30TH ANNIVERSARY EDITION! JUST RELEASED!

TV Dimensions 2012 features many subjects of importance including the CPM disparity between broadcast TV and cable; the pros and cons of targeting “engaged” viewers; how advertisers can approach the upfront more realistically; the negative effects of clutter on audiences; how network packages prevent advertisers from fine tuning their consumer targeting; and the subtle nuances of interactions between buyers and sellers.

New articles include:
TV News: An In-Depth Analysis
Is Addressable TV a Viable Concept?
Where Is TV Programming Headed?
Engagement Isn't a Magic Solution for Advertisers

All the core basics are also fully revised and updated, including CPM estimates, ad revenue, viewer demographics, reach and frequency, attentiveness, engagement and more.

January 2012; 318 pages 

Discounts do not apply to book buyers and third party companies; click for rates