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Internet Advertising 3.0 |
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JUST RELEASED: Internet Advertising 3.0
A completely updated version of Internet Advertising 2.0. Explains why advertisers weaned on traditional media have hesitated to commit fully to the Internet, limiting their explorations to mere dabbling or testing for so long. It also suggests steps that the Internet, as well as advertisers and agencies, can take to rectify this situation.
Drawing upon data from many sources, including MRI, Experian and Dynamic Logic, as well as Media Dynamics, Inc.’s own projections, this provocative report provides an up-to-date analysis of the Internet’s performance relative to traditional media in terms anyone can understand: ad spending, reach, CPMs and audience profiles, and relevant indicators of advertising impact. Click here for a detailed description.
Release date: June 2010; 73 pages
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