Magazine Ad Recall By Size, Positioning And Adjacency Variables

How do magazine ads perform in terms of ad recall by size of ad, by where in an issue they are positioned, and by what is facing them on the opposite page? This report describes magazine ad recall studies and how their methodologies affect the actual levels of ad recall that are reported. We present our own estimates for variations that a reasonable media planner can expect for each of the variables listed (1 page text; 1 table).

Product Price Add'l Copy Price
Magazine Ad Recall By Size, Positioning And Adjacency Variables $75.00 $75.00

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