Media Dynamics, Inc. | A Media Publishing & Consulting Company

Special Reports

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Media Dynamics, Inc. offers a wide range of magazine research, from the comprehensive research annual, Magazine Dimensions, to specific topics covered in articles culled from our research annuals and available for individual purchase. Audience profiles, media planning, intermedia comparisons—it’s all available here.


Magazine Dimensions	Intermedia Dimensions

Special Reports:

CPMTrack: Multimedia CPM Trending
Magazine Research And Ad Sales Practices At A Crossroads: Is The TV Model A Better Way?

Magazine Articles:

A Historical View Of How Magazines Have Performed Relative To TV In Generating Ad Impact

Adding Print To A TV-Only Schedule: It’s All In How You Explain It

Advertising Receptivity: Some Magazine Audiences Are Open To Persuasion

Capsule History Of Magazines: 1740-2005

Comparing Media Audiences & Ad Impact Is A Hazardous Venture At Best

How Magazines Target Light Viewers For Maximum Effect

How Many Ads Are We Really Exposed To?

Magazine Audience Measurement: Its Evolution & Pitfalls

Magazine Circulation Trends: What’s Hot, What’s Not

Magazine Timing: Its Scheduling Significance

Media Time Spent Patterns

Multi-media CPM Comparisons

Multi-media Demographics

The Aging Of Magazine Audiences

The Reach & Frequency Concept For Magazines

Which Media Buy Has The Best ROI Of All?

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