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TV Dimensions 2010 |
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TV Dimensions covers virtually every aspect of television as an advertising medium, ranging from basics like viewing data, ad revenues and CPMs, to more complex issues like reach, ROI and viewer engagement.
TV Dimensions 2010 features a new chapter called Points-of-View, which focuses on the timely subjects of this ever-changing medium. Whitepapers include:
• Can The Network TV Upfront Be Reformed?
• Will Set Top Box Data Be The Holy Grail Of TV Research?
• Emerging Primetime Program Strategies For The Broadcast Networks
• The Realities Of Applying Engagement Metrics In TV Buys
• Can Cable Command CPM Parity With The Broadcast TV Networks?
Other new articles include:
• An Update On Product Placement
• Profile of Cell Phone TV & Video Users
• Viewing By Type of Screens
• Do More Loyal TV Viewers Pay More Attention When Watching
Published January 2010; 337 pages
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