Welcome to the Media Dynamics, Inc. newsroom. Read our latest press releases and coverage in the media. To receive MDI news updates, including upcoming publication briefs, join our mailing list.
Press Releases
08/10/23: TV’S 2023-24 Primetime Upfront: Not Great, But Not So Bad Either
07/25/22: TV’S 2022-23 Primetime Upfront Closes With Modest Gains
07/15/21: TV’s 2021-22 Primetime Upfront: CPMs Up Big Time; Not So Ad Dollars
10/22/20: TV’S 2020-21 Primetime Upfront: Success Depends Upon Perspective
08/12/19: TV’S 2019-20 Primetime Upfront Scores Another 5% Ad Revenue Gain
06/20/19: MDI Announces Launch of MDI Direct, Subscription On-Demand Access to their Entire Research Library
07/31/18: TV’s 2018-19 Upfront Scores 5% Ad Revenue Gain
12/12/17: Announcing 2018 Dimensions Books and Reports Bundles Discount
07/24/17: Adweek covers MDI's 2017-18 Upfront Release
07/18/17: LA Times covers MDI's 2017-18 Upfront Release
07/18/17: Mediapost/Television News Daily covers MDI's 2017-18 Upfront Release
07/18/17: TV's 2017-18 Upfront Scores 6% Ad Revenue Gain
07/13/16: National TV Ad Sales Rebound In 2016-17 Upfront
10/21/15: Media Dynamics, Inc. Announces Upcoming Release Of New TV Reach Curves
09/09/15: The 2015-16 Primetime Upfront: Another Downer for the Broadcast Networks
04/07/15: Can Advertisers Live with the Aging of Major TV Network Audiences?
02/11/15: Tracking TV's Upfront Trends: 2015-16 Could Be A Tipping Point
10/14/14: Adults Are Seeing More TV Commercials Than Ever Before
09/23/14: Adults Spend Almost 10 Hours Per Day with the Media, But Note Only 150 Ads
07/21/14: 2014-15 Primetime Upfront Closing 6% Off in Dollar Volume
06/24/14: Broadcast TV Nets Score 5% Primetime CPM Gains
05/19/14: Consumers Spending Less Time with Ads
04/21/14: Online Video CPMs Much Higher Than TV
03/24/14: Reality Fare Now Accounts For 12% Of All Viewing
Recent Media Coverage
06/19/19: A Proposal to Change TV's Upfront for the Better (Mediapost)
08/02/18: Upfront Revenue Rose 5% to $20.8B (Broadcasting & Cable)
01/16/17: Advertisers At Risk of Consumer Burnout (Mediapost)
07/25/16: As TV Market Rebounds, Programmatic Takes a Back Seat (Wall Street Journal)
07/24/16: Upfront Postmortem: Buyers Assess This Year's 'Ugly' Market (Adweek)
07/14/16: Broadcast TV Upfront Sees Gains (Wall Street Journal)
07/13/16: National TV Upfront Rises For First Time in 3 Years (Mediapost)
07/12/16: Broadcast and cable TV upfront ad sales end slump with 4.5% gain (Los Angeles Times)
09/10/15: Will Colbert Bring in Younger Audience for Brands? (CNBC)
04/7/15: Broadcast Viewers Are Older, Advertisers Must Adjust Demo Expectations (Media Daily News)
02/17/15: TV Upfront Spend Shifts, Cable Grows Steadily (Media Daily News)
08/04/14: TV Upfront Commitments Drop For First Time In Five Years (The Hollywood Reporter)
07/24/14: TV Ad Sales Fall Short Of Target (Los Angeles Times)
05/19/14: TV Audience Only Partially Attentive To Ads (Media Daily News)