Ad Exposure and Recall Rates Across Media

This major report describes the comparability issues between the ways media audiences are measured and especially with definitions of "ad exposure" such as Nielsen's average commercial minute viewer ratings for national TV. A large body of evidence on ad recall norms is also evaluated, culminating with our independent estimates of how the reported audiences for each medium probably translate into comparable ad exposure and recall levels. (7.5 pages text; 1 table).

Product Price Add'l Copy Price
Ad Exposure and Recall Rates Across Media $145.00 $145.00

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