This special report is Media Dynamics, Inc's exclusive analysis of the amount of time that adults devote to each of the major media, from the pre-TV days (1945) to today.
Time spent is only one aspect of this report. We also include estimates of fully attentive time spent, based on numerous research studies.
Estimates are provided of the number of ads adults are exposed to—in terms of having an opportunity to be seen/heard and, most important, how many are actually noted. The numbers are far lower than many may think.
Our analysis includes a full explanation of how our estimates are calculated, as well as information on the underlying qualitative research.
Published September 2014; 19 pages