For those with specific media questions, we offer an "a la carte" menu of electronic articles, some excerpted from our research annual, TV Dimensions. Although buying the complete volume offers the best value, this selection of our most requested articles provides an opportunity to sample our research and analysis.
Special Offer: Use promo code ART25 and save $25 off your order.
This analysis examines what happens when you look at a planned media buy or a total media plan in terms of likely ad noting, not just the theoretical "opportunity to see"(originally published as a Mediology report, 3 pages; 3 tables)
An informative review of the major research studies on TV commercial exposure, as well as our estimates of commercial exposure (noting) factors by daypart, network type, program genre, commercial position and length of break. (From TV Dimensions.4 pages text; 6 tables)
There are many ways to use targeting to reach consumers. This report takes two key targets—heavy users and mindset groupings—and examines how focusing on each produces different results (originally published as a Mediology report, 5 pages; 1 table)
This paper presents a logical way for the media planner or advertiser to predict his/her ad awareness attainment relative to GRPs, providing s/he is willing to make certain clearly defined assumptions about the campaign's appeal and impact. While we do not intend that the model we have constructed be a substitute for actual case by case research, we have found it to be reasonably predictive in many cases. (From TV Dimensions.5 pages text, 4 tables)