Can ROI Studies Direct Our Media Mixes?

The answer, so far, seems to be probably not, though there are some interesting directional findings in these studies that are worth noting. Also key are the basic pitfalls seen in in the methodologies of many ROI studies. An interesting new initiative by Nielsen Catalina solutions is also covered. (3.5 pages text; 3 tables).

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Can ROI Studies Direct Our Media Mixes? $105.00 $105.00

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