Programmatic Buying: Is It Right For TV?

A review of the development of programmatic (automated) buying in digital media and its attempts to move into television. The basic needs of TV ad sellers and the pitfalls hindering their acceptance of programmatic are discussed in detail, along with recommendations about revisions to existing programmatic systems that might create a better fit with the realities of linear TV buying and selling. (6.5 pages text)

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Progammatic Buying: Is It Right For TV? $125.00 $125.00

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