How Long Does The Impact Of A Single TV Commercial Last?

There's not a lot of statistical evidence on this subject, but this report reviews two studies that offer some insights. Clearly, most commercials have only a transitory impact at the conscious level and are quickly forgotten, although their impact on sales may linger long after exposure. (1 page text; 2 tables)

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How Long Does The Impact Of A Single TV Commercial Last? $65.00 $65.00

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