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Beginning with the 2024-25 season, Upfront Tracker will replace our ACES upfront report. The 2023-24 edition of Upfront Tracker is being provided as a transition between the two publications.
UPFRONT TRACKER is designed to provide subscribers with ongoing trending of upfront spending and CPMs for adult viewers over the past three decades for the broadcast TV networks, cable and syndication, each by daypart. This report includes our first estimates for streaming’s newfront for major AVOD and FAST sellers. In addition, we provide a breakdown of CPMs and CPPs for the current upfront by the four network types and by sex and age. We hope that subscribers will find this new report helpful, and we welcome any suggestions for future editions.
Published: March 2024; 15 pages