National TV ACES 2017-18 TV Season: Upfront TV Network Cost Efficiency Estimates
The current issue, National TV ACES 2017-18, provides newly updated estimates of cost-per-thousand (CPMs) and cost-per-rating points (CPPs) for the 2017-2018 upfront. It presents our proprietary CPM and CPP projections for all three forms of national TV—broadcast networks, syndication and cable—by daypart and demographics on a monthly, quarterly and annual basis.
Since reports of this nature require considerable explanation and interpretation, we invite interested parties to review the prospectus.
Published July 31, 2017; 36 pages