Over the past several years, Media Dynamics, Inc. has had unprecedented and exclusive access to Next Generation Research, LLC.’s 2003 Advertising Receptivity Index, and has produced many reports and analyses on the topic. For the first time, MDI presents in one e-report research previously only available in our research annuals and through our website. Advertising Receptivity: The Final Word covers consumer mindsets, demographics, product usage and ad receptivity for 189 product services/categories (click on Table of Contents for complete list).

Published June 2007; 150 pages