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The Rules of Engagement |
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This 25-page report provides an in-depth analysis of engagement-style research to date, discussing its different methodologies, findings and pitfalls. From this analysis emerges key recommendations on how a new approach to engagement might be developed, one that takes the research beyond what’s been done before under other auspices. Specific steps are included, as well as a hypothetical case study on the results of such research and how it might be applied to—and impact—TV buys. From seasoned media pros who value an impartial second opinion on research development, to industry newcomers who may lack valuable industry background, The Rules of Engagement provides the answers, so that you know what questions to ask.
Published November 2007; 25 pages
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