TV Program Environments And Their Effect On Commercial Exposure/Impact

This report reviews various studies that sought to determine whether people watching certain genres of TV programming were more inclined to watch and/or recall their TV commercials than those viewing other forms of content. Topics that that have a bearing on the subject, including dial switching avoidance and ad recall, are discussed. (3 pages text; 6 tables)

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TV Program Environments And Their Effect On Commercial Exposure/Impact $105.00 $105.00

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