Profiling The Audiences Of TV's Program Types

What kinds of adults—by sex, age and income—are likely to be watching an average early evening newscast or a primetime animated sitcom? Utilizing a variety of audience studies, this report provides our independent estimates for broadcast TV genres by daypart (prime, day and fringe) plus cable and sports. Even though individual shows may depart from genre norms, this type of analysis should nevertheless prove to be directionally helpful to media planners, buyers and sellers. (2 pages text; 5 tables)

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