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Medium Rare: TV’s Evolution and Impact |
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Medium Rare: TV’s Evolution and Impact is an ambitious undertaking that attempts to synthesize the two often oppositional aspects of television: the industry vs. the audience. Drawing on his experience as both a media insider and an avid TV fan, Ed Papazian tells the story of the first fifty years of television, bridging the sometimes immeasurable gap between what the business provides and what the audience wants to see.
Beginning with the early days, the book explores the development of television into the medium we know today, showing its efforts to keep up with the rapid changes in our society in the past fifty years. Medium Rare reveals how the profit motive and insider politics can interfere with the creation of programming that holds the audience’s attention. It also deals with how audiences really respond to shows, showtypes and commercials, in ways that are real eye-openers, even to people "on the inside." A must-have for those who want the complete picture on television, Medium Rare puts it all into a perspective that can be used to reach today’s elusive and demanding audiences more effectively.
Published 1998; 496 pages
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