There's been a lot of speculation about whether subscription video-on-demand (SVOD) services can demolish the networks' and cable channels' dominance over our viewing habits. At present, SVOD penetration is about 45%, with Netflix in the lead. However, Netflix just dumped a huge library of movies that are readily available on other platforms, and is focused on becoming a "premium" content supplier. This means exclusive original programming…and higher prices for subscribers. New competition is also entering the fray, including HBO's entry (HBONOW) and CBS's All-Access, which just announced plans for a new Star Trek series. What do you think the prospects are for SVOD? How far will it penetrate? And what impact will it have on the major broadcast networks and cable channels?