Opportunities And Problems With Addressable TV

Can advertisers really target specific consumers who are identified as being actual or potential customers, while eliminating those who are not? This is the core premise of "addressable TV," which has many enthusiastic proponents, but so far has not garnered massive ad revenues. Why is this so? What are the problems faced by addressable TV sellers? These are the topics covered in this provocative, no holds barred report. (5 pages text)

Product Price Add'l Copy Price
Opportunities And Problems With Addressable TV $125.00 $125.00

Secure online ordering