Newsroom

Welcome to the Media Dynamics, Inc. newsroom. Read our latest press releases and coverage in the media. To receive MDI news updates, including upcoming publication briefs, join our mailing list.


Press Releases

07/18/17: TV's 2017-18 Upfront Scores 6% Ad Revenue Gain

07/13/16: National TV Ad Sales Rebound In 2016-17 Upfront

10/21/15: Media Dynamics, Inc. Announces Upcoming Release Of New TV Reach Curves

09/09/15: The 2015-16 Primetime Upfront: Another Downer for the Broadcast Networks

04/07/15: Can Advertisers Live with the Aging of Major TV Network Audiences?

02/11/15: Tracking TV's Upfront Trends: 2015-16 Could Be A Tipping Point

10/14/14: Adults Are Seeing More TV Commercials Than Ever Before

09/23/14: Adults Spend Almost 10 Hours Per Day with the Media, But Note Only 150 Ads

07/21/14: 2014-15 Primetime Upfront Closing 6% Off in Dollar Volume

06/24/14: Broadcast TV Nets Score 5% Primetime CPM Gains

05/19/14: Consumers Spending Less Time with Ads

04/21/14: Online Video CPMs Much Higher Than TV

03/24/14: Reality Fare Now Accounts For 12% Of All Viewing


Recent Media Coverage

01/16/17: Advertisers At Risk of Consumer Burnout (Mediapost)

07/25/16: As TV Market Rebounds, Programmatic Takes a Back Seat (Wall Street Journal)

07/24/16: Upfront Postmortem: Buyers Assess This Year's 'Ugly' Market (Adweek)

07/14/16: Broadcast TV Upfront Sees Gains (Wall Street Journal)

07/13/16: National TV Upfront Rises For First Time in 3 Years (Mediapost)

07/12/16: Broadcast and cable TV upfront ad sales end slump with 4.5% gain (Los Angeles Times)

09/10/15: Will Colbert Bring in Younger Audience for Brands? (CNBC)

04/7/15: Broadcast Viewers Are Older, Advertisers Must Adjust Demo Expectations (Media Daily News)

02/17/15: TV Upfront Spend Shifts, Cable Grows Steadily (Media Daily News)

08/04/14: TV Upfront Commitments Drop For First Time In Five Years (The Hollywood Reporter)

07/24/14: TV Ad Sales Fall Short Of Target (Los Angeles Times)

05/19/14: TV Audience Only Partially Attentive To Ads (Media Daily News)