Getting A Fix On TV Viewer Engagement

This report describes the means used to measure and define how viewers respond to television fare, as well as the many variables that influence the findings. We include classic studies of attentiveness from 1955-2016, as well as our own estimates of typical viewer attentiveness rates for broadcast networks, cable and syndicated TV fare by daypart. (4.5 pages text; 2 tables)

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Getting A Fix On TV Viewer Engagement $85.00 $85.00

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