


Ed Papazian's MEDIOLOGY

Ed Papazian's MEDIOLOGY

There are so many new forces at play in the media world, and so much misinformation and wishful theorizing about them, that we feel the time is right to provide more objective evaluations in a series of thinkpieces. Each month we review the current situation and/or future prognosis for important issues such as the rise of SVOD; reforming the TV upfront; getting better cross-platform audience measurements; programmatic buying for TV; addressable TV; and more. Harkening back to Ed Papazian's days as a columnist at Media Decisions magazine in the 1970s and 1980s, these monthly reports use the same title, Mediology, the study of media. Where appropriate, we will revisit subjects as new information or developments dictate.

To give you an idea of what Mediology is like, we have made the first issue, "What's The Prognosis For SVOD?", available free of charge here.

Beginning with the June 2016 issue, individual issues of Mediology are available for $125, and a 12-issue subscription is available for $875, a huge savings.