Subscribers to Cross Platform Dimensions 2019 or our new MDI Direct subscription service receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available.
CPD 2019-20 ALERTS BY DATE
2/26/19: Is Social Media Activity Dominated by Young Adults?
3/12/19: Digital Gains in Branding Dollars, but TV is Still the Champ
3/26/19: Are We Media Watchers, Readers or Listeners?
4/09/19: Are Social Media Users TV Ad Receptive?
4/23/19: How Valid are Reach Estimates Across Media?
5/07/19: Are Podcasts & Online In-Car Listening a Threat to AM-FM Stations?
5/21/19: TV is Key to Reaching Those who Shun the Internet
6/04/19: When Comparing Media, it’s Sales Motivation that Really Counts
6/18/19: Which Works Best: Creative or Media/TV or Digital?
7/09/19: Selling Your Medium? Talk Marketing to Advertisers
7/23/19: The Neverending Question of How Much Frequency is Too Much or Enough
8/06/19: Daily Media Reach: A Highly Fragmented Scene
8/20/19: New Study Says TV Clobbers All Other Media in Ad Effectiveness
9/03/19: Radio's Reach Story is a Good Start, but More is Needed
9/17/19: Once Again, Consumers Say They Try to Avoid More Online Ads Than Those for Other Media
10/01/19: Reach of Traditional Media Websites
10/15/19: Where Do Adults Usually Get Their Local News?
10/29/19: 2019 Branding Campaign Spending by Medium
11/12/19: Is Duration Weighting A Bridge Too Far?
12/03/19: Radio's OOH Audience Isn't Just in Cars
01/07/20: TV & Digital Video Buying Methods: Will the Twain Ever Meet?
01/21/20: How Profitable Are Media Ad Sellers?