Are you concerned about television’s impact as an advertising medium? Would you like to refine or stimulate your thinking about how TV ad campaigns work, and further explore the relationship of TV commercials and consumers? In response to numerous requests from our clients, we have produced How TV Commercials Communicate. This e-book consists of 20 articles, either newly written or re-edited and completely updated from previous MDI publications. Combined, these white papers and tables deliver a comprehensive picture of the function and impact of TV commercials.

This detailed ebook offers many provocative insights and, frankly, some warning signs that advertisers need to heed.

Published 2005; 95 pages