TV Ad Campaign Wearout Revisited

A review of published research on how TV ad campaign effectiveness wears out over time. Also included is a fascinating new demonstration of how the effectiveness of a 2,000 GRP campaign might develop if real world ad reach/frequency and ad impact/sales metrics are applied. (4 pages text; 4 tables).

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TV Ad Campaign Wearout Revisited $165.00 $165.00

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