In response to numerous requests for CPM data, CPMTrack: Multi-media CPM Trending  involves a major redo of CPM estimates due to altered media selling methods (off-card rate deals for magazines), the introduction of new audience methodologies (Arbitron’s PPM ratings and magazine’s "recent reading" studies), and changes in standard ad units (the switch from :60s to :30s for TV). As a result, old CPM ratios needed to be brought in line with current practices and the availability of better data, to provide a uniform basis for comparison.

CPMTrack provides considerable detail for national TV (network types, dayparts and, from 1994-95 on, demographics). Significant changes in magazine publishing genres over the years preclude this degree of differentiation, but CPMs by demographics for a number of editorial categories over the last eight years are included, in addition to more general adult CPMs for the top 150 publications. For radio, national spot and network adult CPM estimates on an all-daypart basis are provided.

Released April 2010; 38 pages