How New Magazines Average Issue Reader-Per-Copy Rates Expand After Launch

When most magazines are launched, relatively few people are aware of them, and publishers must promote heavily to widen the circle of possible subscribers, single copy readers and, most importantly, their total audience currency, which is how most media planners and buyers evaluate them. In this context, we analyzed the performance of 30 new magazine launches over the past three decades, and noted a substantial increase in their reader-per-copy levels over the first seven annual measurements. The findings may surprise you. (1 page text; 1 table).

Product Price Add'l Copy Price
How New Magazines Average Issue Reader-Per-Copy Rates Expand After Launch $65.00 $65.00

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