The Media Book: Internet

This report answers such questions as: What kinds of people are smartphone and tablet users? How many adults (by demos) use online ads for shopping/purchase decisions in a week? How do CPMs vary for online advertising by type of ad, how placed, smartphones vs. tablets? What are the typical in-view rates for online ads by type of site? What is the average visibility rate for ads by type of ad unit? How do online video ads compare in ad recall & impact with TV ads? What about wearout rates for online ads? (from The Media Book, 46 pages)

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The Media Book: Internet $300.00 $300.00

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