How TV Branding Campaigns Are Developed

Ever wonder how advertisers and their agencies develop their TV branding campaigns? This report describes the many factors that are considered in positioning strategies and commercial execution, as well as how the players interact and how the final "go/no go" decision is made. It's a highly informative read that may surprise some skeptics. (8 pages text)

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How TV Branding Campaigns Are Developed $105.00 $105.00

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