Changing TV Commercial Lengths: 1965-2016

An analysis of national and spot TV ad sales by commercial length from 1965-2016. While the 60-second spot was once TV's basic ad unit, it is rarely seen these days, as the percentage of ad units in shorter lengths has grown steadily. (1 page text; 1 table)

Product Price Add'l Copy Price
Changing TV Commercial Lengths: 1965-2016 $65.00 $65.00

Secure online ordering