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CPD Alert

Subscribers to Cross Platform Dimensions 2020 or our new MDI Direct subscription service receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available.

CPD ALERTS BY DATE

03/10/20: Is a Formula Approach the Way Forward for Comparing Platforms?

02/25/20: Why Can't TV Be Bought The Digital Way?

02/04/20: How Much Social Media Action Do TV Shows Generate?

01/21/20: How Profitable Are Media Ad Sellers?

01/07/20: TV & Digital Video Buying Methods: Will the Twain Ever Meet?

12/03/19: Radio's OOH Audience Isn't Just in Cars

11/12/19: Is Duration Weighting A Bridge Too Far?

10/29/19: 2019 Branding Campaign Spending by Medium

10/15/19: Where Do Adults Usually Get Their Local News?

10/01/19: Reach of Traditional Media Websites

09/17/19: Once Again, Consumers Say They Try to Avoid More Online Ads Than Those for Other Media

09/03/19: Radio's Reach Story is a Good Start, but More is Needed

08/20/19: New Study Says TV Clobbers All Other Media in Ad Effectiveness

08/06/19: Daily Media Reach: A Highly Fragmented Scene

07/23/19: The Neverending Question of How Much Frequency is Too Much or Enough

07/09/19: Selling Your Medium? Talk Marketing to Advertisers

06/18/19: Which Works Best: Creative or Media/TV or Digital?

06/04/19: When Comparing Media, it’s Sales Motivation that Really Counts

05/21/19: TV is Key to Reaching Those who Shun the Internet

05/07/19: Are Podcasts & Online In-Car Listening a Threat to AM-FM Stations?

04/23/19: How Valid are Reach Estimates Across Media?

04/09/19: Are Social Media Users TV Ad Receptive?

03/26/19: Are We Media Watchers, Readers or Listeners?

03/12/19: Digital Gains in Branding Dollars, but TV is Still the Champ

02/26/19: Is Social Media Activity Dominated by Young Adults?



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