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A Media Dynamics, Inc. specialty, the topic of media planning is included in each of our research annuals, as well as in a variety of articles available for individual purchase. Reach and frequency, advertising exposure and impact, the relationship between GRPs and awareness are all covered, both on a medium-specific and intermedia comparisons basis.
Special Reports:
A New Approach To Trending TV CPMs
Magazine Research And Ad Sales Practices At A Crossroads: Is The TV Model A Better Way? The Rules of Engagement Ad Receptivity: The Final Word TV Articles:
Magazines Articles:
Radio Articles:
Intermedia Articles:
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