For those with specific media questions, we offer an "a la carte" menu of electronic articles excerpted from our research annuals. Although buying the complete volume offers the best value, this selection of our most requested articles provides an opportunity to sample our research and analysis.
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This report reviews the alleged advertising impact benefit of high rated programs has been explored by many researchers using methods ranging from ad recall to dial switching behavior and concludes that, for the most part, rating level distinctions have only a minimal effect on advertiser impact. (From TV Dimensions. 2.5 pages text, 5 tables)
This report answers such questions as: What kinds of people are smartphone and tablet users? How many adults (by demos) use online ads for shopping/purchase decisions in a week? How do CPMs vary for online advertising by type of ad, how placed, smartphones vs. tablets? What are the typical in-view rates for online ads by type of site? What is the average visibility rate for ads by type of ad unit? How do online video ads compare in ad recall & impact with TV ads? What about wearout rates for online ads? (from The Media Book, 46 pages)
This paper presents a logical way for the media planner or advertiser to predict his/her ad awareness attainment relative to GRPs, providing s/he is willing to make certain clearly defined assumptions about the campaign's appeal and impact. While we do not intend that the model we have constructed be a substitute for actual case by case research, we have found it to be reasonably predictive in many cases. (From TV Dimensions. 4 pages text, 6 tables)
An informative review of the major research studies on TV commercial exposure, as well as our estimates of commercial exposure (noting) factors by daypart, network type, program genre, commercial position and length of break. (From TV Dimensions. 1.5 text; 4 tables)