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CPD Alert

Subscribers to Cross Platform Dimensions 2022 or our MDI Direct subscription service receive Alert reports of new developments and new research, delivered by email on an ongoing and timely basis. These are brief, single subject articles designed to keep you informed as events break or new information becomes available.

CPD ALERTS BY DATE

11/15/22: Ad Attention Levels Across Platforms

11/01/22: Can TV Provide a Perfect Fit For All Of Its Advertisers?

10/18/22:  Total Time Spent With TV By Type Of Device

10/04/22: What's The Forecast On TV News?

09/20/22: Why Not Consider Mindset Targeting?

09/06/22: Is It Important To “Deduplicate” Audience Data?

08/09/22: CTV Scores Commercial Attention Gains

07/26/22: How Many Ad Messages Do We Really See?

07/12/22: Are Big TV Audience Numbers Really Better In Generating Ad Revenues?

06/14/22: How We Get Our TV And Video Content

05/17/22: Changing Patterns of TV Content Access and Viewing

04/26/22: AM/FM Still Tops In Audio Listening, But Rivals Make Gains

04/12/22: Does SVOD Attract More Co-viewing?

03/29/22: CPMs Can Be A Misleading Metric

 03/15/22: The Media Research Follies

03/01/22: Digital Ad Blocking Rates

02/15/22:Is A Census-Style TV Rating Service Necessary?

02/01/22: Podcast Usage on the Rise

12/07/21: Do Most People Really Hate Ads?

11/16/21:  An Ad Attention Calculator Arrives

11/02/21: How Attentive Are AVOD Viewers?

10/19/21: Do CTV Buys Lack Reach?

10/05/21: What Really Drives Sales Gains For Ad Campaigns?

09/21/21: Upgrading The Media Function: Audience Potential Is Not Enough

09/07/21: Predicting The Future Behavior Of Streamers

08/10/21: What Does An Average Adult’s Media Day Look Like?

07/27/21: Is “Audience Buying” Really Coming?

07/12/21: Nielsen's Audience Profile For Linear and Streaming Sheds New Light

06/22/21: What to Make of Polls

06/08/21: Linear TV Or Streaming: Maybe Let’s Look At The Revenues And Profits

05/11/21: Are Advertisers Deserting TV For Digital Media?

04/27/21: Podcast Audience Update

04/13/21: Which Medium Is The Champ In Daily Reach Attainment?

03/30/21: TV’s Digital Footprint Keeps Growing

03/16/21: Who Are Social Media News Regulars

03/02/21: Are Larger Audiences Better Audiences?

02/16/21: Media Spending Predictions For 2021

02/02/21: Targeted Media Buys: Who's Kidding Whom?

01/19/21: Generalized "Liking" Studies Offer Insights About Media

01/05/21: A New Case History Favoring A TV & Radio Media Mix

12/08/20: How Many Adults Would Welcome Ad-Supported Streaming Services?

11/17/20: Podcasts Are A Growth Medium

11/03/20: Rating YouTube As a News Source

10/20/20: Short-Term Effects Of Ad Exposure  On TV Vs. Digital Platforms

10/06/20: Emerging Sources Of Streaming Content

9/22/20: Frequency Concentration in Media

08/18/20: Wither Co-viewing?

08/04/20: Household Vs. Viewer Ratings: Why It Matters

07/21/20: What Do We Mean By "Viewing," Anyway?

07/07/20: Do Ads Really Follow the Eyeballs?

06/23/20: What Happens in A Media Minute?

06/09/20: The Shape Of Things To Come?

03/10/20: Is A Formula Approach The Way Forward For Comparing Platforms?

02/25/20: Why Can't TV Be Bought The Digital Way?

02/04/20: How Much Social Media Action Do TV Shows Generate?

01/21/20: How Profitable Are Media Ad Sellers?

01/07/20: TV & Digital Video Buying Methods: Will the Twain Ever Meet?

12/03/19: Radio's OOH Audience Isn't Just in Cars

11/12/19: Is Duration Weighting A Bridge Too Far?

10/29/19: 2019 Branding Campaign Spending by Medium

10/15/19: Where Do Adults Usually Get Their Local News?

10/01/19: Reach of Traditional Media Websites

09/17/19: Once Again, Consumers Say They Try to Avoid More Online Ads Than Those for Other Media

09/03/19: Radio's Reach Story is a Good Start, but More is Needed

08/20/19: New Study Says TV Clobbers All Other Media in Ad Effectiveness

08/06/19: Daily Media Reach: A Highly Fragmented Scene

07/23/19: The Neverending Question of How Much Frequency is Too Much or Enough

07/09/19: Selling Your Medium? Talk Marketing to Advertisers

06/18/19: Which Works Best: Creative or Media/TV or Digital?

06/04/19: When Comparing Media, it’s Sales Motivation that Really Counts

05/21/19: TV is Key to Reaching Those who Shun the Internet

05/07/19: Are Podcasts & Online In-Car Listening a Threat to AM-FM Stations?

04/23/19: How Valid are Reach Estimates Across Media?

04/09/19: Are Social Media Users TV Ad Receptive?

03/26/19: Are We Media Watchers, Readers or Listeners?

03/12/19: Digital Gains in Branding Dollars, but TV is Still the Champ

02/26/19: Is Social Media Activity Dominated by Young Adults?



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