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How Radio Can Use Its New PPM Ratings Most Effectively |
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This report details how the new electronic PPM measurements for radio can be utilized to position the medium more positively, stimulate station sales and develop programming insights. Contrasts with the old diary-based system are noted and the advantages of PPM’s precision-oriented, more timely data are highlighted. This topic is also discussed in Radio Dimensions 2009-10.
Published September 2008; 10 pages
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