MDI's ACES Upfront Report has been covered in Mediapost. Follow the link to read the full article.
National TV ACES 2016-17 TV Season: Upfront TV Network Cost Efficiency Estimates
National TV ACES 2016-17 provides newly updated estimates of cost-per-thousand (CPMs) and cost-per-rating points (CPPs) for the 2016-2017 upfront. It presents our proprietary CPM and CPP projections for all three forms of national TV—broadcast networks, syndication and cable—by daypart and demographics on a monthly, quarterly and annual basis.
Since reports of this nature require considerable explanation and interpretation, we invite interested parties to review the prospectus.
Published July 21, 2016; 29 pages