Subscribers to Cross Platform Dimensions 2021 or our new MDI Direct subscription service receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available.
CPD ALERTS BY DATE
11/16/21: An Ad Attention Calculator Arrives
11/02/21: How Attentive Are AVOD Viewers?
10/19/21: Do CTV Buys Lack Reach?
10/05/21: What Really Drives Sales Gains For Ad Campaigns?
09/21/21: Upgrading The Media Function: Audience Potential Is Not Enough
09/07/21: Predicting The Future Behavior Of Streamers
08/10/21: What Does An Average Adult’s Media Day Look Like?
07/27/21: Is “Audience Buying” Really Coming?
07/12/21: Nielsen's Audience Profile For Linear and Streaming Sheds New Light
06/22/21: What to Make of Polls
06/08/21: Linear TV Or Streaming: Maybe Let’s Look At The Revenues And Profits
05/11/21: Are Advertisers Deserting TV For Digital Media?
04/27/21: Podcast Audience Update
04/13/21: Which Medium Is The Champ In Daily Reach Attainment?
03/30/21: TV’s Digital Footprint Keeps Growing
03/16/21: Who Are Social Media News Regulars
03/02/21: Are Larger Audiences Better Audiences?
02/16/21: Media Spending Predictions For 2021
02/02/21: Targeted Media Buys: Who's Kidding Whom?
01/19/21: Generalized "Liking" Studies Offer Insights About Media
01/05/21: A New Case History Favoring A TV & Radio Media Mix
12/08/20: How Many Adults Would Welcome Ad-Supported Streaming Services?
11/17/20: Podcasts Are A Growth Medium
11/03/20: Rating YouTube As a News Source
10/20/20: Short-Term Effects Of Ad Exposure On TV Vs. Digital Platforms
10/06/20: Emerging Sources Of Streaming Content
9/22/20: Frequency Concentration in Media
08/18/20: Wither Co-viewing?
08/04/20: Household Vs. Viewer Ratings: Why It Matters
07/21/20: What Do We Mean By "Viewing," Anyway?
07/07/20: Do Ads Really Follow the Eyeballs?
06/23/20: What Happens in A Media Minute?
06/09/20: The Shape Of Things To Come?
03/10/20: Is A Formula Approach The Way Forward For Comparing Platforms?
02/25/20: Why Can't TV Be Bought The Digital Way?
02/04/20: How Much Social Media Action Do TV Shows Generate?
01/21/20: How Profitable Are Media Ad Sellers?
01/07/20: TV & Digital Video Buying Methods: Will the Twain Ever Meet?
12/03/19: Radio's OOH Audience Isn't Just in Cars
11/12/19: Is Duration Weighting A Bridge Too Far?
10/29/19: 2019 Branding Campaign Spending by Medium
10/15/19: Where Do Adults Usually Get Their Local News?
10/01/19: Reach of Traditional Media Websites
09/17/19: Once Again, Consumers Say They Try to Avoid More Online Ads Than Those for Other Media
09/03/19: Radio's Reach Story is a Good Start, but More is Needed
08/20/19: New Study Says TV Clobbers All Other Media in Ad Effectiveness
08/06/19: Daily Media Reach: A Highly Fragmented Scene
07/23/19: The Neverending Question of How Much Frequency is Too Much or Enough
07/09/19: Selling Your Medium? Talk Marketing to Advertisers
06/18/19: Which Works Best: Creative or Media/TV or Digital?
06/04/19: When Comparing Media, it’s Sales Motivation that Really Counts
05/21/19: TV is Key to Reaching Those who Shun the Internet
05/07/19: Are Podcasts & Online In-Car Listening a Threat to AM-FM Stations?
04/23/19: How Valid are Reach Estimates Across Media?
04/09/19: Are Social Media Users TV Ad Receptive?
03/26/19: Are We Media Watchers, Readers or Listeners?
03/12/19: Digital Gains in Branding Dollars, but TV is Still the Champ
02/26/19: Is Social Media Activity Dominated by Young Adults?