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Media Matters goes beyond simply reporting on current trends and hot topics to get to the heart of media, advertising and marketing issues with insightful analyses and critiques that help create a perspective on industry buzz throughout the year. It's a must-read supplement to our research annuals.

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September 15, 2017

Media Time Spent Trends

TV continues to claim about half of an average adult’s media time; however, how this time is divided between...

Teen & Young Adult Use Of Radio, And The Future Of “Radio”

A recent article from Nielsen, “Sounds Like Teen Spirit” (9/1/17), took a look at data from its 1st Quarter 2017 Total Audience Report, and found that as Millennials have aged, their use of traditional AM/FM radio has increased...



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